Lauren Tassi, Los Angeles, CA (2026)

11/10/2023

Why heart-centered Coaches and Course Creators are my dream clients…💖

They’re Incredibly Insightful 🧠

They’ve got this laser focus on what they want from life and biz. So when we sit down to cook up some killer strategy, they know exactly what their audience needs to hear.

They’re Passionate AF 🙌

The Coaches and Course Creators I vibe with aren't just here for the cash. They're on a world-changing mission! I love working with peeps who are this stoked about what they do.

The Ripple Effect 🌊

This is where it gets even cooler. By helping a coach score more clients or launch an epic course, I’m basically a sidekick in their superhero saga. If I help a mindset coach enroll 20 new students in her course means 20 lives changed for the better. How awesome is that?

Wealth & Goodness 💸

Final point, and I'm just gonna say it: Coaches are GOOD people! If these earth angels had more wealth, the world would be a better place, hands down. 🌍

So, who's with me? Who else thinks a world with more wealthy, impactful coaches is the dream scenario?

And if you're someone who's been positively impacted by a coach, share your story!👇

10/30/2023

3 Scary Funnel Mistakes 👻 (+How To Fix Them)

It’s almost Halloween, so now is a prime time to make sure your sales funnel doesn’t frighten away potential clients.

Here are some haunting mistakes AND their quick fixes.

Mistake #1: Overcomplicated Funnels
Scary Because: It should be a simple path, not an overwhelming maze.
Quick Fix: Simplify. Strip down to essential steps. Less is more!

Mistake #2: No Follow-Ups
Scary Because: You're ghosting potential clients and leaving money on the table.
Quick Fix: Automate a follow-up email sequence. Keep the conversation going.

Mistake #3: Ignoring Analytics
Scary Because: You’re flying blind! Without data you have no clue what is and isn’t working.
Quick Fix: Set up simple tracking. Use Google Analytics and/or your funnel software’s built-in analyzer.

Don't let simple mistakes haunt your funnels. Fix them, and you'll see more conversions.

🎃 What’s your all-time favorite Halloween costume? Tell me below! Here's mine... any guesses on what I'm dressed as? 🤔

10/23/2023

Ever felt like 'funnel' is just another buzzword that leaves you baffled and bewildered? 🙃

Not anymore, friend! It's simpler than you think. Swipe through and let's unpack this bad boy together!

09/28/2023

👑 Let's clear up one thing about working with me...

You don't have to have it all figured out before hiring a copywriter. In fact, that's why I'm here. 🙌

I'm your copy queen, the one who turns your whirlwind of ideas into sass-packed, result-smashing copy. One of my clients came to me with half-baked ideas and rough drafts that were all over the place. She couldn't get outside of her own head to see her business objectively.

Sound familiar? 🤔

After a hearty brain dump sesh, I took her ideas and worked my magic. The result? Fresh, fierce, high-converting copy that resonates with her ideal clients. Now that's what I call a transformation! 🎉

My blend of brand and conversion copywriting gives your message the kick it needs to drive ROI through the roof. From chic eCommerce lifestyle brands to ambitious coaches ready to ditch the dull, I'm the sassy sidekick who's got your back. 🚀

My secret weapon? Active listening. I pay attention to the themes and ideas that keep coming up for you, even if they seem to be outside the scope of your business. It's in those moments that the real magic happens. ✨

If you're a fast-growing, boundary-pushing powerhouse looking for a creative comrade, send me a message. I can't wait to turn your storm of ideas into high-converting copy that connects, converts, and captivates. Let's make magic together! 💫

Now you're up... What's your biggest struggle when it comes to copywriting? Let's get the conversation started in the comments below

09/21/2023

🧠 How to make your customers think you're reading their minds...

With these 7 steps you'll craft copy that builds unshakable trust, loyalty, and a line of fans excited to buy from you.

Here's how to unlock the 'mind-reading' connection that turns browsers into believers! 🛒❤️

09/19/2023

🤔 Ever heard the saying, "Just be yourself" when it comes to branding your biz?

Yeah, that advice is pretty useless. 😂

I mean, I've got at least three personalities before noon. ☕ So, which one is the "real" me?

Ditch the cliché. "Just be yourself" is a one-way ticket to getting lost in the crowd.👥

Your brand needs to be a curated version of you. The ideal you. The you that will resonate with your audience. The you that's goal-oriented. Insta-worthy version of you.

So, scrap the “just be yourself” mantra and aim for a voice that amplifies what makes you unique!

Your brand needs a voice, not an echo. Don't just be yourself—be your BEST self.🌟

What's the WORST branding advice you've ever received? Let me know in the comments! 😆

09/14/2023

Does this life vest come in hot pink? 🎀

That’s exactly what I was thinking after my first few client discovery calls…

Picture this: I'm a newbie copywriter, just getting my feet wet. One day my calendar starts filling up with discovery calls.. A dream, right? 😎

But then I start talking to my leads and they're all boat supply shops and door hinge peddlers! My head's spinning—I'm a fashion and beauty girlie. Boat anchors and rusty hinges? Ewww!

Rewind a few months… Ya girl, cracked the SEO code on my first try. Within two months—two months!— my website was on Google's first page for "E-commerce Copywriter." I was floating on cloud nine, thinking I'd unlocked the golden gate to copywriter success.

Nope. And here’s why everything was wrong…

My voice, my BRAND, was as generic as supermarket bread. I attracted everyone, yet no one—none of them fit the fashion and beauty niche I adored and knew like the back of my hand. 💋

The aha moment? My brand voice needed to scream "LAUREN!" not whisper "anyone." I revamped my tone, doused it in all things me: bubbly, bold, and badass.

And just like that, the universe served me MY people on a silver platter. No more boat guys, just pure glitz and glam.

Now my calendar is like the VIP section at the Renaissance World Tour—only the best get in. 🎟

When was the last time you fine-tuned YOUR brand voice? If you’re not working with your dream clients it’s time to shake things up!
—
Hey there! I’m Lauren… your fun AF copywriter and the brand voice queen. 👑

⚡ Follow for tips on &

📢 Slide into my DMs if you’re ready to stand out from the competition with a bold brand voice.

09/12/2023

🔥 Coming in with a hot take on CTAs! 🔊

Your call to action doesn't have to be salesy. You don't have to ask for likes and comments. Try this instead!

Use your CTA to inspire your audience to take REAL action in their lives...

Go complete that task you've been putting off.
Take a walk around the block to clear your head.
Send an email to your list about your latest offer.

This is a great way to build trust with your audience.

The next time you sit down to write a Facebook post and don't want to use a pushy CTA, aim to inspire your readers instead. 😉

09/07/2023

Wanna turn strangers into loyal customers who won't shut up about your brand? 🗣️

It all starts with a bold brand voice. Here are the 5 must-have elements of a bold brand voice that attracts your ideal customers and keeps them coming back for more.

Swipe ➡️ and let's amplify your loyalty game!

09/05/2023

🤷 Ever wonder why some brands feel like a warm hug, while others feel more like a cold, awkward handshake?

HINT: it's not better logos, flashier designs, or buzzier buzzwords. It's AUTHENTICITY.

🚫 Fancy lingo? Check. Sleek visuals? Check. Heart and soul? Uh-oh.
In a world filled with scripted messages and endless filters, customers are starved for something real. Your audience doesn't just want a product — they want a personality. A pulse. A heartbeat. 💗

🎙️ A while back I worked with a coach who was fun AF, the life of the party, and had such a unique perspective on life... But none of that was coming through in her copy. There was no warmth in her words.

💃 So we ditched the corporate lingo she’d been hiding behind and welcomed in laughs, quirks, and even some oddball charm.

Why? Because authenticity isn't about being picture-perfect. It's about being unapologetically YOU.

🗿Ready to break the mold and let your brand's true voice shine? Let's make your brand not just a name but a character, a friend, a voice that resonates. Dare to be YOU in your brand. It's the voice your audience falls in love with! 📣 DM me if your brand's ready for its authenticity makeover.

👇Now it’s your turn: What's one word that truly describes YOUR brand's authentic voice? Share in the comments. Let's celebrate the real you!

---

Hey there! I’m Lauren… your fun AF copywriter and the brand voice queen. 👑

⚡ Follow for tips on &

📢 Slide into my DMs if you’re ready to stand out from the competition with a bold brand voice.

08/31/2023

Wanna transform your copy from "ho-hum" to "HOLY COW"? 🐮

Get ready, because it's storytelling time. Literally.

We've all experienced the magic of getting lost in a book, movie, or even an IG ad. One that makes us feel deeply. That’s the magnetism of a well-told story.

In the world of copy, storytelling isn't just fluff. It’s the power-packing, emotion-stirring, loyalty-boosting secret weapon of brands that know how to make a mark. 🎯

Here's the deal: Humans are wired to connect with stories. Our brains love the journey of a beginning, middle, and end. So when you can weave a story into your brand’s copy, you're not just informing - you're ENGAGING.

Imagine your client's journey as an epic tale, where they are the hero. They have a problem (the bad buy) and your service (the secret weapon) helps them overcome their challenge and transform.

But here's the most important thing... your story must be AUTHENTIC. No fairy tales or tall tales here. It’s about taking your unique experiences and perspective and turning them into a compelling narrative.

And the payoff?

An emotional bond with your audience that's hard to break.

Now over to you... Do you use storytelling in your copy? How has it transformed your brand's connection with your audience?

08/29/2023

How to get killer testimonials from your clients...

Testimonials. They're the proof in your pudding, the wind beneath your business wings.

But how do you get clients to spill the beans on their life-changing experience with you?

Here's a mini-guide to gathering testimonials that do the selling for you:

1️⃣ Spot Your Superstars: Look for clients who've undergone a massive transformation. You know, the ones whose success stories would make even Hollywood scriptwriters tear up! 📽️

2️⃣ Ask The Right Questions: Paint a vivid "before and after" with your questions. Remember, you're not just asking for a review. You're helping them share their journey from 'struggle street' to 'success boulevard'. 🛤️

3️⃣ Bring in the Big Numbers: Remember to ask for the numbers that matter. Increased revenue? Time saved? Conversions boosted? Quantifying their success is like adding that cherry on the top of your trust-building sundae! 🍒

Some sample questions to elicit those juicy details:
🪩 How did we help you overcome your specific problem?
🪩 What surprised you about our work together?
🪩 How much profit did you generate as a result? Any other numbers you can share?
🪩 What was your biggest concern when deciding to hire us? And what happened instead?
🪩 What would you tell a friend or colleague who was considering working with us?

Now, let's turn the tables! Drop in the comments the one question you ALWAYS ask while collecting testimonials. And if you've got a golden testimonial in your treasure chest, let's hear it! Your wins are worth celebrating and your methods might just be the magic bullet someone else is looking for. 🎉

If this post hits the spot, give it a share and spread the good word! 🚀

Lauren Tassi

11/10/2023

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