The Alphanumeric

10/12/2023

Thanks to Reader’s Digest, you’re probably smiling now. However, the real punchline is that our agency’s multicultural expertise allows us the opportunity to target the diversity of the 65+ market in key vertical sectors that align with the unique disposition of this lucrative consumer niche. It’s no joke. Learn more by visiting thealphanumeric.com

10/10/2023

If America's 50 and Older market were a country, it would have the third-largest economy in the world.

10/03/2023

Check out the infographic below to learn more about what matters most to seniors in the U.S. from a survey from the folks at The National Council on Aging.

09/28/2023

Check out the infographic below from Statista which shows the countries with the oldest populations today – and how this is expected to change by 2050.

09/19/2023

Click on the article below to learn more about Eight Demographic Trends Transforming America's Older Population from the folks at the Population Reference Bureau.

(2018) A new publication from the National Academies of Sciences, Engineering, and Medicine identifies eight key demographic trends shaping the rapidly growing U.S. population ages 65 and older—projected to nearly double from 51 million in 2017 to 95 million by 2060.

09/12/2023

Check out the infographic below from the folks at Google/Known to learn more about digital usage among seniors.


Why seniors turn to digital:

09/08/2023

Click on the link below to learn some interesting facts about the 50+ market in California from the folks at seniorliving.org

https://www.seniorliving.org/california/ #:~:text=Nearly%2013%20million%20residents%20of,like%20Illinois%2C%20Pennsylvania%20or%20Ohio

Senior Living is the most accurate and complete resource for Senior Living Statistics & Facts about seniors in California.

08/29/2023

Click on the link below to discover why the United States is one of the few countries that celebrate Labor Day in September and not in May.

While the first Labor Day was celebrated in the US, the concept quickly went global. However, International Workers’ Day is not recognized in the US.