06/10/2020
1. Grind Lessโฃ ๐โฃ
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Most coaches grind away countless hours to grow their email lists & social media followings. โฃEven then, most never make it to the levels of the top coaches in their industry. Top coaches donโt do that. โฃโฃโฃ
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Instead they build relationships with people who have massive followings & then get them to spread the word about them to their friends. โฃโฃโฃ
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Follow their lead. Donโt work on attracting thousands, focus on connecting with 20 people who have access to millions.โฃ
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2. Be Normalโฃ ๐คชโฃ
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If you know your stuff, people will take you seriously even if youโre not wearing your Sundayโs best.โฃโฃโฃ
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This is the informal age where entertainment is king. Thereโs even a reality TV star in the White House smh.โฃโฃโฃ
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Capture your silly side, your wild side, your imperfect side in your talks, in your webinars, & in your posts. Your audience & bank account will love it.โฃโฃโฃ
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3. Get Emotional โฃ๐คงโฃ
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Data is GREAT. But itโs still just human behavior. Human beings are messy emotional creatures, so treat them as such.โฃโฃโฃ
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Familiarize first with the impractical, irrational, vindictive, and generous impulses that people base their decisions on, whether they know it or not. Tailor your marketing, sales, and service around them. Then look at the data to see if youโre on track.โฃโฃโฃ
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4. Bully Your Enemiesโฃโฃ๐ฉโฃ
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People are drawn to leaders that will go to battle on our behalf. Take advantage of this dynamic. โฃโฃโฃ
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Is there a popular idea thatโs actually a myth? Is there a โguruโ in your niche that you know if full of s**t? Maybe an organization with negative intentions?โฃโฃโฃ
Let it be known any time you can. Controversy turn regulars into raving fans!โฃโฃโฃ
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5. Donโt Focus On Innovation ๐ง โฃ
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People are attracted to new ideas, I get it. But jumping from idea to idea doesnโt get real traction.โฃโฃโฃ
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If something is starting to work, add resources to it. Make tweaks here & there so you can focus your resources the best way.โฃโฃโฃ
Does this mean stop innovation altogether? Of course not. All it means is to focus on enhancing your main mains before moving on to new ones.โฃ
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Crush it or โผ๏ธ