09/28/2026
Do the words in your Google reviews matter? ⭐
They can add useful context—but asking everyone to repeat “best plumber in Los Angeles” isn’t the answer. 😅
Think about the difference between “Great service!” and a customer explaining what you fixed, how you helped, and what stood out.
Both are valuable. The second gives future customers a clearer picture of your business. 🔎
So how do you encourage helpful reviews without scripting them?
💬 Ask for honest feedback
Invite every eligible customer after a completed service—not just the people you think will give five stars.
📝 Let customers use their own words
You can invite them to describe the service or their experience. Skip scripts, required keywords, and requests for a specific rating.
🔗 Make it easy
Share a direct review link or a simple QR code. A complicated process is easy to put off!
🚫 Skip the rewards
Don’t offer discounts, gifts, or contest entries in exchange for reviews.
🤝 Reply like a real person
Thank customers and respond thoughtfully to concerns. Keep private customer details out of public replies.
And remember: reviews are one part of local SEO. Your business profile, website, accurate contact details, and location all matter too. 📍
There’s no guaranteed ranking boost from adding a particular phrase. Focus on giving customers a good experience and making it easy to describe it honestly.
Save this for your next review request! Need help with your local visibility? DM us—at Lav1, we’ll help you figure out where to start. 💜