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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Trust Relations

Name: Trust Relations
Address: Los Angeles, CA, US
Telephone: +13232168589

A fast-growing, virtual branding & communications firm - without the traditional agency model.

01/28/2025

📰 The Decline of Local News: A Growing Crisis 📰
In the latest issue of O’Dwyer’s, our CEO and Founder, April White, tackles the urgent issue of America’s disappearing local news outlets and what it means for PR professionals, brands, and democracy itself.
With 127 newspapers closing in 2024 alone and 55 million Americans now living in news deserts, the ripple effects of this crisis are undeniable. Citizens are increasingly turning to social media, word-of-mouth, and even government agencies for local updates—a shift that fuels misinformation and erodes informed decision-making.
April outlines practical ways PR pros can make a difference:
✨ Supporting local outlets through sponsorships
✨ Reprioritizing local/regional media in PR strategies
✨ Leveraging digital storytelling and community engagement
Local news is the heartbeat of democracy and community connection. It’s time for all of us—brands, publicists, and citizens alike—to step up and ensure its survival.
📖 Read the full article in O’Dwyer’s January issue to learn how you can help.

01/24/2025

✨ New Podcast Episode! ✨
In this week’s episode of The Innovative Agency, our CEO and founder shares her journey from legacy PR firms like Weber Shandwick and Edelman to founding Trust Relations—a firm built on authentic storytelling and trust. She reveals:
💡 How to be an authentic leader.
💡 Why agencies must «do what you say before you say what you do.»
💡 Practical strategies for building trust in your brand and team.
Don’t miss this inspiring conversation! 🎙️

01/23/2025

🎙️ New Podcast Alert! 🎙️

Trust is everything in today’s complex media landscape, and our CEO & Founder breaks it all down on The Innovative Agency Podcast. 🚀

April shares how brands can build and maintain trust, rebuild it after a misstep, and foster authentic connections that truly resonate. 🌟 From actionable strategies to real-world insights, this episode is packed with advice for agency leaders navigating today’s challenges.

Key takeaways:
✨ The role of authenticity in driving trust.
✨ How to guide clients toward actionable trust-building.
✨ Why trust starts from the top—inside your agency or brand.

💡 Listen now to learn how to make trust the foundation of your communications strategy.

10/17/2024

💥 🚨 AGENCY NEWS ALERT 🚨 💥

We’re pleased to share that our CEO & Founder April White has been invited to speak at University’s ! will be hosting a roundtable discussion, featuring advice and insights for the next generation of world-changers and entrepreneurs.

The theme of this year’s event is “The Age of AI.” As any savvy PR practitioner knows, the impacts of AI technology in the PR and news media industries have been far-reaching — and we’re only at the beginning.

If you’re among the students and aspiring entrepreneurs at Princeton University, we can’t wait to see you on campus on November 16!

And if your college days are behind you, don’t worry! Keep an eye on our social media channels for key takeaways following the event.

Learn more about the conference at the link in bio. 🔗

09/20/2024

🌟🚨 AGENCY NEWS ALERT 🚨 🌟 We are so pleased to announce that Trust Relations has been named a finalist in the 21st annual The Stevie Awards for Women in Business, for the third consecutive year!

The agency was nominated in the category of “Women-Run Workplace of the Year - More than 10 Employees.”

We place company culture in the highest regard at Trust Relations, and we cannot overstate our gratitude for receiving this honor.

Our CEO & Founder April White said it best, “I couldn’t be more proud of what the women leaders at Trust Relations have accomplished, and their continuous dedication to showing the world what a culture that puts people first can look like."

On behalf of the entire team at Trust Relations, we'd like to extend a big CONGRATULATIONS to the other finalists!

Stay tuned: The final announcement of Gold, Silver, and Bronze Stevie Award placements will be revealed at the 21st annual awards dinner and presentations in New York on November 8, 2024.

Read the news here: https://buff.ly/3MPqD8T

08/21/2024

What's better than jumping on a flight for your well-deserved summer vacation? ✈️

We have a few ideas: 😉
📍 timely communication with media contacts
📍 successful and strategic media pitches
📍 managers who care about their teams
📍 organized, efficient processes
📍 clear client goals and reporting protocols

If you've been around here for awhile, you'll know that our CEO & Founder, April White, started Trust Relations because she wanted to create an agency where her PR dreams could be a reality. That's why we're as passionate about mentorship and upholding a considerate culture as we are about delivering powerful results. 💪 📰

Sound good? Visit our website to learn how we can work together: https://buff.ly/3xWkpNg

04/29/2024

Trust Relations is celebrating five years in business! 🤩

April White founded this agency in 2019. After years working at the best agencies in the U.S., she knew the traditional PR agency model was broken. Five years later, we’re reinventing it—and replacing it with something better. 💥✨

With the Trust Relations approach, we’re dedicated to changing clients’ expectations of what a PR partner can be—and then exceeding them. 🚀

We’re an award-winning PR and integrated marketing agency that’s dedicated to discovering and championing every brand’s authentic truth. We’re a safe-haven where the best best and brightest professionals can thrive. We’re a place where clients have transparency into their account services and control over their budgets. 💡 📰 🌟

As we enter year six, we are as steadfast as ever in our fierce commitment to challenge the industry status quo to become better, kinder, more authentic, and more future-proof. Let us reimagine what PR—and TR—can do for your brand.

🔍 Read our blog: https://buff.ly/3xpHHOi
🔍 Check out our case studies: https://buff.ly/3WkeDSr
🔍 Listen to our podcast: https://buff.ly/4auNcK7

04/12/2024

🚨 🌟 Calling all fans of relatable PR industry content!!! 🚨 🌟 You don't want to miss this special episode of the PR Wine Down podcast! 🎙️

Today, April and Laura welcome Fatou B. Barry to the virtual recording booth! 🤩 🥳

If you're a PR practitioner and you use social media, you probably follow The PR Girl Manifesto. Fatou is the founder of the nonprofit organization of the same name! She is also the co-founder of Hold The PRess. Fatou is here to discuss her impressive career and how she built a viral community for tomorrow’s PR pros. 🏆 💜

Tune in for a conversation about:
💥 uprooting toxic and outdated industry practices
💥 improving mentorship and learning in the PR agency environment
💥 changing the PR profession for the next generation
💥 industry trends
💥 and more!

Also in this episode, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?” 🤔 📰

Tune in now: https://buff.ly/4auNcK7

04/08/2024

After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR. So, she took what she’d learned at the biggest agencies in the U.S., and founded the agency that she wished existed. 🤔 💡

Today, five years later, the Trust Relations team is sitting down with April for a candid conversation about her journey to disrupt this industry from the inside. 🚀 🌟

Check out this special edition of Trust Weekly as April discusses the state of the PR industry today, how her journey as a founder has changed her life, and how it feels to be one year closer to the day when “trust relations” will be the industry standard. 💪 💥

Thank you for celebrating with us! Read more here: https://buff.ly/3xpHHOi

11/13/2023

📣 Agency News Alert: On Friday, our CEO and Founder April White was named Silver winner by the 20th annual Stevie Awards for Women in Business, in the category of “Maverick of the Year - Advertising, Marketing & Public Relations.” 📣

This marks April's second consecutive year as a Stevie Award winner. In 2022, she also received the Gold Stevie Award for "Most Innovative Woman of the Year - Advertising, Marketing & Public Relations."

On behalf of the team at Trust Relations: Congratulations, April! 🎉

We'd like to extend our sincere thanks to The Stevie Awards and a big congratulations to the other winners from this year's event. Cheers to you!

To learn more about April's nomination, read the announcement: https://buff.ly/47mNYXE

Address

Los Angeles, CA

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+13232168589

Website

http://trustrelations.agency/

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