The Ivory Grey Project

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The Ivory Grey Project

We develop marketing strategies and messages for bridal brands. Servicing new bridal labels seeking t

04/28/2026

Our favorite styles from ’s SS2027 collection, Garden of Eden.⁠
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Shaped by love, loss, and renewal, the collection is a beautiful tribute to Amrany Ayala’s mother, Dahlia Heshmat Amrany.⁠
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Inspired by her deep connection to flowers, birds, and the natural world, the collection unfolds through hand-embroidered tulles, French lace, silk tulles, floral and leaf motifs, and sculptural appliqués. Each gown imagining nature through softness, craftsmanship, and transformation.⁠
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Photographer ⁠
Makeup ⁠
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04/27/2026

OpenAI knows that safety and job security are among the biggest concerns people have now that LLMs are demonstrating their capabilities.⁠
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Whether this is a response to Anthropic’s transparency around how AI may impact jobs and the economy, or whether the company’s intentions are genuinely good, OpenAI’s recent document outlining helpful policy ideas is worth discussing.⁠
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It’s easy to focus on what these systems can do. It’s harder, and more important, to examine how they quietly shape what people actually do with them.⁠
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Read more on this topic on our Substack — link in bio.

04/26/2026

Our favorite oh-so-dreamy styles from ’s SS2027 Collection, RETRATOS. 🎞️⁠
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An intimate exploration of identity, presence, and the quiet emotional depth of a woman in the moments just before she says “I do.”⁠
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Conceived as a series of living portraits, the collection reflects a bride who is not transformed, but revealed—captured with clarity, intention, and profound authenticity.⁠
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04/23/2026

What should we be teaching children now that AI can write, summarize, generate, and imitate so much of what schools still reward?⁠
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That’s the question at the center of my new essay.⁠
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My argument is simple: we are still educating children for a world that no longer exists. If AI can outperform humans at memorization, standardization, and routine output, then education has to be reorganized around something else.⁠
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That something is judgment.⁠
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In this post, I explore why children need more than AI literacy. They need epistemic self-defense, deep reading, history, writing as a way of thinking, numeracy, ethics, emotional literacy, and the ability to work with AI without handing over their minds.⁠
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This is Part 1 of a two-part series on AI, humanity, and the future we are walking into whether we’re ready or not.⁠
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Check it out on our website!⁠
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04/22/2026

If the world children are inheriting is being reshaped by AI, social media, disinformation, and fractured attention… why are so many schools still built for the industrial age?⁠
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My new blog post argues that the real priority is not simply teaching kids how to use technology. It’s teaching them how to think clearly inside a world designed to fragment thought.⁠
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Judgment.⁠
History.⁠
Deep reading.⁠
Writing.⁠
Ethics.⁠
Emotional literacy.⁠
Probabilistic thinking.⁠
The ability to work with AI without being replaced by it.⁠
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That is the curriculum I think this moment demands.⁠
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Part 1 is now live on our website and on our Substack!⁠
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04/21/2026

The entire collection is a 10/10... but if I really had to choose, these are my 7 ultra favorite styles from ’s new UNVEILED collection. ✨⁠
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Photography by ⁠
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03/29/2026

There’s a category of work most people don’t talk about.⁠
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Not strategy.⁠
Not creative.⁠
Not visible.⁠
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But essential.⁠
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Things like:⁠
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• Cleaning databases⁠
• Organizing systems⁠
• Tracking information⁠
• Maintaining structure⁠
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This is the work that supports everything else.⁠
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And it’s exactly the kind of work that AI can now handle.⁠
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Recently, I used it to:⁠
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• Audit a full bridal boutique database⁠
• Build an operational system from scratch⁠
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Both projects would have taken days.⁠
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They took about an hour.⁠
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That changes how you think about time, capacity, and what you should be doing yourself.⁠
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If your business relies on systems, lists, or coordination, this is worth paying attention to.⁠
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I wrote a full breakdown in my latest blog post.⁠
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And if you want help applying this in your own business, I offer hands-on guidance for doing exactly that.⁠
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03/24/2026

New Substack Article! 📚 AI in education is now.⁠
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Students are already integrating AI into their academic workflows. Teachers are redesigning assessments. Universities are embedding AI literacy into professional training.⁠
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The question now is how intentionally we integrate AI in the education process.⁠
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When implemented thoughtfully, AI can deepen understanding and personalize learning.⁠
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When implemented poorly, it risks widening gaps and eroding trust.⁠
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The institutions that get this balance right will shape the next generation of thinkers.⁠
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If you haven’t done so yet, subscribe to our Subatack (link in bio) to read articles about how AI is shaping society beyond work.⁠
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03/17/2026

Inflection points rarely feel dramatic in real time. They feel like incremental updates. But recursive improvements changes the math.⁠
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When AI starts to build its successor, progress compounds faster than public perception can keep up.⁠
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This is the last year AI feels like a tool. History speeds up quietly. By the time everyone agrees something’s changed, early adopters have already adapted, and you’ll need to be fluent when AI completely reshapes workflows.⁠
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03/14/2026

NEW BLOG POST: The Optimized Meta Ads Structure for Bridal Advertisers in 2026⁠
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If you’re still separating your Meta campaigns into “cold,” “warm,” and “retargeting,” this post is for you. If you’ve noticed some confusing targeting options inside Meta ads manager, this post is also for you.⁠
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Over the past year, Meta advertising has changed in a way many advertisers haven’t fully adjusted to.⁠
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The shift in a nutshell:⁠
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Targeting is no longer manual.⁠
Campaign Structure is no longer fragmented.⁠
Creative is now the primary driver.⁠
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Meta’s AI has become strong enough that the old granular funnel approach often slows performance instead of improving it.⁠
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In my latest blog post I break down what that means for bridal advertising.⁠
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03/05/2026

It’s a little crazy how rare honesty feels in AI conversations. Dario Amodei’s recent article isn’t comforting, but it is grounding, and I think that matters more. ⁠
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We keep asking what AI will do to us instead of questioning who makes the decisions. That feels like the bigger problem.⁠
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Amodei admits the risks, he names them clearly, and he argues that leadership means telling the truth, even when it’s inconvenient or scary.⁠
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Read our latest Substack articles and subscribe via the link in bio.⁠
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02/25/2026

AI discourse lives in two extremes right now. Either everything is going to be better, or everything is doomed. ⁠
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Dario Amodei’s take sits in the uncomfortable middle. Powerful AI is coming fast, and ignoring the risks does not make them disappear. ⁠
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Amodei’s recent article reframes the conversation away from hype and fear and toward accountability and realism.⁠
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Read our full article on Substack. Link in bio!
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