03/15/2023
Wondering if you have the perfect brand? ๐ ๐๐ผ Last week, we explained the difference between marketing & branding. This week, we're turning our focus on what makes up a perfect brand. Here are 4 things to focus on when creating your brand: 1. ๐๐ซ๐๐ง๐ ๐๐๐ฅ๐ฎ๐๐ฌ โจ Do you have a mission statement? What values does your brand live by? What is at the heart of your brand? These questions develop your brand's purpose: the reason why you exist. It's the start of the emotional connection that your audience will share with your business. 2. ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ โจ Who do you want to market to? Will that demographic love your products? Doing research on your audience will let you know if you're appealing to the right people! What millennials like will vastly differ from what Gen-Z likes. Do a deep dive into your audience. get into their mindset, and understand their day-to-day lives. 3. ๐๐ซ๐๐ง๐ ๐๐จ๐ข๐๐ โจ The voice of your brand is the personality behind all the written and oral communications of your brand. The brand voice will be EVERYWHERE: e-mail marketing, social media posts, newsletters, & even internal company announcements. How you show up and speak to your audience determines whether or not they want to listen to you. 4. ๐๐ซ๐๐ง๐ ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ โจ This is where the brand can explain how they are different from its competitors in the market. Not only that, your brand positioning is directly related to brand loyalty, if customers are willing to buy into your brand, and the "space" a brand takes up in a customer's mind. ๐๐ฝ Does your brand have all these things? ๐ If you're ready to finally upgrade your branding from the basic Canva templates to highly customized, quality-designed, & carefully curated assets, Good Hause is now accepting clients for 2023.
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