Golden Aspect

Golden Aspect Building Brands for the Digital Age
Digital Media And Marketing

People don’t read! They SCAN. That’s why it’s so important that your text is formatted in an easily digestible way… ---...
11/04/2022

People don’t read! They SCAN. That’s why it’s so important that your text is formatted in an easily digestible way…
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👉Did you know that people’s eyes follow a predictable pattern when looking at an image or body of text? People tend to scan things in a “Z” pattern moving from left to right, then diagonally downwards. Formatting your graphics and content to follow this scanning pattern can greatly increase viewer retention and interest in the content you’re putting out! 🤯
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

11/03/2022

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, Starbucks CEO
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👉Your brand is your opportunity to instill emotion, values, and ideas in the minds of your customers when they think of your business. This is one of the reasons why brand identity and consistency are so important. Your brand is your outward facing image. It’s critical that this image is relatable to your audience, and presented in a way that they will feel compelled to support your brand. If people like your brand, they will continue to purchase from your business. 🤯
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

In case you don’t know, social media marketing is an absolute must! Here’s 7 reasons why you need social included in thi...
11/02/2022

In case you don’t know, social media marketing is an absolute must! Here’s 7 reasons why you need social included in this month’s marketing budget.
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👉Social media has taken over the modern world, with the average person spending around 2.5 hours a day scrolling social feeds. From unprecedented reach, to building a direct relationship with your consumer base, social media has proven to be the most versatile sales and marketing channel available today. So what are you waiting for? Time to get posting! 🤔
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

11/01/2022

“Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency
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👉A 2022 study from Statista shows that people on average spend 147 minutes, or 2 hours and 27 minutes PER DAY on social media. By default, social media has become the de facto town square, and the most wide reaching advertising vertical currently available in today’s market. As a business, it’s absolutely crucial that you take full advantage of immense reach and engagement opportunities social media has to offer. From direct interactions with consumers to legitimate sales channel capabilities, social media marketing should be at the forefront of every founder’s mindset. 🤔

Square posts on Instagram are so old school… 1080x1350 is the way to go! ---👉When somebody is scrolling through their ...
10/28/2022

Square posts on Instagram are so old school… 1080x1350 is the way to go!
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👉When somebody is scrolling through their Instagram feed, you might only have a second or two to gain their attention, if that. That’s why it’s so important that your posts are optimized to grab viewer’s eyes as quickly as possible. Posting your content in a more vertically oriented fashion gives your content the edge it needs to stop someone scrolling through their feed! 🤯
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

10/26/2022

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com
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👉For the first time in history, companies have the opportunity to receive real time feedback from consumers without having to conduct market research or surveys, etc. Social media provides the perfect opportunity for brands to interact with real customers, test out new products or branding decisions, and ask for suggestions with instant feedback. This is an immensely valuable resource that should be wholeheartedly taken advantage of by every modern brand. 🤯
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

Keeping a consistent style, theme, and quality when it comes to posting content is crucial to maintaining your brand ima...
10/25/2022

Keeping a consistent style, theme, and quality when it comes to posting content is crucial to maintaining your brand image!
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👉Since content is a main proponent of brand identity, it’s super important all of your content maintains a consistent style, theme, and quality. The goal is to have your brand recognizable at a glance, whether that be from color scheme, post format, or content quality. Scheduling out content calendars in advance can help make sure you always have top notch content ready to go, so you never have to scramble! 🤔
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

10/24/2022

“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon
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👉Everything a customer sees, thinks, or talks about that has to do with your company or product is your brand. It is fundamentally the most critical part of your business, as it is the lens through which a customer sees everything you do. It frames conversations with their friends about your product, it informs purchasing decisions, and it serves as your exclusive point of contact with your customer. Without a strong brand, your product is doomed to fail. 🤷‍♂️
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

It can be tricky to see holes in your brand consistency from the inside. Always get an outside perspective! 🤔 ---👉A maj...
10/21/2022

It can be tricky to see holes in your brand consistency from the inside. Always get an outside perspective! 🤔
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👉A major component of a consolidated brand identity is consistency. You always want to make sure all marketing efforts stay within the guidelines set by your predetermined identity. However, it can sometimes be difficult to see if your brand is stretching outside the lines from inside your business. It’s always a good idea to get an outside perspective when it comes to branding, since your brand is always outwards facing! 🤯
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

10/19/2022

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom
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👉On a base level, brand identity refers to how your brand looks, sounds, and feels to the average person. While brand identity has been a central concept in marketing for decades, its importance has been revitalized through the world of social media. The idea behind a well flushed-out brand identity is that your customers will start to automatically associate a certain product, offer, look, or general vibe with your brand each time they see your company’s name (for example, in an Instagram post). 🤝
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

Pavlov your customers? Ivan Pavlov’s famous experiments on classical conditioning have more to do with branding than you...
10/16/2022

Pavlov your customers? Ivan Pavlov’s famous experiments on classical conditioning have more to do with branding than you might think! 🤯
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👉The way you’re able to associate your brand with different emotions, products, or offers is dependent upon your ability to condition your potential customers. The process is actually strikingly similar to Ivan Pavlov’s famous experiments on classical conditioning. The basic idea is to condition your audience to associate different positive triggers (products, color combinations, phrases, etc.) with your brand, creating a continuing mental connection and subconscious awareness of your business and products. 🤔
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

10/13/2022

“People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content
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👉These days, especially on social media, people almost have a built-in “ad-block” in their eyes. With attention span at an all time low, people don’t tolerate content that doesn’t immediately interest them. It’s crucial for brands to focus on making content that their audience will actually resonate with. If your social media accounts are struggling to grow, chances are your content isn’t engaging for your target audience, and maybe it’s time to go back to the drawing board. 🤷‍♂️
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If you need help with social media marketing or digital advertising, shoot us a message! ✅

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