Barrett, president and founder of Primetime Concepts, a highly specialized, marketing-oriented public relations agency, has a strong track record in creating and executing literally hundreds of consumer brand campaigns, sponsorships, special events and cause-related programs for corporate and travel-related clients including: Chase, Hyatt Resorts, American Society of Travel Agents (ASTA), Parker B
rothers, Seagram, Eastman Kodak, The Home Service Store, the Manchester Designer Outlets, Historic Manchester, Vermont, NEC, McDonald's, Lincoln Life, Citicorp, Louis Vuitton, Southern Vermont, Strolling of the Heifers, Inc., Festival 05301 (Brattleboro), among others. A pioneer in television-oriented public relations and as director of communications for CBS Sports, Barrett promoted the Super Bowl, Masters Golf, and U.S. Before founding Primetime in 1986, she was senior vice president at The Rowland Company in New York. Primetime creates public relations programs that reach consumers where they live and work, learn, play or shop through what they read, hear and see, and from those whose opinions they value and trust. Our campaigns benefit the customer and the community, and drive loyalty, long-term commitment and value. We capture the essence of a brand and establish its relevancy to individual lifestyles and to the collective world in which we live. Our Special Capabilities—What We Do Best
• Build brand value, reputation and loyalty
• Provide attention-getting services
• Deliver high visibility at a reasonable cost
• Distinguish the client from the pack
• Develop "good citizen" elements
• Create strategic alliances
• Reach new target audiences
• Bring measurable results
