03/27/2026
HERE’S WHY ⤵️
If you’re not seeing comments from past/future guests BEGGING to stay at your property, it’s probably because of one (or multiple) of these reasons…
1. Static photos only
Beautiful rooms are great, but people crave movement. Video content captures the vibe, the energy, and the guest experience in motion, in a way that static photos don’t.
2. Inconsistent posting
Social is now part of the travel search journey. If you’re not showing up regularly, you’re not on their top of mind. Travelers move on to the next property while you’re still thinking about your next post.
3. Content that doesn’t sell the stay
Your website says “luxury hideaway” but your feed shows... generic pool shots straight from Google… People book EXPERIENCES. Make them taste the lobby coffee, hear the courtyard music, imagine their weekend away. You want to make the viewer FEEL like they’re already there or WISH they were.
The good news? This is fixable.
At BRIM SOCIAL, we partner with hospitality teams to create short-form video + social content and help develop a consistent social strategy that actually drives “take my money” comments like these.
Want 3 content ideas for your property? DM us your property and we’ll send them over 📲
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