Once Upon A You

10/25/2020

Quibi's early exit doesn't mean that the content it created didn't have an audience. It means that even with 2 billion in funding and investment, an audience can still be hard to find.

Content is still king and queen, it just needs to find the right throne. Sometimes that means changing seats.

“We continue to believe that there is an attractive market for premium, short-form content. Over the coming months we will be working hard to find buyers for these valuable assets who can leverage them to their full potential.”

Quibi struggled to meet its subscriber goals, and only had about 500,000 as of a few weeks ago.

05/01/2020

How can the fashion industry cope with one of its signature byproducts - street style - being impacted by social distancing?

"Labels have turned to telling stories about their products through social platforms because customers crave authenticity in what they consume, be it visually or through a purchase."

What will it take for street style to survive in a post-COVID-19 world? For photographers, a return to authenticity is key.

05/01/2020

We are in a pandemic.

Taking the time to reevaluate who you are, what you are and why you are is paramount. Businesses around the world still have what they had before COVID-19, their story.

Story evolves, which means to survive whatever comes your brands way, it must evolve too.

11/22/2019

Want to elevate your business, put it on a platter: aka social media.

10/23/2019

Who you gonna call, when your business needs a lifeline?
Us: storytellers, image makers, content strategists.

09/27/2019

The question is, when was the last time your business took one?

09/03/2019

Good ideas are like a kickback: small gathering between group of friends, more than a get together, less than a party.
Let’s get social, together.

08/21/2019

Prada Marfa is a pop art installation in the middle of West Texas. It’s the story of a store that never opens and sells nothing.
Except, if you consider a ‘product’ rooted in the ideas of minimalist art and the land upon which it stands, then something is being sold: an experience with history and context.

What are you selling?

08/16/2019

Can you put out content that just creates value for someone and not for yourself? This is a fire talk. Watch, take notes and do.

In this most recent keynote from Gary's trip to Malaysia, he emphasizes on the importance of putting out content for the world to see. He then touches on som...

08/12/2019

caption: Once Upon A Time...in Hollywood

sentence: A faded television actor and his stunt double strive to achieve fame and success in the film industry during the final years of Hollywood’s Golden Age in 1969 Los Angeles.

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Language is a tool. Use accordingly.

08/10/2019

Ideas are an oasis. Water them, so that they may grow.

08/02/2019

Do we have your attention yet? Good!
Sometimes that all your customers want.