05/02/2023
The Last March of an Ad Creative is both dark and comedic and sheds light on ageism in creative departments.
Together with Koshy, agency creatives collaborated to address a problem that affects them directly. Their 2-minute and 30-second film reveals the reality of working in a creative career in modern-day advertising.
Despite the industry's claim to "celebrate creativity" during ad awards season, the film aims to draw attention to the industry's unspoken endorsement of chronic age discrimination against those responsible for generating creativity, all for the sake of profit, without any attempt to acknowledge or fix the issue.
