Kirby Burke

Kirby Burke Experienced leader, transitioning from digital marketing strategy into computer engineering. Digital Marketer

Great podcast with MarketMuse Co-Founder, Jeff Coyle, about Product Marketing and how Jeff leverages customer feedback a...
01/09/2019

Great podcast with MarketMuse Co-Founder, Jeff Coyle, about Product Marketing and how Jeff leverages customer feedback and satisfaction to make an innovative and successful product!

This week on Product Love, I sat down with Jeff Coyle, the Chief Product Officer and Co-Founder of MarketMuse. We discussed customer happiness, health, and success.

Here's a great case study from Jeff Baker  about improving content performance using MarketMuse and SEO metrics.
12/03/2018

Here's a great case study from Jeff Baker about improving content performance using MarketMuse and SEO metrics.

How does newly written, original content perform over time, and which factors may impact that performance? Check out the results in this correlation study analysis and see where it might be smart to focus your efforts (and what to stop doing).

AI has many applications that makes our lives easier everyday. Have a look at all the ways AI is helping content markete...
11/29/2018

AI has many applications that makes our lives easier everyday. Have a look at all the ways AI is helping content marketers today.

Chances are you’ve been exposed to A.I. without even knowing it. If you’ve ever used SIRI, visited Facebook or made a purchase on Amazon, artificial intelligence has been there to help your journey. This post looks at over two dozen branches of artificial intelligence to understand its impact on...

Join me next week for a   with Gregg Anderson, CEO & Co-founder of , as we discuss ways to scale content creation and ac...
11/29/2018

Join me next week for a with Gregg Anderson, CEO & Co-founder of , as we discuss ways to scale content creation and accelerate ROI.

Join this webinar for insight into the many ways agencies can help you scale your content production and accelerate ROI.

Content gap analysis is an important part of any content strategy. Here’s tips on how to quickly identify and exploit on...
11/29/2018

Content gap analysis is an important part of any content strategy. Here’s tips on how to quickly identify and exploit on-page content gaps.

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn. In this post, I share a few cases that illustrate how to identify and exploit on-page content ...

Outdated processes like peppering keywords throughout the title tag, meta description, alt tags, headers, and footers ar...
09/12/2018

Outdated processes like peppering keywords throughout the title tag, meta description, alt tags, headers, and footers are not remotely close to best practices for optimizing your content. https://blog.marketmuse.com/content-optimization-workflows

Here are two common content optimization workflows along with three steps that most writers, editors and content marketers miss.

The more planning and preparation you do for these projects ahead of time, the better your finished product will be.
08/09/2018

The more planning and preparation you do for these projects ahead of time, the better your finished product will be.

Learn how to plan a blog post with this guide to help develop blog ideas, find good topics to write about, and ultimately publish high-quality content.

Register today for this Thursday's webinar from MarketMuse Co-Founder, Jeff Coyle, and Brafton Marketing Director, Jeff ...
06/18/2018

Register today for this Thursday's webinar from MarketMuse Co-Founder, Jeff Coyle, and Brafton Marketing Director, Jeff Baker, to maximize your content marketing efforts and improve your SEO performance!

There's more to content depth than word count. Join this webinar to learn how to create higher-value content and build topical authority, plus tools that eliminate guesswork and make your life easier.

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