Ritual Ads

Ritual Ads We combine cutting-edge AI with cinematic storytelling to bring your brand's vision to life faster.

Create your commercials with ease—no more waiting months for results. Ritual Ads delivers high-quality, customizable, and efficient ad creation. Ritual Ads is an AI-native production company that combines cutting-edge technology with the timeless art of storytelling. We aim to revolutionize commercial creation by enabling brands to produce high-quality, cinematic content efficiently and effectively.​

08/05/2026

This Pizza Hut spec ad came together in one afternoon using the Ritual Ads Creative Engine.

Brand setup, product consistency, image and video generation, editing, and music—all connected in one creative workflow.

See what the Creative Engine could do for your brand. Visit our website to book a call.

08/05/2026

This Pizza Hut spec ad came together in one afternoon using the Ritual Ads Creative Engine.

Brand setup, product consistency, image and video generation, editing, and music—all connected in one creative workflow.

See what the Creative Engine could do for your brand. Visit our website to book a call.

AIVideo AdTech CreativeProduction

07/16/2026

At Cannes Lions this year, I sat down with Liz Bacelar, Global Head of Al & Advanced Analytics at Under Armour.

One thing became clear fast: everyone is talking about Al, but very few people are defining it correctly.

We unpacked the difference between Al, generative AI, and the broader ecosystem of technologies reshaping how brands create, market, and grow.

This isn't about semantics. It's about better decisions. The companies that understand these distinctions will build better products, tell better stories, and earn a lasting competitive advantage.

Less hype. More clarity.

FutureOfAdvertising

07/09/2026

Can AI reinvent the TV commercial?

The CEO and Founder of Ritual Ads, Jethro Rothe-Kushel (Jethro Rothe-Kushel) recently joined Tracy Swedlow of TVOT to talk about how AI is used to transform commercial production at Ritual Ads, and what it means for brands, agencies, and creators.

We got into why so many traditional commercials fail to deliver results, how we used AI to produce cinematic-quality campaigns for brands like Reebok and Martha Stewart, and whether the future favors the biggest agencies or the most imaginative storytellers.

Highlights from Cannes.Honored to join Brand Innovators for a conversation on the future of creativity, marketing, and A...
06/25/2026

Highlights from Cannes.

Honored to join Brand Innovators for a conversation on the future of creativity, marketing, and AI.

One takeaway:
AI won't replace creativity. It will amplify the people and teams who know how to use it.

Thanks to our moderator, fellow panelists, and everyone who joined us.

06/25/2026

Is Generative AI just creating more "slop," or can it actually produce Super Bowl-caliber creative?

This week we took the stage at Brand Innovators to discuss:
"Creativity at Scale: How Generative AI is Transforming Marketing"

One thing became clear:
AI isn't replacing creativity.
It's unlocking a new era of storytelling.
Faster production. Smarter creative decisions. Better performance.

The brands that thrive won't just adopt AI.
They'll combine human imagination, emotional intelligence, and AI-powered ex*****on to create work that moves people.
Grateful to everyone who joined the conversation in Cannes.

The future of advertising is being built right now.

06/18/2026

Brands spend $8M on a Super Bowl ad and most still flop. We do it for a fraction of the cost, with success rates jumping from 45% to 95%.

Ritual Ads: human-directed, AI-native, cinematic creative as a service.

AI isn’t just changing how we create—it’s changing how fast we can go from idea to ex*****on. On Friday June 5, Jethro R...
06/03/2026

AI isn’t just changing how we create—it’s changing how fast we can go from idea to ex*****on. On Friday June 5, Jethro Rothe-Kushel will present his talk at Innovate Pasadena's Friday Coffee Meetup titled: From Months to Days: How AI Is Rewriting Commercial Production

After 20+ years producing campaigns for brands like Google, Apple, and Amazon, Jethro saw firsthand how slow and expensive traditional production could be. So he built something different.

At .ads, teams are going from storyboard → finished commercial in days, not months while improving performance through rapid iteration and real-time analytics. In this session, Jethro will break down:
→ How AI is compressing production timelines
→ Why more iteration leads to better creative
→ What a modern creative + performance stack looks like
→ Lessons learned building a system designed for speed and results

If you’re building, marketing, creating or just trying to understand where AI is driving real impact—this will be a great one.
📅 Friday, June 5
☕ 8:15 AM networking & coffee from Rosebud coffee
🎤 8:30 AM talk
📍 FoundrSpace, Pasadena

Come early, bring a friend, and join us.

The biggest Takeaway at TVOT wasn't the technology.It was the people building it.A panel on AI and television with Andre...
05/28/2026

The biggest Takeaway at TVOT wasn't the technology.

It was the people building it.

A panel on AI and television with Andreas Hofmann, Bianca Pryor, Paul Pastor, Tony Huidor, and Peter Scott.

Conversations with founders who have spent years challenging assumptions about media, measurement, and attention.

A city full of old architecture discussing the future.

The industry talks a lot about screens.

TVOT reminded me to think about the humans watching them.

Thank you to Tracy Swedlow and everyone who made Montreal such a memorable week.

We're excited to see the CEO of Ritual Ads, Jethro Rothe-Kushel, speaking at TVOTMontreal 2026! He'll be joining the pan...
05/12/2026

We're excited to see the CEO of Ritual Ads, Jethro Rothe-Kushel, speaking at TVOTMontreal 2026!

He'll be joining the panel "Al, Programming and the Viewer Experience", a conversation that sits right at the core of what we think about every day at Ritual Ads.

As Al reshapes how content is discovered and experienced, the real question becomes: what actually makes that experience better for the viewer?

Looking forward to the discussion alongside some great panelists, Andreas Hofmann, Bianca Pryor, Paul Pastor, Peter Scott, and Tony Huidor.

Address

Los Angeles, CA

Website

Alerts

Be the first to know and let us send you an email when Ritual Ads posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category