Ritual Ads

We combine cutting-edge AI with cinematic storytelling to bring your brand's vision to life faster.

Create your commercials with ease—no more waiting months for results. Ritual Ads delivers high-quality, customizable, and efficient ad creation. Ritual Ads is an AI-native production company that combines cutting-edge technology with the timeless art of storytelling. We aim to revolutionize commercial creation by enabling brands to produce high-quality, cinematic content efficiently and effectively.

06/03/2026

AI isn’t just changing how we create—it’s changing how fast we can go from idea to ex*****on. On Friday June 5, Jethro Rothe-Kushel will present his talk at Innovate Pasadena's Friday Coffee Meetup titled: From Months to Days: How AI Is Rewriting Commercial Production

After 20+ years producing campaigns for brands like Google, Apple, and Amazon, Jethro saw firsthand how slow and expensive traditional production could be. So he built something different.

At .ads, teams are going from storyboard → finished commercial in days, not months while improving performance through rapid iteration and real-time analytics. In this session, Jethro will break down:
→ How AI is compressing production timelines
→ Why more iteration leads to better creative
→ What a modern creative + performance stack looks like
→ Lessons learned building a system designed for speed and results

If you’re building, marketing, creating or just trying to understand where AI is driving real impact—this will be a great one.
📅 Friday, June 5
☕ 8:15 AM networking & coffee from Rosebud coffee
🎤 8:30 AM talk
📍 FoundrSpace, Pasadena

Come early, bring a friend, and join us.

05/28/2026

The biggest Takeaway at TVOT wasn't the technology.

It was the people building it.

A panel on AI and television with Andreas Hofmann, Bianca Pryor, Paul Pastor, Tony Huidor, and Peter Scott.

Conversations with founders who have spent years challenging assumptions about media, measurement, and attention.

A city full of old architecture discussing the future.

The industry talks a lot about screens.

TVOT reminded me to think about the humans watching them.

Thank you to Tracy Swedlow and everyone who made Montreal such a memorable week.

05/12/2026

We're excited to see the CEO of Ritual Ads, Jethro Rothe-Kushel, speaking at TVOTMontreal 2026!

He'll be joining the panel "Al, Programming and the Viewer Experience", a conversation that sits right at the core of what we think about every day at Ritual Ads.

As Al reshapes how content is discovered and experienced, the real question becomes: what actually makes that experience better for the viewer?

Looking forward to the discussion alongside some great panelists, Andreas Hofmann, Bianca Pryor, Paul Pastor, Peter Scott, and Tony Huidor.

04/24/2026

"The awards came at the end of the night. The room got quiet. Then they called our name.
Ritual Ads took home a Pitchfest win."

Funny how it happened. The invite came last-minute that afternoon. Syndicate AI was hosting Pitchfest in Santa Monica. I said yes and drove over.

Full circle moment. I started my career a few blocks from that stage, working production on some of the world’s leading commercials. Fourteen-hour days. Hundred-person crews. Brilliant people spending long nights away from their families, and no one yet knew how we’d code our way out of it. I did learn how to make a mean cappuccino in the process.

And here I was, years later, back on the same block. Pitching the company transforming that same industry.

Rex Wong opened the night and laid out the stakes. Tonight’s winners earn a pathway to the Startup World Cup LA Regional in October. That winner goes to the Global Finale in San Francisco. One stage, one pathway, one shot.

I pitched Ritual Ads and the Creative Engine. The only platform of its kind that uses generative AI, predictive AI, and emotional intelligence to create transformational cinematic experiences at scale. Why now. Why us. Why it matters.

The room leaned in. Old friends were in the crowd, and new faces became new friends by the end of the night. That’s the LA ecosystem when it’s working, and Rex built that.

The judges brought it. Joshua Lee, David Eng, Hadari Oshri, and Jonathan Hung asked the sharp questions. The kind that make your company better on the spot.

To the other founders who pitched, y’all inspired me. Conviction is contagious.

The awards came at the end of the night. The room got quiet. Then they called our name.
Ritual Ads took home a Pitchfest win.
Next stop: LA Regional. October 1st.

The Startup Revolution is real. It’s happening in LA. And Ritual Ads is just getting started.

04/22/2026

I spent the last decade moving between three worlds that were not supposed to talk to each other: Hollywood, Madison Avenue, and Silicon Valley.

Each believed the others did not understand their craft. They were all wrong. And what they misunderstood has now become the most valuable position in advertising.

Eighty-seven percent of creative professionals use AI. The market is scaling rapidly. But the real shift is not the tools. It is what they make valuable.

For a century, the studio was defined by cost. Production, access, and infrastructure were the moat. That era is over.
The studio is now a prompt.

When production collapses into software, polish is no longer scarce. Anyone can generate high-quality content. The baseline for “good” has dropped to zero.

So what matters now?

Taste. Vision. Point of view.

The ability to choose what actually moves people.
Teams built around AI are producing five to ten times more content with the same resources. This is not incremental efficiency. It is a structural shift.

The traditional linear model cannot compete with real-time, cross-functional creative systems. Companies retrofitting AI will lose to those built around it.

This is why I started Ritual Ads.

We are an AI-native commercial production company with a proprietary platform, the Creative Engine, built to deliver cinema-grade creative at software speed.

Our clients include Reebok, Martha Stewart, Shopify, and Authentic Brands Group, brands that understand the creative supply chain has changed.

But there is a second shift.

As synthetic content scales, trust becomes scarce. Most consumers cannot detect AI content, yet expect transparency. This gap is a business risk.

The winners will not be those who produce more content, but those who produce more intentional, human work.
AI does not replace taste. It amplifies it.

If you are an investor: this is a generational market shift. The winners are AI-native companies.

If you are a brand, your creative supply chain is being rebuilt now.

If you are a creative, the constraints are gone. Your taste is now the product.

The tools are universal. The vision is not.

The category is being defined right now.

We are going all in.

Ritual Ads. The studio is a prompt.

04/14/2026

A creative director used to sit in a room with a whiteboard, a brief, and creatives. The job was to have an opinion. Pick the font. Push the team toward something braver than the client asked for. Output was taste, applied directly to individual ex*****ons.

Then AI started generating decent creative. Not award-winning. Decent enough that the bottleneck moved.

The distance between “what if we tried this” and “here’s what that looks like” used to be days, weeks, thousands of dollars. Now it’s seconds. When ex*****on becomes near-instant, what matters most is no longer how well you execute. It’s how well you set up the system that decides what gets executed.

The old creative director reviews a finished comp and says the lighting feels too cold, warm it up. The new creative director defines lighting parameters before anything gets generated. Sets the visual territory. Locks the color palette. Specifies shot types and casting choices beforehand.

One is reacting. One is architecting.

Forrester describes this shift as moving from making ads to designing meaning. Modern creative leaders are concept architects and narrative designers, not producers.

Most AI tools aren’t built for this way of working. They’re built for one-shot generation. No persistent brand context. No pipeline where upstream decisions guide ex*****on downstream.

That’s the problem Ritual Ads was built to solve. You start with a brand book, not a prompt. Strategy comes before concepts, concepts before deliverables. Every upstream decision shapes what gets generated.

The old creative director had great taste and applied it one piece at a time. The new creative director encodes that taste into a system that applies it at scale.

This job isn’t to press the button. It’s to design everything that happens before and after the button gets pressed.

That’s the new creative direction. And it’s a harder, more valuable skill than the old one ever was.

04/09/2026

There has always been a gap between what a creative person sees in their mind and what the world gets to experience.

Shut down the street. Wait for the light. Hope the edit holds.

Ritual Ads closes that gap. World-class technology and creative talent, producing cinematic commercials at a fraction of the time and cost of traditional production.

AI is not a replacement for creative vision. It is the most powerful tool ever built to serve it. The machine serves the muse.

04/01/2026

There is no shortage of AI generation tools right now.

The landscape is crowded, and it keeps growing. What’s rare is knowing how to actually get from concept to world-class finished work.

What Ritual Ads has built is in a category of its own: true end-to-end creation at the highest level.

We don’t just generate. We deliver.

03/25/2026

The wait is over!

We just launched our brand new website and we could not be more excited for you to see it. Explore our work, meet the team, and get to know Ritual Ads a little better.

Check it out: https://ritualads.com

08/13/2025

Humanity, captured with care.
Cultural Connections dives into the heartbeat of tradition across the globe.
🎥 Directed by
👉 Telling real stories is what we do best. Let’s make yours matter.

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Los Angeles, CA

Website

https://ritualads.com/

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