Next Level Lawyer

Next Level Lawyer Two lawyers with 15M followers ⚡️
Now we help lawyers do the same. Creators of
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When attorneys with 30, 40, even 50 years of practice tell you this was the best conference they have ever attended, tha...
08/07/2026

When attorneys with 30, 40, even 50 years of practice tell you this was the best conference they have ever attended, that stays with you.

It happened more than once last week at our Next Level Lawyer Claude AI for lawyers event in Connecticut.

For two days, and with Gianfranco De Girolamo, AK Raja, and JJ Vélez we showed a room full of attorneys from across the country exactly how we use artificial intelligence inside our own law firm: real workflows, real results, no theory.

We also dedicated an entire session to professional ethics in the use of these new technologies, a conversation every law firm in America should be having right now.

Hearing that feedback from colleagues with decades of experience fills me with enormous pride. And helping them transform the way they and their teams work is one of the most rewarding things I have done in this profession.

Thank you to every attorney who traveled to be in that room. See you at the next one!!

PS: Special thanks to Jay Ruane Jay Ruane and Ryan McKeen Ryan McKeen for all their help.

This YouTube Short video was published on March 22, 2023. For the first two years, it got about 8,000 views.Given our fo...
07/01/2026

This YouTube Short video was published on March 22, 2023. For the first two years, it got about 8,000 views.

Given our following, you would have been forgiven for calling it a failure.

Then something happened that no algorithm can promise and no calendar can predict: it started to move. Slowly, then all at once.

Today it sits at 120,029 views, and almost all of that growth arrived in the last few months. More than two years after I hit publish.

Here is the lesson, and it is the one thing almost everyone gets wrong about YouTube:

Most platforms are a 72-hour game. A TikTok or a Reel lives or dies in its first three days. If it does not catch fire fast, it is gone for good.

YouTube is a different game ENTIRELY.

On YouTube, a well-made video is an asset, not an event. It keeps getting recommended, keeps getting found, keeps working for you long after you have forgotten it exists. Search, suggested videos, and time quietly compound in your favor.

So the strategy is simple, even if the patience is not:

Make each video the best you honestly can.

Publish it. Let it go.

Do NOT judge it in 72 hours. Do not judge it in 72 days. Some of your best performers will surprise you two, three, even four years later.

If you are a lawyer building a brand on YouTube, stop measuring success by week one. You are not chasing a viral moment. You are planting a library that pays you back on its own schedule.

Plant the trees now. The shade comes later.

First in-person AI event for Next Level Lawyer 40+ lawyers flew from across the US to join us in Fort Lauderdale. Two da...
06/30/2026

First in-person AI event for Next Level Lawyer

40+ lawyers flew from across the US to join us in Fort Lauderdale.

Two days to learn about AI and change their law firms forever.

The best part? 5 lawyers told me it was the best conference of their lives 🙌

06/29/2026

90% of lawyers are using AI wrong. Not because they're not smart enough. Not because they don't understand the law.

Because of one fundamental flaw in how they work with it.

We made this mistake too. For months. ChatGPT and Claude were giving us mediocre results, and we couldn't figure out why.
Then we fixed one thing in our process. Everything changed.

If your AI workflow feels like it's stalling, if the outputs are generic, if you're not getting the results everyone promised, this is probably why.

We explain the exact mistake, and how to fix it immediately, in this video.

Watch it. It's the difference between AI that wastes your time and AI that transforms your practice.

06/16/2026

Are you a lawyer using AI? I will show the behind-the-scenes of our law firm and how we implement AI agents & systems to help us scale faster.

FREE Claude AI for Lawyers Masterclass
⏰ Thursday 18th, 11 am ET
🔥 Limited spots. Link in bio.

06/11/2026

Tomorrow we’re doing something we don’t usually do: showing people what’s actually going on behind the scenes at our firm. 👀

Free live MasterClass, Claude AI for Lawyers.

We’re lawyers, not tech bros. So no buzzwords, no theory. Just the real stuff we use Claude for every day, intake, marketing, drafting, follow-up, all the work that quietly eats your week.

Come see how it actually works.

📅 Thursday, June 11
🕚 11 AM Eastern
💻 Zoom, and yeah, it’s free

We’re doing this live once. Not recording it, not repeating it.

Spot’s waiting for you, this is the link:
https://live.nextlevellawyer.com/

See you there 🙌

06/02/2026

Getting ready for tomorrow’s live event.
40+ lawyers flying to Fort Lauderdale to master Claude AI.

Two days, one room. Let’s get to work.

Photos keep rolling in, and we’re still celebrating the 9 Shorty Awards, the social media Oscars, won by our community!...
05/27/2026

Photos keep rolling in, and we’re still celebrating the 9 Shorty Awards, the social media Oscars, won by our community! 🙌

Gianfranco looks very solid giving interviews. 😁

05/27/2026

I’ve been playing around with ChatGPT creating new logos for Next Level Lawyer and thumbnails for our Youtube channel.

Do you like our new logo? 🙈

Claude AI for Lawyers: Tomorrow at 11 AM ET, Gianfranco De Girolamo and Julio Oyhanarte are running a free live mastercl...
05/26/2026

Claude AI for Lawyers: Tomorrow at 11 AM ET, Gianfranco De Girolamo and Julio Oyhanarte are running a free live masterclass for lawyers.

Topic: 5 Things Lawyers Can Do With Claude AI.

This isn’t a “what is AI” overview.

It’s 5 specific, practical use cases you can implement in your law firm the same day.

One of them: how to build a professional law firm website without hiring a designer.

The other 4 are equally tangible.

It’s free. It’s live. Spots are limited.

If you’re a lawyer, ready to move past vague AI conversations into actual implementation, save your seat now.

Link in bio.

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