Public Relations today is changing traditional advertising and business patterns to having a conversation with your customer. ~ Daniella Masterson
Business in the 21st century can be summed up in two words – Game Change. With the advent of new media and the progress of the global market economy, marketing and PR strategies are changing constantly. Customers expect far greater participation from
their favorite brands and companies. They also want news, information and support on demand. While there is unprecedented demand for information and communication, surprisingly, many small businesses are missing out on this conversation with their customers because they think a website or advertising is enough. However with approximately 500 million users on Facebook, 126 million bloggers and 2 billion videos on YouTube there’s strong reason to believe that the traditional model of top-down communication is no longer an effective business model. Moreover, many company websites lack customer interaction and effective search engine optimization. MastersonPR has been a leader in creative public relations solutions for businesses and nonprofits for more than 15 years. Our name reflects our commitment to success by “mastering” the tools of the trade and working closely with our clients to analyze their problems and assist in setting practical, measurable goals as well as a realistic schedule and budget.
