ASOM Marketing

ASOM Marketing The Marketing mentor you have been looking for. Chat for ideas, or turn it all over - it's your biz! Welcome to ASOM Marketing. Don't order yet! You also get..."

(pronounced AweSOMe - because WE make the difference.) Those of you I've been fortunate enough to learn from, work with, and mentor know that I'm passionate about relationships, communication, and authenticity. I've never liked the "hard sell" unless it was to do my famous impersonation of a TV spokesperson commercial "But WAIT! I'm a proponent of pull marketing, drip marketing, relationship marke

ting, customer service, communication, warm contacts, and more. Authenticity is the cornerstone of relationship marketing. People buy from people they know, like, and trust. That starts with being Authentic. Strategy is the key to successful marketing campaigns, content marketing, social media channels, optimized websites, and content-rich newsletters. Deliver the right product or service, at the right time, to the right people in a Strategic way. Organic means that it grows from your efforts naturally. There's no need (or point) to buy followers and subscribers. You don't have to run a bazillion ads to reach people. Your presence, content, products or services, and most importantly your customers, speak for you and draw new prospects to you. This is how I built my event planning business 25 years ago. It is how I built a 15,000-member-strong international social sales team 11 years ago. It is the philosophy I've brought to every corporate marketing position I've held. And now, I'm ready to share it with other Solo Entrepreneurs and Small Business Owners. Noel Giger

Merry Christmas and Happy New Year!
12/25/2024

Merry Christmas and Happy New Year!

Calling all  ! Want to make this year's Small Business Saturday your best yet? Our new blog post is packed with tips on ...
09/03/2024

Calling all !

Want to make this year's Small Business Saturday your best yet? Our new blog post is packed with tips on setting SMART goals, engaging your community, and boosting sales. Plus, learn from successful entrepreneurs who've mastered the art of year-round customer loyalty.

Don't miss out – click the link to read now and transform your Small Business Saturday strategy! https://bit.ly/SBSsmartgoals

My     finds (I need a week to just visit galleries!)
08/16/2024

My finds (I need a week to just visit galleries!)

Selected favorite
08/16/2024

Selected favorite

When you have a conference call at work, and work is at the  , the drink coaster is a vintage   🥰
06/04/2024

When you have a conference call at work, and work is at the , the drink coaster is a vintage 🥰

My eye. Reflected in my eye.
05/10/2024

My eye. Reflected in my eye.

"Spicy ketchup! My favorite! They 🧡 me." -Aaron, your biggest fan (and hopeful future employee of the month!)
05/08/2024

"Spicy ketchup! My favorite! They 🧡 me."
-Aaron, your biggest fan
(and hopeful future employee of the month!)

Mastering Social Media: Spark Engagement & Grow Your BusinessHey there, powerhouse  !   We've been building your brand's...
04/04/2024

Mastering Social Media: Spark Engagement & Grow Your Business

Hey there, powerhouse ! We've been building your brand's foundation step-by-step. Now, it's time to leverage the power of social media to connect with your audience and watch your flourish!

In this post, we cover:

💎 Why social media is a goldmine for brands (think building awareness, connecting with your audience, and driving sales!)
💎 How to choose the right social media platforms to target your ideal customers.
💎 Tips to create engaging social media content that resonates with your audience.
💎 The magic of a content calendar: How to stay organized and consistently post awesome content!

Ready to amp up your social media game?

Download our "2024 Social Media Content Calendar" for a boost of inspiration! https://www.usemotion.com/blog/marketing-calendar

Need help managing your social media presence? Partner with ASOM Marketing, your social media management experts! https://www.asommarketing.com/

Schedule a FREE 30-minute consultation to discuss your social media goals: https://asommarketing.com/mentor-me

Let's turn your social media dreams into reality and build a powerful online presence for your brand!



Read the full blog post here: https://asommarketing.com/blog/mastering-the-social-media-maze-engaging-your-audience-building-buzz

Mad Anne. Crazy Ann.That's what they called her, although, had she been a man, she would have been lauded as the Revolut...
03/29/2024

Mad Anne. Crazy Ann.

That's what they called her, although, had she been a man, she would have been lauded as the Revolutionary War hero that she was.

She was born in Liverpool, England in 1742, and formally educated. Orphaned and virtually penniless at 18, she decided to make the transatlantic journey to the new world of America. She lived with relatives in Virginia near Staunton in the Shenandoah Valley. At 23, she married a seasoned frontiersman, and they had one son.

9 years later, Native Americans under the Shawnee Chief Cornstalk attacked the Virginia militia, hoping to halt their advance into the Ohio Country. The battle was tough, the Indians retreated and were pursued, eventually agreeing to a truce. By the end of the battle, Anne was a widow and single momma on the frontier. The logical thing to do would have been to had back east and rejoin her relatives, but she had scraped out a life with her own two hands and refused to abandon it.

Anne left her young son in the care of neighbors and set out to avenge the death of her husband. Clad in buckskin leggings, petticoats, heavy brogan shoes, a man’s coat and hat, a hunting knife in a belt around her waist, and a rifle slung over her shoulder, she set out across the frontier, riding from one recruiting station to another, making appeals to all she met to volunteer their services to the militia in order to keep the women and children of the border safe, to fight for freedom from the Indians, and later the British.

Although she primarily rode up and down the western frontier, she also recruited for the Continental Army, and delivered messages between various Army detachments during the Revolutionary War. She often traveled as a courier on horseback between Forts Savannah and Randolph, a distance of almost 160 miles. Alone. On horseback. In the wilderness. In hostile territory. Such a badass! She was well known and respected by the settlers along the route, but the whites and Indians alike called her "mad" for not behaving like a conventional white woman.

On her rides Mad Anne often came across a group of Shawnee Indians. In one such encounter, she was being chased by them and about to be caught when she jumped off her horse and hid in a log. Though they looked everywhere for her and even stopped to rest on the log, they couldn't find her. They gave up and just stole her horse. After they left, she came out of the log and during the night crept into their camp and retrieved her horse! Take that!

When she was far enough away, she began to scream and shriek at the top of her voice. The Shawnee thought she was possessed by the great spirit and could not be injured by a bullet or arrow. After this event, they saw her often, but they were afraid of her and only watched her from afar, making her relatively safe living in the woods.

After several years living on her own, at the age of 45, Anne met a member of a legendary group of frontier scouts called the Rangers, who were defending the Roanoke and Catawba settlements from Indian attacks. He was tough enough to match her, and she married him on November 3, 1785.

Three years later, her hubby started active duty at Fort Clendenin, where there was more conflict between the settlers and Native Americans. Anne began working for the settlers, riding on horseback to warn them of impending attacks. When she was 49 (the same age I am today!) she singlehandedly saved Fort Lee (now Charleston, West Virginia) from certain destruction by hostile Indians with a three-day, 200–mile round trip to replenish their supply of gunpowder.

The dudes there were so grateful that they gave her the horse she rode... the best and fastest one in the fort. She named him Liverpool in honor of her birthplace.

Widowed for the second time at 60, she gave up her home and lived in the wilderness for over 20 years. She visited friends occasionally, but often slept outside. A cave near Thirteen Mile Creek was said to be her favorite place. Bailey continued to messenger supplies for the settlers throughout the area. She made her last trip to Charleston in 1817, at age 75.

Seventy. Five. Glorious!

The following year, she moved with her son and his family to his new farm in Gallia County, Ohio, but knowing how fiercely independent she was, he built her own cabin nearby.

Anne Hennis Trotter Bailey died at Gallipolis, Ohio, November 22, 1825, at the age of 83. She is an American hero, and a mother of our republic in her own right.

Marie Dorian was a badass momma, enterprising woman, and contemporary of the more famous Sacagawea, another badass momma...
03/27/2024

Marie Dorian was a badass momma, enterprising woman, and contemporary of the more famous Sacagawea, another badass momma and explorer.

She was of the Iowa tribe, born around 1786, raised with her mother's tribe, and later married to a French Canadian man. Between the two they knew several Indian dialects plus English, French and Spanish. That's how they came to be hired as interpreters on the Astor Expedition in 1810, from St. Louis to Fort Astoria in Oregon territory.

When they journeyed, she was pregnant and already mom to a toddler and 5 year old, both boys. Along the way she gave birth - standing, alone in the woods, in the winter, on the side of a mountain, on December 30th, 1811 (that's birthday). Despite the best efforts of the party and her family, there was not enough food to provide nourishment for her to feed the baby, and she buried a 8 day old infant who's name and identify is lost to history.

In July 1813 the Dorion family left Fort Astoria on a beaver trapping trip. Once at the base camp, her husband and 2 other men left to trap along the Boise river. In January 1814 a Shoshone warned Marie that a band of Bannocks were burning the remote camps. Marie set out on a horse with her two children to warn her husband.

Three days later she discovered their hut. They had been ambushed that morning, and she was now a widow. She returned to the base camp only to find that all the men there had been murdered, scalped and mutilated.

Now, completely alone in the wilderness with 2 small children, in the middle of winter, she headed back west, seeking refuge with friendly Indians she had met along the Columbia River. After nine days, deep snows stopped her and the boys in the Blue Mountains. They built a crude hut of boughs and skins. When their food ran out Marie killed their two horses, and horse meat was their diet for 53 days.

When it appeared that spring had come, Marie set out on foot – only to be caught by another blizzard. When they could go no further, the children’s feet bleeding, Marie burrowed a hole in the snow, lined it with furs, stashed Paul and Baptiste inside and went for help. She was wandering - partially snow blind, when rescued by the Walla Walla tribe and taken to their village.

Braves were dispatched and rescued the boys. She stayed with that tribe until travelers from Fort Astoria (now known as Fort George) accompanied herto Fort Okanogan, a Canadian fur station in present-day Washington. Marie lived at Fort Okanogan for several years with a French-Canadian trapper. They had a daughter named Marguerite before he, too, was killed by Native Americans.

Widowed twice, with 3 children, in 1841 she married again - to another French Canadian interpreter and trapper. The woman knew what she liked. They had a son and a daughter and settled north of Salem, Oregon, where her white neighbors called Marie ‘an impressive and admirable woman.’

Marie Dorion died there on September 5, 1850, just as the great migration on the Oregon Trail was beginning.

I had a great weekend in DFW!   It was nice to take a break from work and the regular schedules.
03/26/2024

I had a great weekend in DFW! It was nice to take a break from work and the regular schedules.

03/17/2024

Hi, my Name is Noel, and I'm a procrastinator. More precisely, I have ADHD and a perfectionist paralysis problem. 😅

I've worked really hard over the years to "fix" myself, but it was only when I started working WITH my natural tendencies, and not against them, that things got better. Routine is not something I do very well. Daily? Gross!

But running a large household, or an office, or a business (or all three!) requires adulting on a level that approaches impossible for creatives. I had to fund some things that worked, because I was always late, didn't have what I needed, forgot things, missed out, or bought things repeatedly because I couldn't find them.

I thought I'd open up a space to share some tips 🥰🥰🥰

My system is not perfect, but I do some things that work:
📑Open mail over the trash can

📄Take bills out, throw away envelopes and enclosures, flatten and stick in "needs attention" folder

📄Same with renewals, things that need to be signed, etc. Flattening is essential for me, because it saves so much time when I'm franticly searching for something at the last minute 😅

💰"Stuff for taxes" is a second folder.

🔖"Things I need to keep" is the last folder. Anything that can't be tossed but doesn't need attention goes there. When ADHD hyperfocus kicks in (about every 6 months) I file things properly. Or when the folder gets knocked off the desk and everything spills out.

⭐️REALLY IMPORTANT STUFF gets filed directly into the fire safe ASAP

🧾Important receipts get photographed (or better yet, emailed to me at my separate email address [email protected])

I've trained myself to put things close to where I need them, and eventually I've centralized so that all paper stuff happens in only one place. That keeps me from having 4 places to search when the bus is honking and I need that fieldtrip permission slip.

I do the same with my calendar and address book. Everything goes into the calendar immediately, even proposed times. Appointment cards aren't necessary. Contact info is centralized in my google contacts (Android phone) so it's available anywhere I'm signed into Google.
Also the find my phone for for Google is turned on, because I lose my phone often 🤣

I tell people that I'm not organized, but my phone is, and I just do what it tells me to do.

What do you do to help manage the relentless onslaught of adult demands?

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