(pronounced AweSOMe - because WE make the difference.) Those of you I've been fortunate enough to learn from, work with, and mentor know that I'm passionate about relationships, communication, and authenticity. I've never liked the "hard sell" unless it was to do my famous impersonation of a TV spokesperson commercial "But WAIT! I'm a proponent of pull marketing, drip marketing, relationship marke
ting, customer service, communication, warm contacts, and more. Authenticity is the cornerstone of relationship marketing. People buy from people they know, like, and trust. That starts with being Authentic. Strategy is the key to successful marketing campaigns, content marketing, social media channels, optimized websites, and content-rich newsletters. Deliver the right product or service, at the right time, to the right people in a Strategic way. Organic means that it grows from your efforts naturally. There's no need (or point) to buy followers and subscribers. You don't have to run a bazillion ads to reach people. Your presence, content, products or services, and most importantly your customers, speak for you and draw new prospects to you. This is how I built my event planning business 25 years ago. It is how I built a 15,000-member-strong international social sales team 11 years ago. It is the philosophy I've brought to every corporate marketing position I've held. And now, I'm ready to share it with other Solo Entrepreneurs and Small Business Owners. Noel Giger
