Lemon Seed Marketing

06/13/2026

If your Google Ads are getting clicks but not enough quality leads, it may be time to look at what is happening behind the scenes.

Join Crystal and Emily on June 25 at 10 AM CST to learn what PPC mistakes may be costing you leads right now.

Join us live here: https://www.facebook.com/events/1240663551379360

06/12/2026

A strong brand gets attention.

A strong strategy helps turn that attention into growth.

That is why Lemon Seed Marketing works with contractors on both rebrands and monthly marketing strategy.

Your brand should tell the market who you are.
Your strategy should help you show up consistently.
Your campaigns should support your goals.
Your customer journey should match the promise your brand is making.

From the Yellow Chair gives us a place to talk about all of it.

Because great marketing is not one piece. It is the whole system working together.

06/12/2026

When a company name is built around the founders' identities, we lean into it — hard. People remember faces before they remember fonts. For Al-Don Heating + Cooling in St. Louis, we developed two mascot characters to give the name a visual anchor. Now customers know exactly who they're calling before they dial.

06/11/2026

"What if my customers don't recognize us anymore?"

That's the #1 fear we hear from contractors considering a rebrand.

It was a concern for Riley Pickard, too.

But after Rowell Heating & Cooling's rebrand, she found the exact opposite was true:

"I was afraid that people wouldn't recognize us anymore. But it's only been a positive thing. No one has said, 'I don't know who this company is.'"

The reality is that a strong rebrand doesn't erase your reputation. It builds on it.

A thoughtful rebrand can help you:
✅ Better reflect who you've become
✅ Build credibility with today's customers
✅ Create renewed excitement for your team and community

People aren't afraid of change. They're excited to see businesses grow and evolve.

Hear Riley's full story on Episode 207 of From the Yellow Chair, Lemon Seed's podcast for home service leaders.

And if you've been on the fence about a rebrand, we'd love to chat. No pressure, no strings attached. Let's have a conversation about where your brand is today and where you want it to go.

📩 Reach out to schedule a discovery call.
🎧 Listen wherever you get your podcasts.

06/11/2026

When did you last call your own number? 📞
Most plumbing companies have no idea what their customer experience actually looks like — until they try it themselves.
Here's what to do this week: become your own customer.

📲 Call your number like a homeowner would
📝 Fill out your contact form and wait for the response
💬 Text your business number and see what happens
⏱ Track how long it actually takes to hear back

Whatever you find — that's what your customers are experiencing right now. The fastest response usually wins the job. How did you do?

06/11/2026

Marketing gets the lead in the door.

Your process determines whether that lead becomes a booked job.

Join Crystal live on June 16 at 10 AM CST for 3 quick fixes to book faster.

Join us live here: https://www.facebook.com/events/1299716385575530

06/10/2026

06/10/2026

Our Lemon Seed family got a little sweeter this year. 💛🍋

We're excited to officially welcome two very special new additions: Baby Sophia and Baby Teagan!

Please join us in congratulating Amanda and Valerie as they begin this incredible new chapter. We couldn't be happier for them and their growing families!

06/10/2026

We've seen opportunities fall through the cracks for one reason: everyone assumed someone else was handling it. 🤷‍♀️

If a lead came in right now — who owns the next step?

If the answer isn't crystal clear, that's the gap.

06/10/2026

Missed calls, slow responses, and complicated booking steps can cost your business real revenue.

Join Crystal live on June 16 at 10 AM CST for 3 quick fixes to book faster.

Join us live here: https://www.facebook.com/events/1299716385575530