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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Lemay Story Studio

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Lutsen, MN
Lemay Story Studio

We are a communications studio focused on helping small businesses publish well-written content.

10/28/2024

Generosity isn’t just about time and money. It applies to how you carry yourself, too.

Showing up online with a “there-you-are” attitude, not a “here-I-am” attitude, is a subtle display of generosity that can make all the difference.

To find out how well you do this, take my marketing assessment through StoryBrand. You’ll get a detailed report and action steps to improve your website.

09/29/2024

Little weekend getaway 🥾

09/27/2024

🎉 I’m officially a certified guide 🎉

(Eeeek)!

I am beyond thrilled to belong to a community where some of the world’s best communicators interact.

One of my biggest takeaways from this week, spoken by my awesome leader :

“We don’t write to document what we know. We write to cement what we think.” 🤯

Do you feel like your website is just “off”? Need help nailing down your messaging so you can connect with your customers and grow your business?

Click the link in my bio for a free consultation! 🤓

09/10/2024

As I browsed Athleta’s website last week, I noticed a tagline I suspect was written by AI. ⬇

“Wrinkle-resistant Euroluxe fabric takes your look to new heights.”

I’m suspicious of this because ChatGPT overuses the phrase “new heights”; I’m seeing it everywhere.

Here’s an idea I came up with for an alternative tagline.

“Fabric that promises not to tell anyone you don’t actually fold your clothes.”

See the difference? The first tagline talks *at* me. The other one *shows* me.

What are your thoughts on this? I’d love to know!

09/05/2024

Maternity leave was everything it needed to be and more. ✨

I’m back excited, motivated, and ready to work.

And for the first time in a while, I’m not hunkered somewhere in a writing cave, preparing for hibernation. (AKA - I’m ready for new opportunities again)!

If you hear of anyone who says “I could use a writer for that”… well, here I am!

Ways I can help:
🗓️ Content creation and batching
⏰Launch copy for your Next Big Thing
👩‍💻Lead magnet + email sequence creation
✍️ Any miscellaneous writing support that comes up for your biz

^if you don’t know what some of these things are, but you think you could use support in building and maintaining an email list, attracting website visitors, or staying consistent online, we should probably talk.

08/26/2024

Soaking up allll the baby snuggles before our sweetie pie goes to daycare next week. ❤️

07/03/2024

It’s a weird feeling, not working. This pace of life is slower than I’m used to. Deadlines have been replaced with diaper changes. Bedtimes are nonexistent. Our evenings are spent bouncing around the kitchen, trying every trick we can think of to soothe our little boy to sleep.

I keep repeating the same phrase, almost every day, ever since I gave birth: “Wow, I wasn’t prepared for this.”

And nobody is. I think that’s the beauty of it all. We enter into parenthood with expectations, and reality busts them open like confetti, as if God is saying: “Surprise! Life is bigger and more beautiful than you ever thought.”

I’m so excited to return to my business in September, but for now, I’m thankful for my team for holding down the fort so I can receive this gift of time.

📸 :

P.s. - if you’re thinking about a website project or have writing needs this fall, shoot me a message or email! I’ll be ready to roll come September.

03/25/2024

Five more weeks until I’ll be taking the summer to fumble my way into the title of Mom. I am so thankful for a business that can grow and change with my life, and not the other way around.

With that being said — Wilson and I will be perched here, batch-writing content like crazy, for the next month. If you think you may need website copy this year (but you’re not in a rush), the time is now to reach out.

I’m returning fully to work in September, and believe it or not, the fall is already filling up for me! Let’s set up a call if you’re even somewhat interested in a new website with fresh messaging so we can plan ahead. 💌

11/30/2023

I’ve been sitting on this news for several weeks, but it’s time.

We’re having a baby! 🎊

We are celebrating right now, but our hearts extend to anyone who is struggling with infertility or loss. I am sorry if reading this post added to your pain today.

Over the next few months, I’ll be leaning on my teammates, who have already rallied around me to ensure I can keep my business running smoothly throughout the rest of my pregnancy and into my maternity leave. I’m overwhelmed by the amount of support I’ve already received from them!

With that being said, this spring and summer, I will not be taking on any additional projects. So if you’re interested at all in a new website, email sequence, or smaller project (like a brochure or one-pager), let’s get it done before the snow melts! ☃️

11/21/2023

A few months ago, I received one of those emails that made my heart skip a beat.

It was from a fellow writer and follower of mine who disagreed with one of my Campfire Story emails.

The email exchange led to a discussion that made me a better writer. Because of it, I’m more conscious about my responsibility as a storyteller, and about the kinds of stories I’m telling.

Read more about it here:
www.lemaystorystudio.com/post/ive-been-thinking-about-this-post-for-months

11/18/2023

Let’s play this again: ChatGPT vs. Me!

ChatGPT:
H1: Unleash the Power of Nature's Protein
H2: Discover Our All-Natural Protein Shake Mix - Your Healthy Breakfast Solution!

Me:
H1: How you start your day can determine how it ends.
H2: Kickstart yours with a jolt of our all-natural protein shakes.

Which one would you choose?

Note: I asked ChatGPT to write website copy headers (an H1 and an H2) for an all-natural protein shake mix. I copy-pasted the first response that it generated.

11/07/2023

Check out this before/after home page transformation for one of my clients.

When I write website copy, here are two things I make sure to accomplish:

1 - The new copy must be easy to understand.
2 - The new copy must highlight benefits, not features.

Minor changes can result in major improvements.

Address

Lutsen, MN
55604, 55612

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Website

http://lemaystorystudio.com/

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