Redhead Graphic Design

27/10/2023

My laptop has a 1TB hard drive. My files keep getting larger and larger.

04/10/2023

What tools or apps can your business not survive without on a day-to-day business?

The one product that keeps me in business is Adobe Creative Suite. I use Photoshop, Illustrator, Indesign, and Acrobat daily.

05/10/2022

I designed the cover that will be used by Adult & Teen Challenge for their new booklet Testimonies of Hope.

28/09/2022

My thoughts and prayers are with all the people in Florida.

22/09/2022

The four ugly guys were some of my favorite clients, they love to have fun and wanted their logo to reflect that! I wish them much success with their fuel additives that are beginning to launch. I created their logo January 2022.

14/09/2022

Use social media to drive traffic to your website, online store, or business door and generate more sales. Social media is the perfect, affordable way to reach your target demographic with relevant information and advertising. Redhead Graphic Design is approachable, easy to work with, and ready when you are.

23/08/2022

Should Logos Be Created With Canva?

A business owner recently designed her logo in Canva and contacted me. She needed her new logo converted to line art for a particular project.

Few people realize that different logo sizes and file types are necessary for many business-related items such as brochures, web, print, business cards, advertising, logo enlargement, flyers, billboards, posters, and apparel.

Canva is an easy-to-use online design program used mainly by small business owners and bloggers. Canva can be used to quickly create various social media posts, with pre-made templates that do not require design skills. Canva also advertises that you can create logos with their app, but should you?

If you are a graphic designer, you should NEVER use Canva to create logos. It’s one thing for an unwitting business owner to use Canva and another for a graphic designer.

Logos should always be designed in Adobe Illustrator, allowing logos to be saved as raster and vector images and as many file types as possible. Canva only creates raster images and one file type.

A photograph is an example of a raster image. Zoom in on a raster image to see lots of tiny squares called pixels that make up the image. Zooming in even further causes the image to become more pixelated, meaning the enlargement has reached a point where there is no more detail to see. Instead of a raster image becoming sharper, it becomes blurry.

Vector images, also called line art, are computer-generated paths created with a graphic design program, Adobe Illustrator. When vector images are resized or edited, their lines automatically recalculate, ensuring they never become pixelated or blurry – meaning they’re always in the highest resolution possible. If you zoom in on a vector image, it will always look sharp.

Not only does Canva only create raster images, when you download your finished design, it is a low-quality resolution. What does that mean? When you download your completed logo from Canva, it is 500 x 500 pixels. That means while your logo looks beautiful online, your logo will print at 1.667 x 1.667 inches in size, which is very small. That is the largest size that your logo will print clearly.

Lastly, you want your logo to be unique to your business. The purpose of a logo is to put a face on your one-of-a-kind brand, different from everyone else. With thousands of people using the same template and image-based Canva logo designs, it defeats the purpose of a logo. The templates and stock images are not exclusive to any business and can never be trademarked.

I highly recommend you hire a graphic designer experienced with Adobe Illustrator to create your new business logo. Ask for your logo in a variety of sizes and file types, including .eps, .jpg, .png, and .pdf.

17/08/2022

Redhead Graphic Design designs solutions for entrepreneurs.

16/08/2022

Redhead Graphic Design can convert your logo or design to line art. Please call or send me a message for your free consultation.

This image contrasts the difference between raster and vector artwork. Should Logos Be Created With Canva? A business owner recently designed her logo in Canva and contacted me. She needed her new logo converted to line art for a particular project. Few people realize that different logo sizes and f...

01/08/2022

I created this flyer for the 2022 Adult & Teen Challenge Fall Banquet. This year "Surviving The Bear In Your Life" will be the theme and Bear Man is the featured guest. If you haven't heard his story I highly recommend you check out his website at thebearman.com.

28/07/2022

One of many rewarding projects I get to work on is the wrongful conviction of Barton McNeil. Logo, posters, advertising, and social media content are examples of services I have provided. The Illinois Innocence Project and the University of Chicago Law School Exoneration Project have come forward to represent Bart. He said his girlfriend killed his 3-year-old daughter, but no one believed him until she murdered again. Meanwhile, Bart's been in prison since 1998 for his daughter's murder. If you are a true crime j***y like me, I highly recommend you check out his story at Freebart.org or go to the Freebart page on Facebook. Only the truth is stranger than fiction.

26/07/2022

I was honored that Edith Brady-Lunny asked me to design her new logo. Edith is an Award Winning Journalist & Author, having co-authored the book "The Unforgiven," a true-life drama. From 2007 to June 2019, Edith covered crime and legal issues for The Pantagraph and is currently a reporter for wglt.org. She frequently appears on Oxygen TV crime shows involving Central Illinois cases. I love working with Edith and can't wait for her next book!