Romario Martin - B2B Agency

02/27/2026

Last month a client messaged me something I will not forget.

“It’s weird, I’m turning down jobs for the first time in my career.”

We did not spend more on ads. We did not launch a new campaign.

We stopped his intake from treating every inquiry like it deserved his time.

A few weeks earlier he was stuck where a lot of good remodelers get stuck.

The phone kept ringing. The inbox stayed full. The calendar still felt shaky.

And the leads looked like this.

Bathroom repairs. Price shoppers. People who wanted design-level attention for handyman work. People who booked a consult and disappeared. $3,000 jobs that wanted $30,000 effort.

So he asked the question you might be asking.

“Is it me, or are paid ads just trash for remodelers?”

It was not the ads. It was the lack of filters.

Here’s what we changed.

We rewrote the ad copy to state a minimum project size. The wrong people stopped clicking.

We added budget and intent questions before the calendar. No one could book without proving fit.

We added follow-up that spoke to serious buyers and set expectations before the consult.

No rebuild. No extra spend. Just clear standards.

Then the best part happened.

Lead count dropped about 30%. That was the win.

His time stopped getting taken by people who were never going to buy. He stopped walking into consults annoyed. He stopped doing free design talk for strangers. Dinner stopped getting interrupted by calls that led nowhere.

His wife said, “You’re not pacing around the kitchen at night anymore.”

His lead guy said, “These projects feel cleaner. Less drama.”

If you do premium work and your intake lets anyone book, you are not broken. Your calendar is unprotected.

Comment FILTER and I’ll send the Messaging and Filter Alignment Check. It shows where your funnel is letting junk through, and what to tighten so your schedule stops feeling random.

02/23/2026

Ever feel like your ads “work” … but your calendar feels cursed?

Last quarter a remodeling client spent $8,000 on Google Ads.
113 leads came in.
Only 3 turned into real consults.

They said: “We need a new agency.”
I said: “Show me what happens AFTER the click.”

Here’s what we found 👇
✅ The ad said “Free estimates” (bargain intent)
✅ The landing page had zero budget framing (everyone feels qualified)
✅ The booking form had 4 fields
❌ no scope gate
❌ no service-area gate
❌ no decision-maker gate

So the system converted everything… including the junk.

This wasn’t a Google Ads problem.
It was a filter failure.

Because if your system says everyone’s welcome…
don’t be surprised when everyone shows up.

Here’s what we changed:

1) We rewrote the ad to set a floor.
No more “Free estimates.”
“High-impact spaces | $30K+ remodeling projects only.”

2) We qualified BEFORE the calendar.
Budget range. Project type. Service area. Decision-maker info.
No fit = no booking.

3) We installed instant response + follow-up automation.
So serious homeowners didn’t cool off.

Result:
Lead volume dropped 32%…
Booked consult rate jumped…
And they closed 3 high-value projects in 21 days.

Same spend. Same market.
New system after the click.

Ads don’t decide lead quality.
Filters do.

Google doesn’t ruin remodelers.
Unprotected intake does.

Want to see where your system lets junk leads slip through?
Comment “FILTER” and I’ll send the Messaging + Filter Alignment Check.

02/09/2026

A workplace accident under a dump truck revealed a critical flaw: the business lacked systems and relied on one person working endless hours. This sparked the creation of content and systems that grew into a franchise with nearly 200 locations worldwide.

02/08/2026

Most entrepreneurs lose, not from lack of skill, but because they quit. A supportive community coaches you and picks you up when you fall, making you less likely to give up. Community is the most valuable asset.

02/07/2026

If you're starting from scratch with just $1,000, the key is time, not money. Knock on doors, offer simple services like weeding, and use your energy to build from the ground up. It’s a game changer!

02/05/2026

Want to build a $5M or $10M business? You need a team. There are risks, but achieving big goals almost always requires people. Are you ready to take the leap?

02/03/2026

Many young technicians dream of owning multiple locations. They offer a clear path from mowing grass to management to ownership, waiving franchise fees for program graduates. The biggest hurdle? Leadership skills. That's where coaching and masterminds come in.

02/02/2026

A dump truck mishap sparked a massive business transformation. Documenting every step, from financial struggles to breakthroughs, became a mission to help others avoid similar pitfalls. Learn from the mistakes and build a resilient business.

02/01/2026

Most entrepreneurs quit because they lack support. Augusta provides a community that pushes you forward. Their goal is to help home service business owners build real wealth and learn how to manage it effectively.

01/27/2026

Remodelers, you grow when you stop being the business and start building the business.

In episode 3 of the BADASS Remodeler Podcast, I sat down with Mike Andes, founder of Augusta Lawn Care. He started mowing as a kid, paid his way through college, and even dropped out of med school to build the company.

Years later, a shop accident nearly took him out, and that’s when he saw the truth. Revenue was high, but there were no systems, just 80-90 hour weeks and a single point of failure... HIM.

So he rebuilt from the inside. Procedures. Training. Pay-for-Performance. Estimate videos that cut wasted trips and gave crews everything they needed on-site. Hours saved. Profit unlocked.

Here’s the play if you run a service business and want freedom instead of fire drills:

1. Make service so good that price increases don’t scare your best customers.

2. Stack recurring work, then crush seasonality with off-season offers so cash doesn’t die when the weather does.

3. Track five numbers: CAC, close rate, customer satisfaction, labor efficiency, and profit.

4. Align incentives so people think like owners. Pay for Performance (P4P) for techs. Open-book plus profit share for leaders.

Want the full breakdown and the systems behind it? Watch the full episode here ➜

In this episode of The BADASS Remodeler Podcast, host Romario Martin sits down with Mike Andes, Founder of Augusta Lawn Care — one of the most systematized a...

01/17/2026

𝗔 𝗦𝗮𝗹𝗲 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗛𝗮𝗽𝗽𝗲𝗻, 𝗜𝘁’𝘀 𝗔 𝗣𝗿𝗼𝗰𝗲𝘀𝘀

Remodelers, there are several steps between a stranger seeing you and eventually paying you.

And most marketing agencies are focused solely on marketing metrics.

But if you only look at marketing metrics, you’ll keep doing what everyone does: blame Google (or another platform), blame the market, blame the season, blame the leads, and stay stuck in the same cycle.

My name is 𝗥𝗼𝗺𝗮𝗿𝗶𝗼 𝗠𝗮𝗿𝘁𝗶𝗻. I’m the founder of 𝗕𝗔𝗗 𝟮 𝗕𝗔𝗗𝗔𝗦𝗦, a no-BS digital marketing agency for remodeling businesses that want predictable growth without the chaos.

I’ve managed over $68M in ad spend and helped clients generate well over $550M in revenue from paid ads. Last year alone, I managed $18M+ and generated $255M+ in revenue.

I’ve worked with everyone from billion-dollar brands to remodeling businesses like yours.

At 𝗕𝗔𝗗 𝟮 𝗕𝗔𝗗𝗔𝗦𝗦, we do something different.

We look at the full path from “homeowner has a problem” to “contract signed,” plus the controls that protect margins, capacity, and future referrals.

When you understand the whole chain, growth stops feeling random. And you start seeing exactly where money leaks, and what you need to do to fix it.

Look... can I be real for a second? Just for a quick second? Let down my guard and tell the people how I feel a second?
Because let’s be really real… one weak link breaks the chain. Hell, even small inefficiencies stack up and drive your costs higher.

Yet most remodelers don't even know which link is weak, they just feel the pain.

So let me show you the chain.

Its what we call the 𝗕𝗔𝗗𝗔𝗦𝗦 𝗥𝗲𝗺𝗼𝗱𝗲𝗹𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗵𝗮𝗶𝗻.

𝗣𝗛𝗔𝗦𝗘 𝟬: 𝗥𝗘𝗔𝗟𝗜𝗧𝗬 𝗦𝗘𝗧𝗨𝗣
Before you spend a dollar on marketing, you need to know your capacity, minimum job size, service area, and ideal project types. Most remodelers skip this, then wonder why they attract the wrong potential customers.

𝗣𝗛𝗔𝗦𝗘 𝟭: 𝗧𝗥𝗜𝗚𝗚𝗘𝗥 𝗧𝗢 𝗙𝗜𝗥𝗦𝗧 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡 A homeowner has a problem. They search, scroll, or ask a friend, then they see your ad, your listing, or hear your name. In 5 to 10 seconds they decide if you look legit or if they keep moving.

𝗣𝗛𝗔𝗦𝗘 𝟮: 𝗖𝗟𝗜𝗖𝗞 𝗧𝗢 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡 They land on your page and start scanning for proof. Reviews, photos, process, trust signals. If the page creates more questions than answers, they leave.

𝗣𝗛𝗔𝗦𝗘 𝟯: 𝗜𝗡𝗦𝗧𝗔𝗡𝗧 𝗖𝗢𝗡𝗙𝗜𝗥𝗠𝗔𝗧𝗜𝗢𝗡 They fill out the form or give you a call. What happens next, a thank you page that sets expectations, an auto text, or silence? This is where most remodelers lose momentum.

𝗣𝗛𝗔𝗦𝗘 𝟰: 𝗦𝗣𝗘𝗘𝗗 𝗔𝗡𝗗 𝗜𝗡𝗧𝗔𝗞𝗘 The lead hits your CRM. Who owns it, how fast do you call, and what happens if you miss them? Speed-to-lead is the silent killer of good marketing.

𝗣𝗛𝗔𝗦𝗘 𝟱: 𝗣𝗛𝗢𝗡𝗘 𝗤𝗨𝗔𝗟𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡 You get them on the phone. Do you check scope, timeline, budget, and financing, or do you book everyone and hope for the best? This phase decides if your calendar fills with buyers or time-wasters.

𝗣𝗛𝗔𝗦𝗘 𝟲: 𝗣𝗥𝗘𝗙𝗥𝗔𝗠𝗘 𝗔𝗡𝗗 𝗦𝗛𝗢𝗪 𝗥𝗔𝗧𝗘 Before the consult, does the homeowner know what to expect? Do they have photos ready, and are both decision makers confirmed? Weak preframe leads to no-shows and tire-kickers.

𝗣𝗛𝗔𝗦𝗘 𝟳: 𝗜𝗡-𝗛𝗢𝗠𝗘 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗔𝗧𝗜𝗢𝗡 You show up. Now you need to understand constraints, decision process, and whether they’re price shopping or value buying. This is also where you confirm budget before you invest hours in design.

𝗣𝗛𝗔𝗦𝗘 𝟴: 𝗔𝗚𝗥𝗘𝗘𝗠𝗘𝗡𝗧 𝗟𝗔𝗗𝗗𝗘𝗥 Design agreement. Selections. Permits. Engineering. Each step earns commitment and filters out the ones who were never serious.

𝗣𝗛𝗔𝗦𝗘 𝟵: 𝗣𝗥𝗢𝗣𝗢𝗦𝗔𝗟 𝗧𝗢 𝗖𝗟𝗢𝗦𝗘 You build the proposal, present it face-to-face, handle objections, and follow up with structure, not hope. Then you get the contract signed and the deposit paid.

𝗣𝗛𝗔𝗦𝗘 𝟭𝟬: 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬 𝗟𝗢𝗢𝗣 The job gets done and communication stays tight. Change orders are documented, and you ask for reviews and referrals when satisfaction is highest. Then you stay in touch so past clients become future demand.

That’s the growth chain.
𝟰𝟴+ 𝗹𝗶𝗻𝗸𝘀. 𝟭𝟬 𝗽𝗵𝗮𝘀𝗲𝘀. 𝗢𝗻𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺.

Most remodelers only control 5 to 10 of these links. The rest get left to luck, memory, or whoever answers the phone first.

And then they wonder why growth feels unpredictable.

If this made you rethink how you look at your business, drop a comment below and tell me which phase (0-10) you think is your weakest RIGHT NOW, or you want me to diagnose first.

I’ll be breaking down each link in future posts, with the scripts, checklists, and benchmarks that actually fix them.

01/14/2026

Most remodelers need a minimum job size rule.

Let me explain.

Small jobs do not take “small time.”
They take the same calls, the same back and forth, the same estimating, and the same follow up as a bigger project.

So when your pipeline pulls in a bunch of small requests, your calendar looks full.
Your team feels slammed.
But your margin stays thin because the overhead load is the same.

This is why Phase 0 (Reality Setup) matters.

A minimum job size rule protects three things at once.
Your sales time.
Your production focus.
And your profit per hour.

Here’s the simple test.

If a project under $X makes you feel like you have to say yes just to stay busy, then $X is too low.

Pick a number you can defend.
Write it down.
Train your team to use it on every inbound lead.

Then make your marketing obey that rule, instead of letting clicks decide what you build.