The MarCom Lab

Services The MarCom Lab specializes in Social Media Strategy and Messaging, Mobile Marketing, Custom Wordpress/Blog Development, Facebook Customization, Lead Generating Landing Pages, Email Marketing, and Content Services for both online and offline marketing. Philosophy Businesses need to develop a brand personality by getting to know their customers, and sharing their passion and knowledge. I have been educating my clients for the past 5 years about how to find the essence of their brand. Funny that is what social media is all about! Approach I am well versed in messaging and have turned my attention to social media outlets to capitalize on the latest trends for my clients. Never forget social media is a powerful tool, but cannot replace all of your other marketing efforts. It should enhance your communications, drive traffic to your website and blogs, and build relationships. The Bottom Line? • Brands no longer control everything the customer sees • Consumers no longer look at just the product, but the brand as a whole • People buy from people they know and trust BIO With more than 12 years of experience in marketing, graphic design, and publishing, Laurie Boyce serves as a strategic partner to small businesses both local, and national as the Principal and Creative Director of The MarCom Lab. She worked for several years with an international publisher, in both production and marketing roles specializing in Healthcare learning solutions. She was also the publisher of Violet Magazine for Women from January 2004 through March 2007. Last year, Laurie was chosen as the general reviewer for the 3rd Edition of Marketing for Dummies by Wiley Publishing. The MarCom Lab is a full service marketing communications agency, specializing in online and offline communications solutions and marketing planning.

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