Big Boost Marketing

Big Boost Marketing I believe you can’t just BE a great clinician… you also have to be KNOWN as one! This page is about one thing and one thing only. Uli

ATTRACTING NEW PATIENTS PREDICTABLY

If you want to know what it REALLY takes to create a consistent, predictable flow of pre-qualified patients (or clients) each month without having to become a marketer or tech wizard...
..you're in the right place. Our team at Big Boost Marketing helps health practitioners attract, nurture and acquire new pre-qualified patients each month WHILE becoming the go-to expert in their community.
[+] How to create a steady flow of qualified patients for whom you can get the best clinical outcomes
[+] How to fill your calendar with the right patients, even if they have never heard of you or your practice
[+] How to bring more consistency and automation into your practice (even if you’re not a tech whiz)
[+] How to become the go-to expert in your community and leverage word-of-mouth referrals
[+] How to do all of this without being a published author or having to podcast, get on summits, and do all the stuff that the ”health celebrities” do
To learn more about our model, check out our video training that will walk you through EXACTLY how we empower our clients to attract pre-qualified patients predictably: http://bigboost.marketing/training

And if you're looking for done-for-you or done-with-you options for your practice’s marketing, website, social media or technology, be sure to PM (private message) me, so I can tell you about all of our options. I look forward to connecting with you!

Every practitioner I talk to eventually says the same thing: I just need more time.More time with patients. More time to...
09/14/2026

Every practitioner I talk to eventually says the same thing: I just need more time.

More time with patients. More time to think about where the practice is going. More time to breathe.

Here's what I've come to believe after a decade of this work. The hours are usually there. They're just going to repetition.

Scheduling and rescheduling. Follow-ups. Reminders sent one at a time. Re-explaining the same concepts to every new patient. Posting to stay visible.

Each one is small. Together they take something more valuable than the hours, which is your cognitive bandwidth. It's why the day can end with everything technically handled and you still feel scattered, reactive, and a step behind, carrying a dozen unfinished loops in your head.

That's an infrastructure problem, and it has nothing to do with discipline. If you're solo or running a small team, automation stops being a nice-to-have and starts being protective.

When the repetitive work runs on its own, patients book and reschedule at 11pm without anyone's involvement. Follow-ups and reminders go out on time, every time. Patients arrive pre-educated, so the first visit starts further along. Content publishes without you thinking about it.

You get the hours back. More importantly, you get your attention back, and attention is what lets a practice grow without costing you your balance.

None of this is about replacing people. It's about protecting the one resource you can't buy more of.

So the question worth sitting with: what are you still doing by hand that no longer needs you?

👉 Comment "SYSTEMS" and I'll send you the 5 must-have systems that free up time, money, and mental bandwidth in your practice.

Two years ago, everyone was worried about ranking on page one of Google. SEO, keywords, fighting for position.Over the p...
09/14/2026

Two years ago, everyone was worried about ranking on page one of Google. SEO, keywords, fighting for position.

Over the past year, most clinics have watched 80-90% of that Google traffic disappear.

It didn't evaporate. It migrated.

Patients moved to AI search, and ChatGPT now holds roughly 70% of that market.

And here's what makes that migration worth your attention. Someone who starts her journey inside ChatGPT is about 9-times more likely to take action than someone who found you through a Google search.

The reason is simple.

She's spent hours reading on ChatGPT about root causes, treatment approaches, what testing actually involves – often using other practitioners' content. So when she finally types "who's the best BHRT clinic near me," she already believes this kind of care might work. She just needs a name.

That moment, when ChatGPT hands her a name, is the whole game.

I've spent the past year helping practices earn that placement organically with FAQ content, structuring websites so AI can parse them, cleaning up directory listings. It works, and it's still the foundation.

But it takes months.

ChatGPT Ads are another opportunity if you want to show up immediately – and right now, almost nobody in our integrative/functional medicine space is running them.

I put together a walkthrough showing exactly how to set up a ChatGPT ad account and launch your first campaign. If you've run Google Ads, you'll recognize most of it. Though one part is completely different, as you’ll find out.

👉 Comment “BLOG” and I’ll send you the link.

09/11/2026

The best discovery calls don’t feel like sales calls. They feel like coaching, and like clarity finally clicking into place for someone.

Most patients arrive carrying beliefs they’ve held for years:

👉 "I just need a different supplement."
👉 "I can figure this out myself with Google."
👉 "It’s just aging. Nothing I can do."

Your job isn’t to argue anyone out of that. It’s to help them reach the aha moment themselves: why they’re still stuck, why the DIY route hasn’t worked, and why structured, guided care gets a different result.

Done well, they see it for themselves. You’re shining a light on what’s been holding them back rather than pushing.

That’s what keeps the conversation supportive. You’re guiding someone toward clarity, and clarity is what makes the decision feel safe.

A good discovery call is a small transformation in its own right.

⚡ Comment "MASTERY" for my 3 favorite discovery call questions that spark breakthroughs.

You've got the skills and the knowledge to change someone's life. That part is settled.But if your calendar isn't consis...
09/11/2026

You've got the skills and the knowledge to change someone's life. That part is settled.

But if your calendar isn't consistently filling with discovery calls, the problem is usually further upstream than your marketing tactics. People can't choose a practice they've never heard of.

That's why I've come to think of obscurity as the thing that quietly kills good practices. Not a shortage of skill, and not a shortage of caring. It doesn't matter how good your website is if nobody arrives at it.

Nine signs your practice is short on visibility:

➡ Your calendar isn't consistently full of discovery calls
➡ New patients come almost entirely from word of mouth, which nobody can plan around
➡ Your social posts get little engagement
➡ You're counting on SEO with no guarantee it brings qualified patients
➡ Traffic is low, and what arrives doesn't convert
➡ You've described yourself as the best-kept secret in your community
➡ You're losing patients to less qualified practitioners who are simply more visible
➡ You're working hard on social with no matching lift in opt-ins or calls
➡ Growth feels unpredictable despite everything you know clinically

If several of those landed, that's worth knowing rather than worrying about. It's one of the more fixable problems in a practice, because visibility is structural. It responds to a system in a way that willpower never does.

And getting there doesn't mean living on social media, promoting yourself in ways that make your skin crawl, or producing more content than you already are. It means understanding where your time and money actually buy exposure, and putting them there.

👉 Comment VISIBILITY and I'll send you the link.

Here's something counterintuitive about AI search: Playing it safe makes you harder to find.Professionally safe content ...
09/11/2026

Here's something counterintuitive about AI search: Playing it safe makes you harder to find.

Professionally safe content is what most practices publish. Clinically correct, carefully hedged, accurate in every particular. It also reads exactly like the content from every other clinic in your area, which gives an AI tool no reason to pick you over any of them.

What these tools reward is the opposite. Your actual point of view. Your lived experience. The diagnostic reasoning that explains why you'd order the test the last three providers skipped. Polished copy is now free and infinite. Your thinking isn't.

I got into this with Jody Layne on her Beyond Hormones podcast, along with something practical: How FAQ posts become strategic content across every platform, without creating anything new each month.

That's the part most practices miss. They think AI visibility means producing more. It really means having the right foundation on your website, and then distributing it consistently enough that you stay recent in the results.

We also walked through the four pillars of AI search optimization – website, Google Business Profile, directories, and social – and why each one matters for getting cited.

👉 Listen to the episode. Link in the comments.

09/10/2026

Most clinics underestimate this one: it takes 20 or more touchpoints before the average patient is ready to book a discovery call.

Twenty emails. Twenty texts. Twenty reminders that you exist and can help.

Now ask who on your team has time to do that for every single lead. (Nobody does.)

This is why so many practices keep hunting for new leads, believing the perfect functional medicine patient is out there somewhere. In practice, you create functional medicine patients through consistent follow-up and education.

Automation changes the math. Every lead gets the full sequence. Every message builds a little more belief. Every prospect stays in the conversation instead of being forgotten.

And most people don’t say yes on day one. They say yes on day 20, day 40, sometimes day 90. If your follow-up stops before then, you never find out.

The fortune really is in the follow-up.

👉 Comment SYSTEMS for the 5 systems every practice should have in place.

You spent hours on it. Maybe days. Real expertise, carefully worded, the kind of post you were proud to publish.Then not...
09/10/2026

You spent hours on it. Maybe days. Real expertise, carefully worded, the kind of post you were proud to publish.

Then nothing. A handful of views, no comments, no shares, and certainly no new patients. The post sits there gathering dust while you wonder whether any of that time was worth it.

I've watched a lot of practitioners give up on writing at exactly this point. Here's what's usually going on, and it isn't that blogging doesn't work.

Two things break it.

The first is that most practitioners write about topics almost nobody searches. "Functional medicine for chronic fatigue" gets very little local search volume. Meanwhile the questions patients actually type at 11pm – is this reversible, why do I still feel awful when my labs are normal, how long until I notice anything – go unanswered on your site.

The second is that even a well-read post rarely moves anyone. Someone finishes it, thinks "that was helpful," and closes the tab. A blog post on its own isn't enough to carry a person from curious to booking a call with a stranger about their health.

So the fix isn't writing more posts. It's writing the ones patients are actually asking for, and then having something waiting that does the heavier work.

That's where an automated webinar or practice welcome videos earn their place. One presentation, built once, delivering the full argument in the right order to someone who's already interested. It runs while you're with patients. And unlike a blog post, it's built to end somewhere: a discovery call.

I hosted a masterclass on this.

👉 Comment "WEBINAR" and I'll send you the details.

It's 11pm. Your next patient is sitting on her couch asking ChatGPT, "Who does hormone therapy near me?"Is your practice...
09/10/2026

It's 11pm. Your next patient is sitting on her couch asking ChatGPT, "Who does hormone therapy near me?"

Is your practice in that answer? Or does ChatGPT not know you exist?

That question is getting more consequential every month. More patients are skipping Google entirely now – opening ChatGPT, Gemini, or Perplexity, or just asking Siri, and trusting whatever comes back. Some of our clients watched their Google website traffic drop 80% last year.

But here's the part worth paying attention to. The practices showing up inside AI search results are seeing a 16% conversion rate, against 1.7% from traditional Google clicks. That's a 9x lift, and the reason is simple: Those patients arrive already educated and ready to act. The AI did the pre-education for you…

I got into all of this with Jody Layne on her Beyond Hormones podcast. We covered the four pillars of AI search optimization – your website, your Google Business Profile, your directory listings, and your social media – and why consistent name, address, and phone across directories is what gives AI the confidence to cite you at all.

We also got into why "professionally safe" content actually makes you harder to find, and what it looks like to show up with real diagnostic thinking instead.

👉 Listen to the episode. Link in the comments.

09/09/2026

Discounting feels like the kind thing to do. You want to help more people. You don’t want money standing between someone and their health.

Here’s what tends to happen instead. Margins shrink. Stress climbs. Your energy drops, and eventually so does the quality of care you’re able to deliver.

Burnout doesn’t stay contained to you. Your patients feel it too.

Patients commit when things are clear: a clear process, clear outcomes, a clear investment. That’s what makes the decision feel safe, far more than the number itself.

When you own your value and present it with confidence, the right patients lean in. And they’ll thank you for showing them the path.

⚡ Comment "CLARITY" to see how top clinics package their programs without undercutting themselves.

Plenty of practitioners dread being on camera. The lighting, the hair, the teleprompter that never sounds natural, the t...
09/09/2026

Plenty of practitioners dread being on camera. The lighting, the hair, the teleprompter that never sounds natural, the take you redo because the dog barked. I feel it too some days.

So video keeps sliding to "someday," and the visibility it would have built never gets built.

Recently a client asked me a provocative question. "What if I just gave you an audio track of me reading my script, and you used AI to animate a still photo of me to match it? Would that even work?"

So we tested it.

Two ads in the field. One filmed the normal way, full setup, real footage. The other a still photo of him, AI-animated to sync with the same audio. Same script, same length, same call to action. Both videos are in the comments if you want to compare them yourself.

Both delivered a 25% video view at exactly the same cost: 5.6 cents. Someone watching a full minute about your practice, for a nickel and change. And nobody watching could tell which one was animated. Or they could, and didn't care.

Here's the part that matters, because it's easy to draw the wrong conclusion.

A few weeks ago I shared a different test where we ran a fully synthetic AI avatar named Emma against a real practitioner on camera. The avatar lost badly, almost 7x more expensive per view. That result still stands.

The difference here is that the AI-animated version is still him. His actual face, his actual voice, his actual script. The AI only animates the still image to match the audio. The humanity stays in the video, and the production hassle disappears.

That's the unlock. You no longer have to be camera-ready to make video. A clean audio recording is enough.

👉 Comment "AI VIDEO" and I'll send you the whole workflow.

Address

Manahawkin, NJ

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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+16469068098

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