Sarah Taylor Marketing

08/23/2026

I jumped on the trend: Ask Chat GPT: Describe me like you're trying to warn someone before they meet me.

Mine is in the comments 😅😅😅

08/21/2026

What sounds more enticing?

This wreath is 24 inches and hangs on a regular-sized door.

Or....

This wreath will make your front porch look like a Better Homes & Garden shoot, and you the envy of the neighborhood.

Your customer doesn't need more product details.

They want to know what they'll get when they buy what you sell.

Next time you're writing a caption, skip the specs and focus on the feeling.

That's what will turn them into a buyer.

08/21/2026

Less than 3 months into our first contract together, this is one of my clients.

60,700 views.

Up 2,300%. (umm...HELLO awesome people!)

And no, I didn’t make them shake their b***y dancing on reels, or put out 47 posts a week on their page.

We got more intentional about what we were saying, showed more of the actual business, used photos that felt real, and gave people a reason to stop scrolling.

This is the part of social media management I love.

Not just filling a content calendar, but making sure more of the right people actually SEE the business behind it.

60.7K views later, I’d say they’re seeing it. 👀

If you're a small business owner and you want to stop guessing what to post and what to have a strategy behind your marketing, I would love to help you do that.

You can reach out to me here or email me at [email protected]

08/20/2026

My daughter got an email from a college she's been looking into, and I just had to share this with you quick.

They didn't start with information about courses or what scholarships are available.

They started with this:

"Picture this: cozy hoodie weather, the smell of pumpkin and apple cider, the electric energy of game day on a Saturday."

That was the opening line.

No mention of anything about college.

Here's the thing I want you to take from this.

Marketing is happening around you all the time, and once you start paying attention, you can learn from almost anything. A college email, a commercial, a text from your favorite boutique. It's all teaching you something if you slow down and notice why it works.

In this case, they know exactly who they're talking to. A teenager who's picturing what her life could look like, and a parent standing behind her, wanting the best for their kiddo.

So instead of selling facts, they sold a moment. Fall leaves, warm cider, that first walk across a new campus.

This is what I mean when I talk about knowing your ideal client and telling a story instead of listing features.

Your customer doesn't fall in love with your product because of the specs. They fall in love because they can picture themselves using it, wearing it, gifting it, or standing in your shop feeling something.

So here's your homework this week.

Think about one thing you sell.

What does the moment feel like when someone brings it home?

What's their before & after when they buy your product?

Write that down before you write anything else, and let that feeling lead your next post.

And starting today, notice one piece of marketing that catches you off guard. An email, an ad, a sign in a window. Ask yourself why it worked. That's where a lot of your best ideas will come from.

08/19/2026

With just 100 days to go until Black Friday 🛍️, here’s what I would be doing in my retail shop right now to prepare for the holiday season:

🎯 Revisit your ideal customer. You need to know exactly who you’re talking to before you start creating holiday content, promotions, gift guides, and events. Otherwise, your marketing starts sounding like everyone else’s.

📅 Plan your promotions now. Black Friday, Pink Friday, Small Business Saturday, holiday open houses, gift card pushes, shipping deadlines, whatever matters to your business. You do not want to be making those decisions when you’re already buried in holiday inventory and customer traffic.

📸 Take photos as your holiday shipments arrive. You do not have to reveal everything yet, but you can start building curiosity and giving customers little reasons to pay attention to what is coming.

📣 Create your Facebook events early. If you have something special happening, people need to hear about it more than once. A single post the week of the event is not a marketing plan.

And this is the part I really want you to hear: 👇

🎄 Do not wait until it feels “socially acceptable” to talk about the holidays before you start marketing for them.

If you wait until your customer is actively thinking about Christmas shopping to begin creating excitement, you have waited too long.

The retailers who feel calmer in November are usually the ones who started making decisions in August.

08/17/2026

Are you sitting in your shop staring at your Christmas 2026 inventory thinking...

Ugh, how am I going to sell all of this?

How do I get customers through the door this year?

What can I do now to make this holiday season better?

If that sounds familiar, I built something specifically for you.

Imagine heading into Black Friday already knowing what you’re promoting, what you’re saying about it, and how you’re going to market it.

Imagine creating your holiday marketing before you’re buried in customers, inventory, events, and everything else November brings.

Imagine knowing how to talk about the products in your shop in a way that makes your customer actually want them.

That’s what we do inside my 2026 Holiday Strategy Sessions.

You’ll get three private 90-minute calls with me where we dig into your holiday offers, promotions, messaging, marketing, and what deserves your attention now so you’re not making it all up in November.

This is not 100 holiday content ideas.

It’s almost five hours one-on-one with me, building the strategy behind your holiday season so you know what you’re selling, what you’re saying, and what you’re doing next.

Sound good?

I have a handful of spots open and one can be yours here: https://sarahtaylormarketing.com/holiday-2026-strategy-sessions

08/17/2026

08/17/2026

Just over 60 days of working together, and this store went from 1K views to 22.4K.

We stopped leaning on stock photography and started showing the real store, the employees, the products, and the everyday moments customers could actually connect with.

Then we changed the captions to give people a reason to stop, pay attention, and care about what they were seeing.

If your social media feels like one more thing you’re trying to keep up with, and you’re ready to have someone take the strategy and content off your plate, this is the work I do.

Send me a message and let’s talk about what social media management could look like for your business.