05/08/2026
We love launching new CPG brands at retail—and making sure they don’t just look good on shelf, they fly off it.
Onside walked into Target with a stacked starting lineup: Jayson Tatum, a sharp “men who move” product story, and national distribution in 2,000+ stores. What they needed was a playbook that turned all of that into real sell-through, week after week.
From pairing the right creators with the real buyer, to turning organic hype into performance media, to pressure-testing every move against one simple filter—“is this for men who move?”—this is how you turn a brand-new men’s personal care line into a cult brand in big-box retail.
Your brand has this potential too.
Visit our bio to learn more!
