06/04/2025
๐ง Spotify Ads vs. Google Ads โ Which One Works Better for Local Biz? ๐ฅ
If youโre spending ad money and still wondering why your phoneโs not ringingโฆ keep reading.๐
Letโs break down the real difference between Google Search Ads and Spotify Audio + Display Ads โ and how they affect your results.
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๐ฐ Example Budgets:
โก๏ธ $5,000/mo on Google Ads
โก๏ธ $3,500/mo on Spotify Ads
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๐ GOOGLE ADS (Search-Based)
โ
Great for high-intent searches like โremodeling contractor near meโ
โ
Good for bottom-of-funnel leads
โ Super competitive (10+ companies bidding on the same clicks)
โ Expensive CPC โ $8 to $20 per click in home services
โ One bad click = $20 burned ๐ฌ
๐ One of our clients spent $5,000 on Google Ads and got only 14 consults.
๐ Cost per lead: $117
๐ ROI: Barely 1.2x
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๐ง SPOTIFY ADS (Audio + Display)
โ
Reach people while theyโre relaxed โ driving, working out, cooking
โ
Target by zip code, age, music taste, lifestyle
โ
30-second audio + clickable banner = brand trust + direct leads
โ
WAY cheaper impressions & less competition
๐ We ran a Spotify campaign for the same client at $3,500
๐ฅ 42 consults booked
๐ธ Cost per lead: $44.60
๐ฅ ROI: 11x
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๐ง Which should you choose?
๐ Google = Great for search-ready buyers
๐ Spotify = Great for building trust before they search
๐ก Pro move: Run both & retarget across Meta, email, or SMS
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๐ฏ Want to turn $3,500 into 40+ consults like we did?
DM us or drop a ๐ง below โ weโll send you the playbook.