My Social Companion

10/21/2025

The best feeling? When your content calendar saves your day 🧠
This is exactly what My Social Companion was made for — so “emotionally unavailable you” can still show up like “got-it-together you.”

👉 Learn more: mysocialcompanion.com

10/01/2025

The holiday season is coming... 🏃‍♀️‍➡️ and if you don’t have a system yet, you’re going to feel it.

Between prepping inventory, fulfilling orders, answering messages, and trying to post consistently—most makers either burn out or go totally silent on social. 😶‍🌫️

That’s why I created My Social Companion.

It’s not just “content.” It’s a done-for-you system built for busy product-based business owners.
So when Q4 gets chaotic, you can still show up, stay visible, and sell more—without the stress spiral.

💡 October’s drop is live now and includes:
🗓 A 31-day content calendar
💬 Daily caption prompts (no AI tools needed!)
📽 10 Canva Reel & Carousel templates
✉️ A plug-and-play email you can send to your list today
🛍️ A smart Etsy/Shopify tip that saves time this holiday season

Join now and get instant access to October's content plan!
https://www.mysocialcompanion.com/

09/03/2025

I got to join the The Riley Black Project to share all about My Social Companion — my new monthly membership built to help makers take the stress out of social media.

We talked about:
🧡 Why I created My Social Companion
📅 How to finally stick to a content plan
💬 Using AI to write in your voice
🛒 How your socials can become one of your biggest sales tools

🎧 Watch the episode here: https://youtu.be/iLDAQyasJcA

And if you’re a TRBP Patron (free or paid), I am giving away some My Social Companion memberships this Friday! 🙌 Enter here:
https://www.patreon.com/TheRileyBlackProject

✨ Enrollment for My Social Companion is also open now — so whether you’re hoping to win or want to dive in today, you can start here: https://www.mysocialcompanion.com/

This week on The Riley Black Project, we’re joined by Sara, the virtual assistant who has been saving businesses (and our sanity) one task at a time — and no...

09/02/2025

Members are loving it already 🧡… and here’s why it matters ⬇️

We launched My Social Companion yesterday and the feedback from our first members is everything:

“Love this already!! Your videos and guides are the perfect combo.” – Michelle E.
“I’m blown away by the amount of content in there already!!” – Diane M.
“I’m obsessed!” –

Here’s why this is important for you:
🔹 87% of buyers say social media helps them make shopping decisions
🔹 78% of shoppers research a brand’s socials before buying
🔹 47% of U.S. consumers have purchased directly through social media

Your social media isn’t just “posting”—it’s your portfolio and a direct sales driver.

Inside My Social Companion, you’ll get:
📅 A content calendar
💬 AI caption prompts in your voice
📧 A plug-and-play email template
🛒 A Shopify/Etsy growth tip
🎥 Quick tutorials so you can put it all into action

Join Now!
https://www.mysocialcompanion.com/

09/01/2025

Wow — it’s September already! 🍂

I know so many of you just got back from a conference (some of you later than expected… hello airline delays ✈️).
Right now, you’re riding that inspirational high — full of ideas, plans, and motivation.

We want to help you keep that momentum and get a solid plan in place for your social media marketing.
Because let’s be real… your socials act as an extended portfolio. And according to Sprout Social, 74% of shoppers check a brand’s social media before making a purchase.

If they land on your page today, what will they see?
Let’s make it something you’re proud of.

📅 It’s LAUNCH DAY!
Join My Social Companion and get the tools you need each month to post confidently, stay consistent, and actually enjoy your marketing.

🔥 Founders Special: First 10 members = $35/month for life (reg. $49/month).
Once the 10 spots are gone, the price goes up.
👉 Start here: https://www.mysocialcompanion.com/

08/25/2025

I know a lot of you are getting ready for Next Level Laser Conference ✈️🛠️ — and while you’re packing your samples, booth décor, and comfy shoes… don’t forget to pack your social media strategy.

✅ Do you have your posts scheduled while you’re gone?
✅ Do you have a shot list for the videos & photos you want to capture?

Tradeshows and conferences are a goldmine for content — you’re surrounded by incredible products, cutting-edge tech, and people who get you. Don’t squander it.

Here are a few ideas to keep in mind:
📓 Bring a notebook and jot down standout moments or things you want to learn more about (yes, those can become posts!).
🎥 Record speaker sessions if it’s allowed — clip your favorite takeaways for Reels.
📸 Take all the pictures with your internet friends, and make sure you’re both tagged for extra reach.
🤝 Watch every tech demo you can — even a 5-second clip can become engaging content later.

The more content you capture, the more you can repurpose in the weeks after the event. But remember… don’t let content creation take away from being in the moment. Enjoy every handshake, conversation, and “aha” moment.

📌 Save this post so when conference day comes, you’re ready to create content without even thinking about it.

08/14/2025

Instagram Got a Major Upgrade — And It Could Bring You New Customers 😎

Instagram posts are now searchable on Google. Yes, you read that right. That means your public Reels, photos, captions, alt text, and even hashtags can show up in Google search results — giving you a shot at reaching people who’ve never even opened the Instagram app. 🤓

Why this changes the game:
1️⃣ Your Instagram can now act like an SEO-friendly landing page.
2️⃣ Posts you shared months ago can keep working for you in search.
3️⃣ You have another powerful (and free) way to get your products in front of buyers.

If you’ve been treating Instagram as “just social media,” now’s the time to think bigger. With the right content strategy, this change can help you drive real, trackable traffic and ✨sales✨ from outside the app.

In my latest article, I break down:
⚡What the new Google indexing means for your reach
⚡How to optimize your Instagram posts for search
⚡When and how to use features like the new Repost tool to get more eyes on your products

📖 Read the full guide here:
https://www.mysocialcompanion.com/blog/instagram-on-google-guide

08/12/2025

🎙 Behind the scenes with — lights on, mics ready, and Joel supervising from the sidelines (naturally 🐾).

We covered everything: mindset shifts that actually stick, planning with intention, the importance of marketing in a niche space, and of course our journey here.

And because I can’t show up empty-handed, there are prizes coming when this episode drops. 👀
✨ Let’s just say a couple lucky listeners will be hanging out inside My Social Companion for free.

Stay tuned — this one’s going to be a mix of laughs, lightbulb moments, and maybe a little tough love. *cough cough* Crystal Aguila we're getting you set up on a block schedule.

07/16/2025

Hey there! 👋

Welcome to My Social Companion—your monthly marketing sidekick designed for makers, creators, and product-based business owners who are tired of feeling overwhelmed by social media.

Here’s what you’ll find here:
✨ Tips to market your products without feeling like a full-time influencer
🎥 Video templates to help you show up online (without reinventing the wheel)
🧠 Caption prompts that sound like you, not a robot
📆 Monthly content plans that actually make sense for makers like you

In short?
You make the products.
I’ll help you sell them. 💬

🚨 Our membership opens soon!
We'll be sharing updates here as we get ready to welcome our first founding members (👀 and they’ll lock in our lowest price ever).

Make sure to hit Follow so you don’t miss when we open the doors.

Can’t wait to help you market smarter—not harder! 💛

07/16/2025

Your brand deserves more than winging it. 🐔

Grab our FREE Brand Builder Workbook — created just for makers and product-based businesses who want to:
✨ Look polished
💬 Sound consistent
📈 Feel confident marketing themselves online

No fluff, no jargon. Just guided, actionable steps to help you define your look, your voice, and your vibe.

🎨 Build a brand that feels as good as your products.

👉 Download your free workbook here:
https://www.mysocialcompanion.com/branding-workbook

05/12/2025

💡 Trying to decide between Etsy and Shopify to sell your handmade products?

You’re not alone—and the answer isn’t always clear-cut. In my newest blog post, I break down:

✅ Real cost comparisons (with examples)
✅ Pros and cons of each platform
✅ How to use BOTH to grow your brand
✅ What I wish I knew before choosing

If you're a creative business owner looking to scale without wasting time (or money), this one’s a must-read.

🔗 Read it here:
👉 https://www.mysocialcompanion.com/blog/etsy-vs-shopify-handmade-business

05/11/2025

Did Mother’s Day sneak up on you? 😬

You’re not alone—so many makers got wrapped up in orders (or life) and didn’t get the promo or post out in time.

The good news? This doesn’t have to be a missed opportunity.
👉 I just wrote a blog to help you bounce back and use this moment to get ahead for Father’s Day, graduation season, and more.

Plus I’ll show you how to build a content plan that keeps you from scrambling ever again.

Read the post here:
https://www.mysocialcompanion.com/blog/missed-mothers-day-now-what
🧡 It’s a judgment-free zone and totally worth the 3-minute read.