Cliively Digital Marketing

Cliively Digital Marketing Cliively is a digital marketing agency located in Memphis, TN.

Services include:
-Search Engine Marketing (SEM) using Google Ads and Microsoft Advertising -Search Engine Optimization for content, videos, and podcasting
-Website Development

Local SEO - Experience, Expertise, Authority, & Trust (E-E-A-T) For Small BusinessesEvaluate your business's social medi...
09/10/2026

Local SEO - Experience, Expertise, Authority, & Trust (E-E-A-T) For Small Businesses

Evaluate your business's social media posts, blog posts, and other content to determine how it helps your target audience. Top-of-funnel educational content is about brand awareness - nothing else.

Write about your expertise and learned experiences from the business. Social Media in all forms is top-of-funnel content.

For example, Ryta (fictitious) writes about her experiences with using certain types of wicks and waxes that leave black soot and what to look out for when purchasing candles. She may include offers like coupon codes in her blog post and internally link to the e-commerce pages for non-soot candles. But her top-of-funnel content is educational and teaches people what to expect from her candles and how her candles solve the black soot problem. The content is helpful.

Once you have earned the audience's trust, you can use heavy sales copy on middle- and bottom-of-funnel content pages. These pages increase the likelihood of monetary conversions (usually purchases).

There is a time and place to heavily promote your product or service - with paid media strategies like Google Ads, YouTube Ads, Microsoft Ads, Facebook Ads, etc. Ryta saves her promotional ad copy (coupon codes, call out), landing users directly to what they are searching for with category pages or specific candle pages). Almost all paid strategies should link back to owned properties like the business's website (it's an analytics thing for us!).

We are creating a guide to take the guess work out of knowing what writing style to use during each phase of the marketing funnel.

But you can only get the WRITING GUIDE if you join the LocalSEO BluePrint by Cliively Digital Marketing. Keep scrolling for the link.

It's free to join and we are too lazy to spam you. We try to keep emails to 1-2 times per week (maybe skipping a week here and there because we don't feel like creating all those emails).

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

Ryta knows Memphis in May is the city's biggest festival every year. It went from Tom Lee Park to Tiger Lane and dropped...
09/09/2026

Ryta knows Memphis in May is the city's biggest festival every year. It went from Tom Lee Park to Tiger Lane and dropped the BBQ cooking contest. *

Ryta knows national brands can't attend the Overton Shell Music Events or explore the Cooper Young Arts District. But she can. There also nonprofits doing local events in the community that she plans to attend. She has a list of vendor pop up shops she would love to have a booth at next year. She is planning her vendor events ahead of time to have enough products and allow for promoting her business.

She wants to grow her brand and audience locally before branching off nationally. The strategy and system she develops today will help her expand her reach in the future. She can replicate her processes (not the local knowledge) to other places like Nashville, Atlanta, and New York. But everything has to start locally first.

Business growth strategies start with sound marketing strategies first - how you promote your brand in Memphis may have to be extremely different in another part of the country. Share your local expertise.

Have you joined the LocalSEO BluePrint by Cliively Digital Marketing? Why not? It's free to join and we are too lazy to spam you. We try to keep emails to 1-2 times per week (maybe skipping a week here and there).

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

*Note: We all know the best BBQ in Memphis was can be found right on somebody's front porch. If you know, you know!

Ryta, knows how her customers speak. So her localized landing pages reflect the local dialect of her target audience.  S...
09/07/2026

Ryta, knows how her customers speak. So her localized landing pages reflect the local dialect of her target audience. She knows search engines are evolving as people use voice to search.

As part of her pillar content strategy, the Ultimate Living Summer Guide, she plans to add a section on emergency preparedness and the supplies most people shouldn't be without.

Social listening can help identify the way people interact online. But in-person requires different skills -cultural SEO.

Take the following conversation between two people living in Memphis:

Person 1: "Memphis weather has been crazy mane!"

Person 2: "Mane what you said.."
Person 1: "That storm caused over 100,000 MLGW customers to be without power."
Person 2: "Mane I know, I was one of 'em. I had to go get candles from Ryta's Candle Co. down in Whitehaven."
Person 1: "She do local deliveries?"
Person 2: "Yeap, order on her website".

Conversational styles matter when it comes to connecting with your audience. The conversation identifies real customer needs, real Memphis events (bow echo storm), and neighborhoods while using keywords.

Join the LocalSEO BluePrint by Cliively Digital Marketing to learn why local SEO can go beyond a Google Business Profile for service or home based businesses.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

Content Repurposing for Small Business Owners in Memphis, TN. Say hey to Ryta. She is not stressed about her content mar...
09/05/2026

Content Repurposing for Small Business Owners in Memphis, TN.

Say hey to Ryta. She is not stressed about her content marketing strategy because it's all on her content calendar. (Scroll page to find the relevant posts.

She's got hundreds of images and videos from her stylized outdoor living photo shoots and outings to local state and local parks around Memphis. All of that content will become long-form videos, shorts/reels, image assets for blog posts, and photos for the e-commerce category pages.

The "Ultimate Outdoor Living Guide" will also support PR campaigns, paid media strategies, and educational content for her website. Her content and alt tags will specifically mention locations of the assets so that Google's Knowledge Graph can connect her business entity to those local locations and ultimately to the Memphis, TN node in the graph.

The Knowledge Graph Entity Recognition signals to Google Search (and the AI algorithms) that Ryta's business is indeed a locally based business in Memphis, TN.

But some technical SEO implementations that are required on her website to ensure Google's Knowledge Graph can connect those nodes.

Join the LocalSEO BluePrint by Cliively Digital Marketing to learn more about local SEO technical implementation.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

We have been amiss in our introductions! Sorry! Meet Ryta (fictional owner of Ryta's Candle Co.), a home-based small bus...
09/04/2026

We have been amiss in our introductions! Sorry! Meet Ryta (fictional owner of Ryta's Candle Co.), a home-based small business owner in Memphis, TN.

She is heading into her fall, winter, and Christmas candle-selling seasons. However, her content creation is now focused on next summer. Her pillar content topic will be about living in the 901 for the summer. She will create content throughout August and September (taking photos showcasing her citronella candles in use in a variety of outdoor living scenarios).

She will plan content days at Tom Lee and Overton Park featuring picnics and outdoor styles. She and a group of friends are also planning a visit to Lichterman Nature Center, where they will use her scented citronella body oil during their nature walks.

Ryta will use her own assets in her guide and talk about the experience at Lichterman. She also plans to visit the hidden gem of Martin Luther King, Jr. Riverside Park and Kilowatt Lake in South Memphis while showcasing and using her products her summer living. Her "Ultimate Summer Living Guide 101 For Memphis, TN" will be used to promote her summer candles starting in January or February.

She is tapping into an audience that loves the outdoors and holiday parties for her content marketing strategy.

You can make content creation fun for your products, brands, and services.

Want more helpful tips on cultural SEO?
Join the Local SEO BluePrint by Cliively Digital Marketing.

Our checklist, extended guides, tools, only go out via our email list! So don't miss out.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

How GEO and AEO are evolving SEO in Memphis, TN.  Let's talk local SEO and how voice search, and AI have changed how peo...
09/03/2026

How GEO and AEO are evolving SEO in Memphis, TN.


Let's talk local SEO and how voice search, and AI have changed how people in Midtown, Crosstown, South Memphis and other areas use search engines.

Answer Engine Optimization

AI Overviews (Google and Bing Search) now answer 68%-70% of all top of funnel search queries. Instead of typing queries into the search engines (especially on mobile devices) people are using their voice to query search engines.

On desktop, people have a tendency to refine what they type into search engines. However, with voice, people will not change how they interact and speak. As voice searches increase, this data could be used to train AI algorithms on everyday conversational styles.

Generative Engine Optimization
Want to get recommended by platforms like Google AI Overviews, ChatGPT Search, Perplexity, and Claude?
Writing like your audience speaks will be critical to evolving with AI assisted search algorithms. Cultural SEO starts with understanding how your local users search the web and using the language they use in your landing page copy. Actively listen to how people describe their surroundings, objects, or problems.

Want more helpful tips on cultural SEO?
Join the LocalSEO BluePrint by Cliively Digital Marketing.

Our checklist, extended guides, tools, only go out via our email list! So don't miss out.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

Generic landing pages don't make the grade with local SEO.As a small business in Memphis, relevance means making website...
09/02/2026

Generic landing pages don't make the grade with local SEO.

As a small business in Memphis, relevance means making website landing and e-commerce pages that solve the user's problem at that moment in their search. You have a product or service.

Your weekly to-do list for local SEO in Memphis

* Make it clear what areas of Shelby County, TN you serve.
* List at least 20 problems your customers face
* For each problem, list 1-2 ways your product or service solves the problem for the person.
* On landing pages, clearly state the problem - solution.
* Integrate relevant information that aligns with the user's search intent.
* Add banners, callouts, and signals to highlight any benefits (free shipping prominent, troubleshooting solutions, 24/7 services) to increase consideration for your product or service.

Here are a few suggestions for service-based businesses: "Licensed & Insured in [County/State]", "Zero Dispatch Fees for [City] Residents", "Locally Owned & Operated Since 2018", "Background-Checked Technicians".

Join The LocalSEO Blueprint by Cliively Digital Marketing, where we explore local SEO, traditional SEO, citation building, and more.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

Local SEO is more than just Google Maps. A small business in Memphis can get found even without a Google Maps pin or Goo...
09/01/2026

Local SEO is more than just Google Maps. A small business in Memphis can get found even without a Google Maps pin or Google Business Profile.

Integrate e-commerce platforms with Google Merchant Center. Write hyper-localized, community-based landing pages geared towards the people you want to target. For example, a small business in Cordova can create a landing page specifically to drive people to the website. Focus on what makes Cordova great, or use proximate, location-based keywords like Wolfchase, Macon Rd, and Bert Ferguson. People in Cordova know the proximity and can decipher "closeness" to them.

Make landing page offers such as coupons, same-day delivery, customizations, and pricing available and known. Add a form to your website for people to fill out and contact you (make sure you check who contacts you often!).

Join The Local SEO BluePrint email list by Cliively Digital Marketing to get weekly tips, tricks, and other information about local SEO. https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

SEO tip of the day: SEO, AEO, & GEO require content. Cliively Digital Marketing has studied SEO from on-page optimizatio...
08/31/2026

SEO tip of the day: SEO, AEO, & GEO require content.

Cliively Digital Marketing has studied SEO from on-page optimization down to AI-powered search. One thing remains consistent - for your brand or business to surface in organic search, AI overviews, and other AI searches - your website needs content.

Technical SEO can't function without something for the bots to crawl and index.

Write the content first. Cliivley Digital Marketing, a locally owned agency, has you covered on writing content localized to the people you are targeting in Frayser, Millington, Arlington, or Whitehaven.

Social media is great for exposure, but the #1 thing social media can't do, but a website can, is help build your email list.

Learn more about writing content for your small business website: https://www.cliively.com/search-engine-optimization/local-seo-memphis/how-to-write-content-for-a-local-audience-memphis-tn/

Local SEO tip  #6 for small business owners in  Cordova, Germantown, Whitehaven, South Memphis, and Orange Mound Growth ...
08/29/2026

Local SEO tip #6 for small business owners in Cordova, Germantown, Whitehaven, South Memphis, and Orange Mound

Growth starts with A Useful Story. Root your website's content and social media strategy in the hyper - local culture of your community. You are the expert and understand how your business fits with the people you want to reach.

For example, we tell the story of Ryta, owner of Ryta's Candle Co. (a fictitious local-based business in Memphis). We weave hyper-local, community-focused details into the narrative when we talk about her journey with local SEO and being a home-based business.

Why? Memphis has a unique creative community of home-based candle makers, e-commerce stores, and T-shirt sellers - all running a business from their home.

We get it! Not all marketing strategies or advice work for these types of small business owners. That's what makes our content unique and helpful.

Join "The SEO BluePrint" by Cliively Digital Marketing, where you can get helpful tips about how to use local cultural SEO to gain a competitive advantage over national brands.

Hint: Don't forget to fill in the city and state. We have a lot of helpful local SEO tips, tricks, and tools coming your way.

https://www.cliively.com/join-the-seo-blue-print-by-cliively-digital-marketing/

Address

8255 Macon Road #293
Memphis, TN
38088

Opening Hours

Monday 9:30am - 4:30pm
Tuesday 9:30am - 4:30pm
Wednesday 9:30am - 4:30pm
Thursday 9:30am - 4:30pm
Friday 9:30am - 11am

Telephone

+19014417051

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