The Haven Agency

The Haven Agency The Haven Agency implements proven frameworks for advertising and marketing that will help your busi

09/15/2026

A few clips from our latest production day at Westminster Academy - we kicked off a year long project exploring the “Portrait of a Graduate”

Looking forward to our next visit!

09/14/2026

The headline is “Make every day work better.” Read it cold and tell me what they sell. You can’t. A gym could run it.

Line two has the answer: payments, point of sale, and payroll. That’s a real offer. Three systems a business owner is probably paying three vendors for right now. It’s sitting behind “level up” and “the people’s champion,” which are lines about Heartland, not about the owner reading them.

Here’s what I’d put at the top instead:

“Payments, point of sale and payroll from one provider. So you stop managing three.”

Same company. Same products. The buyer just knows what’s on offer in the first three seconds instead of the first thirty.

Credit where it’s due: “Get pricing” as the main button is the bravest thing on the page. Most of their competitors hide price behind a form. That button stays.

A slogan is not a headline. A headline tells me what you do and who it’s for. The slogan can go anywhere else.

08/24/2026

Everyone asks how much traffic AI search is sending them. It’s the wrong number to ask for.

On our client’s site the honest answer is eleven visits in a month. Judged on volume, that’s a rounding error and you’d stop. Judged on what those visits did, it’s the most interested traffic on the site.

Time on page. Second page. Return visit. Track those instead.

08/20/2026

Everyone asks how much traffic AI search is sending them. It's the wrong number to ask for.

On our client's site the honest answer is eleven visits in a month. Judged on volume, that's a rounding error and you'd stop. Judged on what those visits did, it's the most interested traffic on the site.

Time on page. Second page. Return visit. Track those instead.

BTS of our recent production for Coca Cola & Sodexo in DC. Already deep into the first draft and can’t wait to share! ...
08/19/2026

BTS of our recent production for Coca Cola & Sodexo in DC. Already deep into the first draft and can’t wait to share!

You're too close to your business to describe it well. Everyone is. That's why we use a worksheet instead of trusting me...
07/17/2026

You're too close to your business to describe it well. Everyone is. That's why we use a worksheet instead of trusting memory.

The Message Clarity Worksheet is the same present-state and future-state map we run in the room with clients. Say your pitch out loud, write your process start to finish, name the win at the end, then drop it into a framework. You can run the first steps with your team today.

Download the free worksheet: thehavenagency.com/post/how-to-clarify-your-marketing-message

Getting a straight answer on marketing costs is harder than it should be. We built free calculators to fix that. Pick a ...
07/15/2026

Getting a straight answer on marketing costs is harder than it should be. We built free calculators to fix that. Pick a service, tell us what you need, and get an instant estimate you can download as a PDF. Website packages, video, photography, or a monthly retainer.

Every number comes straight from how we price our own work, so there are no mystery quotes and no email wall to see a range.

Run your numbers: thehavenagency.com/cost-calculators

By the time a B2B buyer talks to you, most of the decision is already made. They review an average of 11.4 pieces of con...
07/13/2026

By the time a B2B buyer talks to you, most of the decision is already made. They review an average of 11.4 pieces of content and spend only about 17% of their buying time with vendors.

That means the vast majority of the decision happens while they read your words with no salesperson in the room. If those words are unclear, you lose the deal in a stage you never even see.

Our latest article walks through how to clarify your message before you spend a dollar on marketing: thehavenagency.com/post/how-to-clarify-your-marketing-message

Grateful for words like these from James at Coca-Cola Consolidated: "Spencer and his team were easy to work with. They p...
07/10/2026

Grateful for words like these from James at Coca-Cola Consolidated: "Spencer and his team were easy to work with. They provide competitive costs against other vendors while maintaining the professional standard we all look for."

Easy to work with, fair on cost, and work that holds up. That's the standard we hold ourselves to on every project.

Most marketing newsletters are written for other marketers. Ours isn't. The Haven newsletter is short, practical notes o...
07/08/2026

Most marketing newsletters are written for other marketers. Ours isn't. The Haven newsletter is short, practical notes on messaging, websites, and marketing that actually compounds, written for busy owners and operators.

Subscribe here: thehavenagency.com/subscribe

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