01/04/2022
What digital marketing trends could help your business in the next five years???⏳
Not sure what digital marketing trends will influence businesses?🚀
We've compiled a list of the top digital marketing and advertising ideas that will be important to small and medium sized local businesses looking to grow their digital presence in 2022.
✅ #1: Visual Social Marketing Trumps Texting
The world is becoming increasingly visual, even when it comes online.
A social media campaign with text-heavy posts is likely to be ignored, but one that includes images or videos are much more likely to get attention.
This means that digital advertisers need to focus on creating compelling visuals for all their ads if they want them to be successful.
People are more likely to buy products online if there are images or videos to look at.
Visual content is more likely to be shared on social media, where digital marketers are building their audience.
People spend an average of 90% more time on a website with relevant images and videos vs one without any visuals.
Your digital advertising needs to include visual marketing elements for greatest impact.
✅ #2: Paid Social Ads Will Follow You Around the Internet
It's already common practice for digital marketers to create ads on Facebook, Twitter, Google Adwords and other social platforms - but what will happen next?
Within five years it is expected that digital advertisers will choose their target market first, then search around the internet looking for opportunities to advertise to them based on their online activity (which our digital marketing agency does).
Using digital marketing to target potential customers by retargeting them on the internet will become even more important within five years.
✅ #3: More Businesses Will Advertise Digitally
Within five years digital advertising is expected to be seen as a standard practice for businesses of all shapes and sizes, not just tech companies or digital-savvy brands.
This means digital marketers need to make sure they are using every digital platform available, including messaging applications like Facebook Messenger, chatbots on websites and email newsletters - which your digital marketing agency can help with.
If you don't advertise digitally then someone else probably will!
More businesses than ever will begin advertising online in 2022.
Marketing is becoming more accessible through digital marketing channels.
Every digital marketing agency needs to be focused on digital advertising - don't get left behind!
✅ #4: Digital Marketing Will Be More About Conversions Than Traffic
There are more digital tools available than ever before, allowing digital marketers to track their results so they understand what works and what doesn't work.
This means digital marketers need to focus on conversions rather than just traffic while creating ads, finding the right ad placements and adjusting bids.
Using tracking tools will help digital marketers see where there is opportunity for growth within their campaigns over time.
Your digital marketing campaign might have lots of traffic but no conversions resulting in wasted efforts & money.
Digital advertisers need to target their conversions better to succeed with digital marketing.
✅ #5: Digital Focuses on the Customer, Not Just Marketing
Within five years digital marketers will realize that digital marketing is about more than just digital and move beyond thinking of digital marketing as a siloed department within their business.
Digital marketing needs to reflect the ethos and culture of an organization while creating digital content for specific audiences.
The customer journey should be central to all digital marketing efforts - from your website onto other platforms, throughout the entire process rather than just an add-on at the end of a campaign or ad.
Digital marketers need to focus on the customer instead of digital only when developing their campaigns.
Digital-first mentality to create effective digital advertising.
Successful digital marketers need to understand their digital customer journey better.
Need an agency to help taking your business to the next level?
Check out Growlocalbusinesses.com 💚
Avant Advertising specializes in providing you with the most powerful online strategies, for the most affordable ad rates...Period
