Dave Keys Media Digital Marketing & SEO Expert

09/09/2024

We had one of those really intense late summer storms in Riverside County yesterday. Then there was the double rainbow seen all over the county.

05/03/2024

Don't depend in AI out of the box to do anything right.

05/07/2023

Hey agents and brokers, ever consider what's the real deal behind a successful content strategy?

SPOKES DON'T MAKE A WHEEL
Think of it like this: a wheel needs a hub, right? Your strategy is the same way; you need a cornerstone of content that's strong, that you can distribute effectively. You're running spokes without a wheel otherwise.

YOUR WEBSITE - THE CORNERSTONE OF ALL CONTENT
Now here's the deal. Social media, YouTube, all these channels, they're fantastic for short, catchy content. But when your audience wants to dig deeper, to really understand your message - that's where your cornerstone content comes in. It's the comprehensive guide, the nitty-gritty, the one-stop-shop for all the info they need. And let's be honest, you can't explain the complex steps to prepare for a home sale in a catchy TikTok video, can you?

IT'S A LONG GAME
Sure, creating this kind of content isn't an overnight job. It's like the dove in my backyard, patiently sitting on her nest day after day, enduring the heat, keeping the eggs warm. At first, it seems like nothing's happening. But with time, patience, and a bit of faith, the magic happens.

QUALITY AND TRUST TAKE SOME TIME THEN IT BLOWS UP
When your content breaks that Google threshold, when it becomes valuable, authoritative, and trustful - then it goes evergreen. It starts showing up in searches as the perfect answer to someone's question, the beacon in their online journey. And that's because you've built up Google's four pillars - experience, expertise, authoritativeness, and trust. All of them take time.

THE GRIND - DOING IT OVER AND OVER AGAIN
We all know the usual methods - social media, cold calling, door knocking. But the returns are diminishing, you always have to do it again and again, more and more and the annoyance is growing for you and those who get caught in your fishing expetitions. Isn't it time for a change?

CASE STUDY - ONE WHO DID IT RIGHT
Case in point: Raleigh Realty Homes. They weren't my client- they were my client’s competitor, but heck, they did it right. Throughout the pandemic, they created content like there was no tomorrow - over 300 pages. And what happened? They shot up to page one, usually ranking third or fourth, right after the big names like Zillow, Trulia, and Realtor. They played the long game, and it paid off. You can read about their strategy in the owner's own words (Ryan Fitzgerald) on their blog post about First Year Real Estate Advice.

IT'S NOT FOR EVERYONE BECAUSE IT TAKES A LOT
Content strategy, a real content strategy isn’t for everybody. You have to be better than everyone on page 1 and sometimes on page 2 of Google- not just for one post but your entire website. A mix of lousy and good content is going to tank you. You have to do it all.

BUT THE REWARD IS GREAT.
Why?

Because unlike cold calling, advertising, door knocking and even Zillow leads, a significant portion of your content turns “evergreen.” It works long-term and remains the best answer that Google chooses over and over again. It works for you 24/7. The leads are warm and ready to work with you. When you create content, it stays yours, continuing to work for you day in and day out. The agency I mentioned earlier saves $90,000 every month by ranking with organic content. They don’t buy ads (at least not on Google). The leads roll in and they capture 2.5% of a $30 billion market. This is a market with 238 brokerages and 13,000 agents. I know my former client never came close to that and they were a lot bigger. Instead, their sales declined while they refused to get in the game with content creation. To this day, they are creating mostly irrelevant, 500 word blog posts about nothing- just like the Seinfeld show and Google isn’t having it.
So, are you ready to build your content nest? Let's talk strategies.

Dave Keys Media

25/06/2023

Why On Earth Are The Naysayers Freaking Out About Anthropomorphism in Technology?
I mean, seriously, why does the government suddenly want to put the brakes on AI development and start yelling about a futuristic "Skynet" catastrophe? It's like they're channeling the spirit of Senator Ted Stevens from way back in 2006 when he made that unforgettable statement about the internet being a series of "tubes and pipes." Yep, we've got a bunch of the same folks who struggled to grasp the internet now scratching their heads over anthropomorphism in technology. Go figure!
Let's talk about Chat GPT, a fancy AI creation that's got some impressive language skills. But hold on tight because this thing has a limited working memory. I'm talking about a measly 4000 "tokens" or roughly 900 words per session. You better believe you need a solid outline and some real thinking to make it spit out something coherent. No room for fluff here, folks.
But wait, can AI actually become sentient? Well, we've got some people who think consciousness is just a happy accident of evolution. According to them, if you gather enough cells and add a lightning bolt, boom, you've got yourself a human being. Wild, right?
Now, AI is a handy dandy tool, no doubt about it. It's got the potential to make our lives easier and better in so many ways. But here's the catch: if we don't handle it with care, it could wreak havoc. Take those self-driving cars, for instance. Sure, they're cool, but misapply the AI that powers them, and you're asking for trouble. Buckle up, folks!
The funny thing is, people just can't help but assign human qualities to AI. It's like we're hardwired to see greed, ambition, compassion, and even survival instinct in these technological creations. It's almost as if we're trying to make sense of their behavior by making them more like us. Hey, AI, welcome to the club!
In the end, the fears and doubts surrounding anthropomorphism in technology are a mixed bag of confusion, misunderstandings, and uncertainties. AI is a powerful tool, no doubt, but it requires some serious thinking, ethical considerations, and responsible practices to navigate its development. Let's keep our cool and figure this thing out, one byte at a time.

https://davekeys.com/copywriting-for-real-estate.html

15/05/2023

Is Your Copywriting A Litte Outdated?

Master Your SEO Game with Superior Copywriting Services

Dear SEO Specialist,

I know your pain. Personally. Your client's businesses are topping search results, gaining impressive visibility, yet the key performance indicators—click-through rates and conversions—are on a concerning downward trend. I understand the challenges you face in today's ever-evolving digital landscape.

While your clients may be achieving top search rankings, the real measure of success lies in click-through rates and conversions and your clients are beginning to complain- sometimes loudly.

IT’S YOUR FAULT EVEN THOUGH THAT’S UNFAIR
Whether or not it is warranted, that is exactly how your clients feel, perhaps even secretly, and you have to do something fast because clients are looking around for the life preserver for their business.

It’s time to step up your game.

HOW THEY REALLY FEEL
We all know we face an uncertain economy. Here’s what your clients “know”: WE’RE IN THE MIDDLE OF A LIFE-THREATENING RECESSION; with NO END in sight. Maybe that’s not too rational but you see, your clients don’t just believe in a cerebral way- they FEEL it in their bones and for them, it’s like watching a storm gathering in the northern sky.

AN IRRATIONAL BUT POWERFUL RESPONSE
While it doesn’t make sense, the first thing that clients often see as negotiable and disposable is SEO. It’s a long game. They are ready to change spending right now, or even stop their current marketing and look for something else. Give them the edge and the sense of security for their business that comes from adding value to what you already provide for them.

Your clients are under immense pressure to outshine their competition and some businesses may even be eliminated in 2023. That’s in the back of everyone’s mind. In such dark, ominous times, every advantage counts, and that's where my expertise in high-end, front-facing copywriting comes into play.

STATUS QUO IN SALES PERSUASION DOESN’T CUT IT ANY LONGER

Gone are the days when ranking alone guarantees success. Right now in this market, the words you choose and how you present them have an extraordinary impact. Effective messaging and compelling copy have become paramount. Your content not only needs to rank but also engage, captivate, persuade, and ask for the sale.

Achieving this requires a mastery of copywriting strategies that can drive attention all the way to that ultimate goal. It's a daunting task when your focus is solely on keyword ranking, but it's an absolute must.

This is precisely where I excel. As an experienced copywriter, I go beyond the mere act of writing—I craft stories, narratives that compel, and persuasive content. I create captivating copy that not only appeals to search engines but also resonates with your audience, guiding them seamlessly from discovery to decision.

ANCIENT HISTORY
Back in 1990- when Compuserve was just getting on the Internet and AOL didn’t even exist, I was writing copy. People who couldn’t deal with writing their own resumes and cover letters were turning to me for help daily. Today, people are at a loss more than ever to produce their own good copy and you know that if you’ve ever tried to get any of your clients to create their own messaging.

PROVEN SUCCESS
Don’t just take my word for it; I've got the results to back up my claims. For instance, I managed to boost organic traffic for Box Construction Corp by an impressive 230%. You can see the quality of my work for yourself at https://boxconstructioncorp.com.

RANKINGS THAT PUSH CONVERSIONS:
Allow me to help you convert those hard-won rankings into tangible results like I did for Echo Fine Properties. Today, they are a 60-agent-strong organization who has won the Best of Palm Beach County Award 3 years in a row. They have done $429 million in sales in one year. I helped them build their content from the ground up.

My tailored copywriting services are designed to bolster your SEO efforts and provide your clients with the competitive edge they need. By collaborating with me, you'll have access to a wealth of expertise in crafting compelling content that drives conversions, maximizes click-through rates, and ultimately delivers measurable success.

In case you missed it, the benefit for every business owner in superior copywriting in their website or in their sales materials is gaining ground ahead of their competitors and winning where others are losing. That’s the win for you and them.

Today’s business environment isn’t T-ball little league or summer camp. Your clients are facing fierce competitors on every front. Give them something new that puts them ahead for the win.

Let's work together to transform your clients' businesses and elevate your SEO performance to new heights- that is actual sales. With my top-notch copywriting skills and combined SEO expertise, we can create an unstoppable force that sets your clients apart from the competition.

Get In Touch. Use the messenger system on this platform or contact me directly from my website http://davekeys.com/copywriting where you can complete the form and move forward together.

My rates are subject to change but starting off, I’m offering projects at $0.22 per word.

Areas of expertise:
HVAC
Remodeling
General Contractors
Real Estate (required close communication with the client)
Chiropractic
Dental

Topics I do not offer:
Adult
Gambling
Pharma/CBD/Marijuana
Essential Oils

Recent Client Sites
https://www.marinesserviceco.com/
https://boxconstructioncorp.com (230% Organic Traffic Improvement)
https://www.echofineproperties.com/ (community pages)
Terms: Payment Up Front. Refund if not satisfied.

Ps. Refunds Will Be Paired with publishing of rejected content on a high ranking website so that any other use of it will be seen by Google as plagiarism.

12/05/2023

https://davekeys.com/photography.php

25/04/2023

Local Business Websites: https://davekeys.com/web-design.php

25/04/2023

HTML vs. Wordpress
I've found that both have advantages and both have limitations. If you really want very precise placement of elements and graphics with a fast webpage experience, you can't beat HTML. Wordpress runs everything through PHP and it takes time. Wordpress also tends to be structured in blocks and columns and trying to get too granular can present challenges. On the other hand, Wordpress has great site structure organization but you can achieve this with HTML as well. It's just a lot more manual. I built the same core design on two websites recently. My primary website, https://davekeys.com is built in HTML right now (though I will add Wordpress as a subdomain for its organizational and publishing capabilities) and then the same design idea in Wordpress at http://gillespiekiddandcoia.com/ Does one seem better than the other to you? "

Menifee Web Design and Digital Marketing - Custom websites for your Menifee business

15/04/2023

3 Rules For Local Business Websites You Should Never Break https://davekeys.com/menifee-murrieta-temecula-web-design.php

28/01/2023

Often, with the Lumix S5, there are decent photos hidden in your video clips, especially if the right moment really counts.

26/01/2023

Unlock Your Business's Potential with Menifee Digital Marketing - Dave Keys Media

Are you a house painting business in Temecula, Murrieta, Menifee, or Riverside County? Are you missing out on potential customers searching for your services online? In this video, Dave Keys Media, a sole proprietor digital marketing and SEO service, shows you how to tap into the thousands of monthly searches in your local area and grow your business. Don't miss out on this opportunity to take your business to the next level with Menifee Digital Marketing.