LaStar Brown at Effectv

10/21/2024

PSA:
This is my last week as an Advertising Account Executive for the Fresno Market. I have accepted an offer to join the San Francisco Bay Area Market. I will miss the Central Valley dearly, but these coins should help me get over that. 6 figure Emma is my new name. jkjkjk

I'm making some deals before I leave office this week so shout me a holler .
Oh and I'm still trading to freedom. duh.

09/07/2022

How TV advertising strengthens brands during economic downturn

Advertising in a recession can feel reckless, but keeping TV ads "on-air" during times of economic uncertainty can actually serve you better in the long run.

08/24/2022

NBCUniversal says that 30% to 40% of TV ad campaign’s impressions should come from over-the-top streaming in order to optimize results, based on its recent test with advertisers using data from iSpot.tv.

About 40% of upfront deals employ non-traditional guarantees, NBCU’s Laura Molen says

08/24/2022

NBC and Peacock to Become Exclusive Home of ‘Big Ten Saturday Night’ Football Package Beginning in 2023

NBCUniversal and the Big Ten Conference announced an agreement for NBC and Peacock to become the exclusive home of Big Ten Saturday Night football, beginning in 2023.

08/24/2022

The Game of Thrones universe returned on August 21 with the premiere of HBO’s House of the Dragon. To help fans get ready, Xfinity launched a curated destination featuring exclusive content, free GoT episodes, cast interviews, and more. Customers can access the destination by saying “Dragons are Coming” into their voice remote.

Xfinity has launched a House of the Dragon destination on X1 and Flex featuring exclusive content, free episodes from Game of Thrones, interviews with the cast, and more.

08/24/2022

"We’re thrilled to celebrate Black Business Month by sharing milestones from the Comcast RISE initiative and stories of some of the incredible Black entrepreneurs that we have had the wonderful fortune to partner with this year. - Teresa Ward-Maupin, SVP, Digital and Customer Experience, Comcast Business

In late 2020 we launched Comcast RISE to invest in the success of critical businesses by providing support and the resources necessary not just to survive, but thrive.

08/24/2022

The MasterClass app, which offers instructive videos on topics ranging from gymnastics fundamentals to developing an original TV series, is now available across its Xfinity entertainment platforms, including Xfinity X1 and Xfinity Flex.

Will give Comcast customers access to more than 150 elite instructors like Serena Williams, Simone Biles and Neil deGrasse Tyson

08/17/2022

Comcast RISE Celebrates Black-Owned Businesses and Black Entrepreneurs During Black Business Month

In late 2020 we launched Comcast RISE to invest in the success of critical businesses by providing support and the resources necessary not just to survive, but thrive.

08/17/2022

“Community service and giving back have been core to Comcast’s culture since our founding and we are thrilled to play a part in celebrating Team USA athletes who support and care for their communities in such meaningful ways,” - Matt Lederer, vice president of brand partnerships & amplification at Comcast

COLORADO SPRINGS, Colo. – As part of its ongoing partnership with Team USA through 2028, Comcast has committed its support to the Team USA Service & Hope Award, the U.S. Olympic & Paralympic Committee announced today. The Team USA Service & Hope Award recognizes Olympic and Paralympic athletes on ...

08/17/2022

Apologies Matter: What Lizzo and Beyoncé Can Teach Marketers

Both award-winning artists provide valuable lessons in taking quick action and rebuilding trust.

08/17/2022

New Pew study details social media usage of teens.

Just 22% use Twitter “almost constantly,” while that number drops to 5% for Tumblr.