Minerva & Associates

Minerva & Associates Minerva & Associates is NOT your ordinary consultant. We provide our clients with strategic mainstream communication tactics.

Correlating techniques between in-house consultation, SEO, and social marketing.

SEO Tips & Tricks #83 Forget that Google and other search engines exist when you’re writing. Instead, create content th...
04/27/2021

SEO Tips & Tricks #83 Forget that Google and other search engines exist when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting. Repost:

SEO Tips & Tricks #88 Showcase your credibility by including original research and citing other sources of research, an...
04/27/2021

SEO Tips & Tricks #88 Showcase your credibility by including original research and citing other sources of research, and include a bio to show readers why you're an expert. If your blog articles and videos are awesome, then your audience will take notice, as well as others in your industry. This will help you with your external link building strategy. Repost:

Minerva was Zeus’s favorite, who called her ‘Athene Bright-Eyes’. #
04/26/2021

Minerva was Zeus’s favorite, who called her ‘Athene Bright-Eyes’.
#

SEO Tips & Tricks #213 Get Dedicated Hosting. While having a privately hosted domain won’t affect your search rankings,...
04/26/2021

SEO Tips & Tricks #213 Get Dedicated Hosting. While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals. Repost:

SEO Tips & Tricks #77 Copyblogger is my #1 go-to site when it comes to putting readers first. No wonder Brian Clark is...
04/26/2021

SEO Tips & Tricks #77 Copyblogger is my #1 go-to site when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company. Repost:

SEO Tips & Tricks #82 Provide more value on a topic that is covered and bring your unique perspective to it. Create for...
04/25/2021

SEO Tips & Tricks #82 Provide more value on a topic that is covered and bring your unique perspective to it. Create for the searcher, not search engines. Include colors and visuals to deliver an engaging (but not overly distracting) user experience. Repost:

SEO Tips & Tricks #219 Invest in Visual Search. Retailers and e-commerce brands should integrate visual search into the...
04/25/2021

SEO Tips & Tricks #219 Invest in Visual Search. Retailers and e-commerce brands should integrate visual search into their marketing strategy. Following Pinterest’s lead, Amazon, Snapchat, and Bing have added visual search to their platforms, so it’s worth the investment. Repost:

Google makes up 90% of all search engine traffic, therefore any business that serves communities in a specific location ...
04/25/2021

Google makes up 90% of all search engine traffic, therefore any business that serves communities in a specific location needs local SEO and an optimized Goggle My Business listing, provided for free by Google.

SEO Tips & Tricks #71 Search spiders are just scripts — they don’t buy products, they don’t engage with you on social m...
04/24/2021

SEO Tips & Tricks #71 Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. Repost:

SEO Tips & Tricks #76 You can also set it up to alert you to whether keywords are missing from page titles and meta des...
04/24/2021

SEO Tips & Tricks #76 You can also set it up to alert you to whether keywords are missing from page titles and meta descriptions and even get suggests for which keywords to use. However, despite all of the on-page optimization, the most important element every SEO professional needs to focus on is delivering high value, informative content. Repost:

SEO Tips & Tricks #225 Use Structured Data. Getting to the first page of the SERPs isn’t what it used to be. But that’s...
04/23/2021

SEO Tips & Tricks #225 Use Structured Data. Getting to the first page of the SERPs isn’t what it used to be. But that’s not a bad thing. Between the Knowledge Graph, featured snippet, top stories and video carousel, there are a lot of ways to tell Google you’ve got valuable information that searchers want. So use structured data to improve your odds. Repost:

SEO Tips & Tricks #65 Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to man...
04/23/2021

SEO Tips & Tricks #65 Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines. That’s the wrong approach. Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Repost:

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