05/01/2021
A diversified marketing strategy is important. Along side any “earned media” you are implementing you should also be leveraging “owned media”. Owned media are outlets like a website that you own and curate the content on entirely. Earned media is an outlet you don’t own and must earn exposure and interest. Instagram could disappear tomorrow but as long as you maintain your website it won’t just disappear one day. If you haven’t put some serious time into a blog yet I suggest adding that to your short term goals. 💻