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28Lions

Bridging brand and operations so CEOs can lead with clarity and freedom. 28Lions Consulting helps service-based CEOs scale with clarity, structure, and freedom.
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We bridge the gap between brand and operations, so your message, offers, and team move in sync. Through our proprietary frameworks: The Leadership Suite™ and The Dual Lens Growth System™. We align how your business runs on the inside with how it shows up on the outside. Our work goes beyond brand strategy. We bring vision and action together. We help CEOs change their vision into plans. We turn th

eir values into systems. We make their leadership create scalable impact. We believe structure fuels freedom, vision needs rhythm, and purpose should guide every decision. When your brand and operations align, you stop just running your business. Instead, you start leading it. Ready to align your business from the inside out? Learn more at www.28lions.com

01/30/2025

Your team aren't a bunch of employees and contractors—they’re the face of your brand.

That means if they’re not trained, treated, and aligned with your business, they could be costing you money, reputation, and growth.

You know this.

If you know this, then you'd also know they should:
✅ Bring in repeat & new business
✅ Strengthen your brand’s image
✅ Free you from micromanaging

But here’s the reality—one bad apple can ruin everything. 🍏❌

Maybe you hired a bad apple.

So ask yourself about WHERE you're at now:
👉 Does your team KNOW your business inside & out?
👉 Are they being paid, supported, and trained well?
👉 Are they in sync with your brand’s mission & values?

Training your team isn’t just good management—it’s part of your business' brand strategy.

If you want a team that represents your brand the right way, let’s chat. 💬

DM us to discover our Signature Stance Model and get your team in total alignment.

01/13/2025

Are you tired of your business being messy, vague, and blah? 😩

We get it, you’re exhausted from all the pivoting, changing, and slap-stick marketing going on.

It’s a drain of your time, money, and energy - So where’s the growth?

All you want is for your business to have –
- Order
- A clear vision
- Differentiation

But you have no clue how to get you those things.

So, you buy into one strategy, then another, then try to implement a plan, and another… Later, getting frustrated, because you just can’t get it all figured out.

Every time you think you have the answer, you end up second-guessing yourself.

And if you’ve made some bad decisions along the way, you find yourself STUCK in a rut, dreading to face the mess.

So, you become bombarded on social media by more strategies, plans, and groups, encouraging you to move and act on what they offer.

But you find out later they don’t fully / 100% solve your problem of a messy, vague, and blah business.

It’s all in pieces.

That’s why we believe you can still get order, a focused vision, and market differentiation by choosing to become:

1️⃣ CLEAR: Deciding to never give up on who you are and what you stand for.

2️⃣ UNIFIED: Deciding if you and your team members will work together.

3️⃣ UNSHAKEABLE: Deciding if you will stick to your plan and carry it out.

It’s one thing to get a strategy and a plan, but if you don’t act on these commitments, you won’t carry them out.

Decide to move forward. Your goal should be about your business leading the way, not following another.

Our model gives you order + focused vision + differentiation AND implementation plan with accountability.

Even if you’re not ready for us to do it for you, we’re giving you a framework here in these slides you can act on right away to move you in a better direction.

DM us when you're ready.
And follow us for deep insights into strategy + business + branding.

01/02/2025

Rebranding is more than just a fresh logo or a catchy new tagline—it’s a full-scale transformation of how your business is perceived in the market. 🤩

Without a clear, strategic approach, a rebrand can easily go off-course, costing you time, money, and customer trust.

That’s why you need a comprehensive checklist—to guide you through the process and help you avoid the common pitfalls of rebranding.

Here’s why this checklist is essential:

1️⃣ Keeps Your Goals Front and Center
Rebranding isn’t about looking trendy; it’s about achieving specific business goals.

A checklist helps you focus on the “why” behind the rebrand—whether it’s entering a new market, attracting a different audience, or repositioning your business for growth.

2️⃣ Avoids Overwhelm
Rebranding has a lot of moving parts: strategy, design, messaging, internal alignment, and launch ex*****on.

Without a structured guide, it’s easy to feel overwhelmed or miss critical steps. A checklist ensures nothing falls through the cracks.

3️⃣ Builds Confidence in Your Plan
Stakeholders, employees, and even customers need to understand and support your rebrand.

A clear roadmap gives you the confidence to explain your decisions, gain buy-in, and execute with precision.

4️⃣ Saves Time and Money
Every misstep or overlooked detail in a rebrand costs resources. From overlooked trademarks to inconsistent rollout, these mistakes add up.

A checklist minimizes risks, keeping your rebrand on time and within budget.

5️⃣ Ensures Long-Term Success

The real work begins after the launch. Monitoring reactions, measuring KPIs, and making necessary adjustments are essential for sustained success.

A checklist doesn’t just guide you through the launch; it ensures your rebrand delivers lasting impact.

Rebranding is a big investment. You owe it to your business to get it right the first time.

💬 Need expert help to guide you through your rebrand? DM us to learn how we can make your vision a roaring success! 🥳🦁

12/17/2024

How are you leading your prospects towards buying your offers?

Yes, you can be doing all these marketing things, but you’re –
- Not making the sales you want
- Clients aren’t coming back for more
- People don’t fully understand what it is you do even though you told them.
- Wondering why other brands are killing it and not yours yet.

If you got a standout business, you’d be –
- Clear and confident in your sales
- Energized and engaged with your customers
- Writing, talking, and making decisions faster.

You’d have more time to be acting and doing the things to exponentially move your business. This is a matter of growing it and not holding yourself back.

Strategic brand planning does all this.

It’s more than the visuals, it’s getting clear on the INTERNAL parts of what makes up your business – that will free you up to grow exponentially.

Are you ready to make your business matter?

Follow us for business and branding insights.

12/10/2024

[For small businesses teams] A vision is reached when a team is unified in carrying out their mission.

It’s simple to say.
But it’s not so simple to carry out.

If you’re already struggling with getting your team together and act like a unit, then you have another problem going on – it’s a dysfunctional root issue.

Symptoms would be –
- Each member acts like they’re in a silo.
- They bicker and complain like children.
- They only do their minimal amount of work each day.
- Some are proactive, when others are reactive.
- Some put up barriers of excuses or reasons why they did not follow through.
- Sometimes, they blame the client.

This is a small list, but if there are any that resonate with you, and this dynamic has been going on for quite some time, then you won’t be meeting those goals.

Unless, you do something about it.

So, what do you do?
These slides give the steps on what you do to create a strategy, but there’s another part you need to act on:

A Performance Review with Each Team Member

There, you’ll be able to confront why there’s an issue to begin with.

Are you ready to unify your team and grow like you’ve been wanting?

DM us to set up a call and follow us for more business and branding insights.

12/06/2024

These are some of the symptoms of dysfunctional team dynamics:
- Communication breakdowns
- Missed sales opportunities
- Missed deadlines
- Poor performance
- System issues
- Process issues
- Customer complaints

If you have some of these issues happening, it’s because you’re attracting ALL kinds of people into your team without seeing / reading / aligning up with –
1. Your Company Mission
2. Your Values
on your website, OR on your hiring process documentation.

And who ends up suffering later in time?

Your new hires, other team members, you, and ultimately your clients.

Ultimately, your business takes a hit by not reaching its goals.

_______________________________________
So, how do you solve this issue?

By doing a deep dive into your –
1. Brand Mission
2. Brand Values

Remember, your clients think of your business as a brand (meaning, it’s a reputation forming in their mind). But you think of it as a business (operationally).

Your business is creating a reputation by creating an experience.

This experience STARTS in the–
BRAND’S CORE.

The brand core is the most important part of building your business. It’s the foundation on which to set you and team on solid ground mainly to act, talk, and carry out a UNIFIED experience to your clients.

Nailing down your mission is by choosing to commit to making your vision a reality.
Is your team on board with making that vision happen?

And your values are based on the behavior you and your team make.
Does your team know how to act toward each other and with your clients?
What are things you value most that make up what your business is all about?

These are some of the questions we ask when going through the Brand Core.

Reach out to us if you’d like more information about our Brand Core package.

And follow us for more on business and branding insights.

12/02/2024

The problem❗️isn’t that you’re not a good writer, it’s that you can’t articulate your thoughts going on in your brain and you end up geting stuck.

This could be because you don’t fully know your–
- Main offer
- Difference
- Who your Ideal Client really is
- Market / Industry because you can’t nail down your main offer or your Ideal Client

Or, it’s perfectionism and that’s another topic for another day.

So, you rethink EVERYTHING. 😵‍💫

And that can be very frustrating.

Then, you’re doing nothing… and your business has lost VISIBILITY.

Some of you then might decide to:
→ Hire a marketer to write for you.

The problem with this decision is that the marketer doesn’t fully know your business either.
And so, they hopefully make their best guess.
But their guessing doesn’t produce the results you’re hoping for.

Think about it–
How can they write about your business if you can’t articulate it for yourself?

Even if you’re getting visibility, that visibility will only get you so far. It may not be wasted time and money, but you know… it could be better.

There are two ways to solve this problem:
#1 Get the clarity needed to develop your brand
#2 Practice, practice, and practice writing anyway (even if you hired someone else.)

To that, we encourage you to write and post, even when it’s ALL not clear.

You could post about–
- What you value most
- Success stories with your clients
- What result you gave your client
- How you helped your client get from point A to point B
- What part of your business you LOVE the most

We hope that you can USE a mixture of these techniques in helping you with your practice writing.

Please DM us for getting the help needed in building your business.

11/22/2024

Our business memo 🗒🖊… because ‘difference’ is everything in business.

For 4 years, we've honed a proven process that brings clarity and confidence to the small to medium-sized businesses we support. 🫶🥰

This process empowers them to captivate and connect with their consumers, ensuring they’re not just seen, but remembered and chosen—paving the way for stronger business success.

Our services are tailored for service-based businesses, including accounting firms, coaches, the pet industry, real estate agents, fitness professionals, and many more.

While others in the industry might approach it differently, this method has consistently delivered results for our clients.

The outcome?

A business that’s both effective and easy to manage, boosting team confidence and culture.

When combined with the business owner’s commitment, it leads to tangible growth, profit, and the ability to track real results.

Apart from our top 9 on the carousel:
– We always start with a video call to get to know the business and owner. Collaboration is key for this process.
– Have a contract to cover dates, people involved, agreed costs, statement of work to be done, and date/signature of both parties.
– A guide at the end with all the elements of what has been created, this makes it easy to use in the business for years to come.

Nurture your business by creating captivating moments that resonate with your audience, giving them a compelling reason to choose you over the competition.

Follow us to become 'top choice' in your market.

11/20/2024

Not sure what happened this year?
You blinked and it’s near Thanksgiving time. People are starting to panic why they didn’t meet their yearly goals.

Is this you too?

Rather than spinning your wheels wondering WHAT WENT WRONG, these reasons might help you identify quickly and then, give you insight as to what to do to get you back on track.

We spent over 20 years in business, working with teams, leading them, and now, we are sharing our insight with you.

The root goes deep, but when you are able to find it – pull it out and BURN IT!

Then, let’s get to work – with setting your business up on a solid foundation that when acted on will keep you and your team FIXATED on reaching the goal together.

Are you ready to do this?

Follow us to make your business ‘top choice’ in the market.

11/18/2024

If the answer is yes, then it can either be a marketing problem or a branding problem.

Let us explain further -
👉 A MARKETING problem would be that you aren't marketing through social, advertising, or public relations to showcase what you actually do and how you solve your audiences issue.

They want to know that you understand their issue, and they want to know how you solve their issue.

👉 A BRANDING problem would be that you aren't positioned (differentiate) in a strong way that can help your audience know immediately that your offer/solution is the best fit for them.

A strong positioning immediately informs the public of what you do, how you do it, and what the result will look like.

If you need further help in either, send us a DM with "Help".

Address

Miami, FL
33172

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	2pm - 5pm

Website

http://28Lions.com/

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