Gossett Marketing

02/12/2024

Action packed weekend in the keys - Spent Saturday morning picking up trash at Indian Key Historic State Park. Off the coast; reached by boat. Fascinating history. Sunday morning Yoga on the beach followed by some great games of pickleball! And always, at least one great sunset!

01/09/2023

Are you tracking your close rates?

04/28/2020

If you want to keep your business going post-pandemic, here are six tips to retain your customer base amid the outbreak.

The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners…

04/27/2020

If the event you planned to go to gets canceled, take some time and quantify how much you have back in the budget and maybe use that to try a few new routes to market.

Whether because of the coronavirus or something else, how do you pivot quickly when an event is canceled?

04/23/2020

With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and working remotely, buying patterns have been drastically altered. How will marketing strategies evolve in these uncertain times and going forward?

Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

04/21/2020

There are a lot of opportunities for reaching customers, but you’ll only accrue email opens and conversions if you use a multi-faceted strategy.

Proven strategies to get your ecommerce brand on track.

04/20/2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy.

Brands should consider how to create meaningful connections with audiences within the context of this new reality while maintaining the integrity of their business.

04/17/2020

Digital marketing can feel jarring right now — but a new playbook is emerging.

04/16/2020

With social media, you are your own publicist. If your posts are met with silence, here's what you're missing, and what to do instead.

04/15/2020

How can you continue to connect and stay relevant with your prospects, clients, referral sources, and other contacts as you spend more time at home working from your dining room table?

Here are ideas about how to still be you, in a new way.

04/14/2020

Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?

Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? The answer may be less simple.

04/13/2020

Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.

Email’s a huge time saver — but it can also suck hours of precious time if you’re not careful. Here are five email marketing trends that can help.