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Slata Marketing

Creating Customer Journeys for Financial Services. Attract and Retain your ideal clients, every day.

08/19/2025

This weekend, I’ll be judging at the SPARC South Florida Regional Finals.

South Florida’s biggest startup showdown, where the best of the best will pitch live for up to $1,000,000 in investment, and one founder will walk away with a ticket to the Startup World Cup Global Finals.

Join us Saturday, August 23rd to be in the room with the region’s top founders, investors, and leaders shaping the future of our ecosystem. 🚀

🎟 Seats are limited, and only registered guests can attend. Reserve your spot today!: https://lu.ma/z4o9q9pp

05/29/2025

Career Day at my son’s school 👩‍🏫🍪
Had a blast presenting to students from 4th to 8th grade — from blind cookie tastings to brand vs. no-brand debates (yes, Lululemon made an appearance 😄).
Their questions were sharp, funny, and totally different by age group — and it was great to see how they each see the world of branding and marketing.
Grateful for the invite and the energy in the room! 💬✨

05/14/2025

Great panel at Americas on growth + cost reduction in digital transactions — and yes, we may have started on the wrong side of the stage 😅

Loved sharing insights (and laughs) with:
🔹 Leighton Webb – PayNearMe
🔹 Michael Petersen – FanDuel
🔹 John Parsons – Trustly
🔹 Joseph Watkins – Worldpay

We covered everything from frictionless UX to the future of payments. Let’s keep the conversation going. 💬

04/24/2025

Crypto Beyond Trading: Building with Purpose.

Grateful to have joined the Startup Venezuela Summit – Miami Edition for a conversation that went beyond the buzzwords.

Alongside Guillermo Fernandez (Blockpliance) and Salvador Gala (Escape Velocity), we unpacked what it really takes to build meaningful ventures in crypto. Not just tokens and trends, but businesses rooted in building long-term value.

We talked about:
- The real opportunities in blockchain.
- How Salvador thinks that the opportunity comes decentralized infrastructures.
- The success case that was Guillermo's business.
- And why clarity, not hype, should guide both founders and investors.

There’s still so much noise in the space. But when you peel that back, you find people committed to solving real problems. That’s the energy I love being around.
Thank you to the Startup Venezuela community for creating space for these kinds of honest, high-impact conversations.

04/17/2025

Whether you’re launching your first startup or scaling your business, these 3 marketing tips will help you connect with your audience and grow with purpose:
1. Know your audience
2. Build a community before you sell
3. Experiment and adapt

What’s your biggest marketing challenge right now? Let’s chat in the comments! 👇

04/09/2025

Balancing life as a mom and a founder isn’t always easy, but it’s always worth it!

Here are 3 tips that help me navigate the beautiful chaos of being a mompreneur:
1. Time Blocking: Prioritize your hours and stick to a schedule.
2. Ask for Help: You don’t have to do it all alone. Lean on your support system.
3. Be Present: Give your full attention to what matters most in the moment.

Moms, entrepreneurs, or both, what’s your biggest challenge in juggling it all? Let’s share and support each other in the comments! 👇

04/08/2025

Stablecoins aren’t just a buzzword. They’re shaping the infrastructure of the financial systems we’re building.

This Thursday at Miami Fintech Club, we’re bringing together voices who are in the trenches of this evolution. Andy Werner, Director of Stablecoins Business Development, and Bohdan Opryshko, COO at Everstake, will join us for an honest conversation about where things are headed and why it matters.

If you’re curious about the future of money, or building in the space, this is one of those rooms you want to be in.

6PM, April 10, The Lab Miami

Spots are limited: https://lu.ma/umyjd1iy

04/07/2025

Last week at The Founders House dinner with Miami Fintech Club, I experienced my favorite type of event.

The dinner between VCs and founders wasn’t just a networking event, it was a reminder I truly prefer real conversations 😝 That behind every pitch deck is a person. A vision. A story worth hearing.

Grateful for spaces that bring founders and investors together to connect, not just transact.

04/04/2025

Branding in financial services isn’t just a nice-to-have, it’s a must!
In the financial world trust isn’t given, it’s built. A strong, strategic brand isn’t just about aesthetics; it’s the foundation for credibility, long-term relationships and sustained success. The right branding instills confidence, setting businesses apart in a competitive landscape.

🔖 What do you think? How has branding helped you build trust in your industry? Let’s chat in the comments!

03/12/2025

Entrepreneurship is full of wins—but let’s be honest, the biggest lessons come from failures. In this video, I’m sharing 3 mistakes I made as a founder and what I learned from them.

The key isn’t avoiding mistakes—it’s learning fast and moving forward. What’s one lesson you’ve learned from failure?

03/06/2025

Yesterday, I had the incredible opportunity to lead a training session for financial advisors across Latin America, sharing insights on the LatAm Wealth Management landscape, sales techniques and client engagement.

In a market where trust and relationships are everything, financial advisors need more than just expertise—they need a strong, authentic presence that connects with their audience.

It’s always inspiring to see professionals eager to adapt, grow, and create meaningful connections with their clients.

A huge thank you to everyone who participated! Looking forward to seeing how these strategies help elevate financial advisors across the region. 🚀

02/25/2025

The best launches don’t start with sales—they start with connection.

You don’t need a giant audience to make an impact. What truly matters is creating authentic relationships with the people who believe in what you’re building.

Start by sharing your story, offering value, and focusing on the connections that matter. Your community will grow with you and support your journey.

What’s one thing you can do today to connect with your audience? Let me know in the comments! 👇

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http://www.slata.co/

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