Marketing Queen Consulting

Marketing Queen Consulting Offering Marketing & Business Help to Small Businesses, primarily in the Wedding Industry.

Since 2012, we’ve been building polished brands, effective marketing strategies, and stylish websites for event planners, photographers, PR firms, interior designers, and lifestyle brands galore. Crystal Dove, Marketing Queen, expands social media presence and your brand image to increase the bottom line!

Let's talk website design for a second... A clean, perfectly polished website makes a powerful first (and second, and th...
03/30/2022

Let's talk website design for a second... A clean, perfectly polished website makes a powerful first (and second, and third, etc.) impression. ✨

In today’s world, every business – including yours – needs a site that looks great and appeals to humans (your clients) and robots (search engines).

We do all of that and make sure your site is fully branded down to the last pixel, so there’s no mistaking who you are and why your clients want you!



{Image Descriptions: There are 2 images. The first one is a mock layout of a website on a notebook. The second image is a woman in a coral dress placing colorful pieces of paper on a desk to create a mock layout of the web design process.}

When a follower or visitor lands on our Instagram profile, one of the main goals should be to get them to click on the l...
03/28/2022

When a follower or visitor lands on our Instagram profile, one of the main goals should be to get them to click on the little link in your bio, right? Right!

In my latest blog post I am teaching you how to build your OWN welcome page on your OWN website so you can take advantage of every click through from social media. Check it out at the link below!

https://marketing-queen.com/2022/03/what-is-an-instagram-welcome-page/



{Image Description: A close up photo of a smart phone being held with a landing page of the Marketing Queen website on the screen. There is a title overlay that reads "Build your own instagram welcome page".}

If you've been here even a little bit, you know how important accessibility is to me. It's become a key part of my brand...
03/25/2022

If you've been here even a little bit, you know how important accessibility is to me. It's become a key part of my brand and how I serve my clients, as well.

I am committed to ensuring digital accessibility for people with disabilities for my own website and for our clients. I am continually improving the user experience for everyone, and applying the relevant accessibility standards.

I encourage you to take some time to learn about how accessibility standards apply to your business, if you haven't already. It's so important!

Feel free to send me a DM or a message if you have any questions about it!



{Image Description: A coral - colored clipboard with wooden blocks that spell out LOVE are scattered on a table, along with a flyer that reads Inclusive Design for a Digital World. A blue pen is laying on top of the flyer.}

Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is te...
03/21/2022

Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is technically referred to as collateral. It’s almost impossible to market an established brand without collateral!

Collateral must have a purpose and be created intentionally. 👍

In my most recent blog post I shared some examples of branding collateral, marketing collateral, and the many uses they have for building your business.

You can read the whole post at the link below!
https://marketing-queen.com/2022/03/what-is-collateral/



{Image Description: Light blue rectangle with title text that reads Using Collateral For Your Brand overlaid on an image of someone holding photographs.}

Creating a mood board for a website or photoshoot is a really fun part of my job as a website designer! ✨ It's so great ...
03/17/2022

Creating a mood board for a website or photoshoot is a really fun part of my job as a website designer! ✨ It's so great to see it all come together, from just a figment of my client's imagination to a beautiful end result!

I'm curious, do you make physical or digital mood boards for creative projects?



{Image Description: Caucasian woman with brown hair wearing a green shirt smiles at the camera. She is sitting at a desk holding photographs.}

What's the difference between branding collateral and marketing collateral? Do you ever wonder what kind of collateral y...
03/15/2022

What's the difference between branding collateral and marketing collateral? Do you ever wonder what kind of collateral you really need to invest in for your brand? 🤓

In my latest blog post I broke down the purposes and uses for collateral. When you are putting out high-quality collateral, your business can be seen as a thought leader or as the authority on a specific area of expertise.

I hope you will click the link and give it a read!
https://marketing-queen.com/2022/03/what-is-collateral/



{Image Description: A pink flowering plant in a cream colored pot sits on a desk next to a white and silver keyboard. There is a white computer mouse and a blue colored pencil on top of the keyboard. Title reads what is collateral?}

When you sit down to make a social media post or write a blog, do you agonize over what to write or which photo to use? ...
03/11/2022

When you sit down to make a social media post or write a blog, do you agonize over what to write or which photo to use? 😅

Well, I have a tip for you: planning content in advance, and using content pillars as a guide, can save you so much time! ⏳

Do you "batch" your content, or plan posts in advance?



{Image Description: A silver laptop and stack of a pink notebook and clipboard on a white desk under an open notebook. Notebook pages read Content and Copy.}

Hey there & happy Friday ✨😉 I hope you have a great weekend! {Image Description: A caucasian female with dark brown hair...
03/04/2022

Hey there & happy Friday ✨😉 I hope you have a great weekend!

{Image Description: A caucasian female with dark brown hair smiling at the camera, wearing a sage green shirt and white jeans sitting at a white desk with a white laptop. Plants and other decor surround her.}

A website must be converting its visitors or it is not doing its job. There can be multiple points of conversion on a we...
02/28/2022

A website must be converting its visitors or it is not doing its job. There can be multiple points of conversion on a website, or actions that visitors can take. Conversions are key, because they mean that your customers are taking action with your brand.

Read the whole blog to learn about 8 types of website conversions here:
https://marketing-queen.com/2022/02/website-conversions-what-are-they-and-why-are-they-important/

{Image Description: A laptop sitting on a light wooden desk with a coffee cup nearby, an ipad and pencils in a bamboo cup. Teal header on image with title reads: What is a website conversion?}

Do you listen to music while you work? podcasts? audio books? 🎧 Sometimes it makes it easier to get in a groove and get ...
02/25/2022

Do you listen to music while you work? podcasts? audio books? 🎧

Sometimes it makes it easier to get in a groove and get the creative juices flowing with some tunes/sound on in the background.

{Image Description: A pair of pink earbud style headphones on a light blue wooden table.}

Website conversion is a term used a lot in marketing and “web world” to determine how successful your website is at insp...
02/21/2022

Website conversion is a term used a lot in marketing and “web world” to determine how successful your website is at inspiring the people who land on it to take action.

We need to know why people are visiting our site, what they’re looking for and how they want to engage with it to maintain a great conversion rate.

A website that is converting is taking visitors on an interactive journey, one that intrigues them, and provides clear direction and opportunities to engage.

Read the whole post here ...
https://marketing-queen.com/2022/02/website-conversions-what-are-they-and-why-are-they-important/

Let's share the love a little bit today! ✨Tag your friends who fill in the blanks here in the comments.
02/17/2022

Let's share the love a little bit today! ✨Tag your friends who fill in the blanks here in the comments.

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