RAW Marketing

RAW Marketing Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from RAW Marketing, Marketing Agency, 1050 East 17th Street, Miami, FL.

08/28/2026

There are two types of schools: guessing schools and tracking schools.

Picture a board meeting. The board asks, "How'd our marketing go last month? How much did we spend, how much did we generate?"

The guessing school says: "We think it's working… but we're not really sure what we actually generated."

The tracking school says: "We spent $5,000. We generated 80 interested families. 30 of them booked tours. 15 of those enrolled. And with our per-pupil funding, that's real revenue we can point to."

Same question. Two completely different answers.

The tracking school knows exactly what's working, where every dollar goes, and where to double down - flyers, ads, open houses, whatever it is. The guessing school is just running in circles, spending money, and wondering why they're still under-enrolled.

So the real question is: which side do you want to be on? 👇

Follow for more on filling your seats with a system, not a guess.

08/27/2026

"Whatever you guys are doing... it works."

That's not us talking. That's one of our school partners.

When they came to us, the goal was simple: visibility and getting families through the doors. That was the whole thing.

Fast forward - they're now over-enrolled by 15 students. He told us he could get zero more students from our marketing and it'd still be a 20x return on investment.

Those extra enrollments? Nearly $250,000 in funding.

This is what happens when marketing stops being a cost and starts being a growth engine.

Visibility → enrollments → funding. That's the whole game.

If you're a school leader watching seats sit empty while enrollment season slips away, let's talk. Link in bio. 👇

08/24/2026

Parents decide if your school is right for their child before they ever call you.

They’re not starting with a phone call or a tour. They’re starting with your Instagram, your Facebook reviews, and your last five posts.

So here’s the question: what impression is your page making right now?

If a parent lands on your profile and your most recent post is from four months ago, that silence says something. It says your school might not be active. It might not be organized. It might not really care. And just like that, you’ve made enrollment harder before you ever spoke to that family.

Here’s the good news - you don’t need to post ten times a day, and you don’t need a full marketing team. You need consistency. And consistency comes from choosing 3-4 content pillars your team can return to again and again.

For example, one pillar could be a Principal Highlight 🎯 - your principal shares recent test scores and celebrates school wins on camera. Simple, repeatable, and it builds trust with every post.

When your plan is this simple, your team actually sticks to it all year long. And when parents find your page, they find a school that shows up.

08/18/2026

This is the exact enrollment system we run for our private and charter school partners.

It starts by generating interest from families within a 1–15-mile radius using a simple 5-question form: parent name, email, phone, student name, and grade level. If you're not pulling 20–50 interested families a month, that's your first problem - not your tours, not your marketing, that.

Then speed takes over. Somebody needs to be calling within 10 minutes of that form hitting. If they don't answer, we're following up by email and text, then calling the next day, and the day after that - 10 to 12 touch points in 4 to 5 days.

The goal of every one of those touch points is one thing: get that family inside your building. Because the moment a parent walks your halls and sees your teachers, the odds of them enrolling go way up. Virtual or hybrid school? A live video tour does the same job.

Here's where most schools leak seats. Only 50–70% of families who book a tour actually show up. If nobody is rescheduling the other 30–50%, you just paid to generate a family and then walked away from them. Same thing with families who get offered a seat and don't accept it - somebody has to follow up.

Every phase lives in a CRM, so we always know exactly where each family sits: interest, tour booked, tour shown, applied, offered, accepted, registered, enrolled. Interest → tour → application → registration → enrollment → funding.

Schools don't miss enrollment targets because families aren't interested. They miss them because nobody is tracking where the interested families went.

Follow for more enrollment systems that actually fill seats!

08/12/2026

Fully enrolled schools aren't doing 100 things right. They're doing 5.

And they don't treat them like tactics to try. They treat them like commitments they refuse to break.

That's the whole difference between a school that fills up some years and a school that stays full every year.

The 5 Commitments:

1️⃣ Find Us - Be impossible to overlook. A great school no family can find will never fill a seat.

2️⃣ Own It - Enrollment isn't the front desk's job. It's the leader's job. When you own the number, the whole school takes it seriously.

3️⃣ Respond First - Families are looking at other schools at the same time. The school that responds first almost always wins.

4️⃣ Zero Strangers - Every family known by name. Families don't enroll in a building. They enroll where their child will be seen.

5️⃣ Anchor Belonging - Belonging is what turns this year's families into next year's enrollment (and your future waitlist).

So be honest with yourself: which of these 5 is your school not committed to yet?

Whatever it is - that's where your enrollment is leaking. 📉

Make all five, and you don't just fill your school once. You build a school that keeps filling itself.

Over 115 families joined a virtual parent information session we hosted for PTAA this past Monday.Two weeks earlier, we ...
07/31/2026

Over 115 families joined a virtual parent information session we hosted for PTAA this past Monday.

Two weeks earlier, we ran the same session and had over 90.

Some of those families have already enrolled. We’re still collecting the exact numbers.

But getting a hundred-plus interested families onto one call, hearing directly from the school about why it’s the right fit - that moves enrollment in a way a flyer never will.

Here’s how it actually happened, because none of it was luck:

We’ve been promoting the PTAA network for months. Not a two-week push - a sustained campaign, with every campus getting its own strategy and plan.

Each community is different, so each one gets marketing built for it.

That advertising generates interest forms from families in the local community. Then our in-house enrollment specialists call every single one to schedule them into the session.

That part is unglamorous and it’s the part most schools skip - countless follow-ups, reminders, and nurturing to make sure families actually show up.

Then we helped the PTAA team run the event itself. Zoom logistics, making sure every parent question got answered, routing families to the right breakout rooms, keeping the whole experience smooth.

Advertising, follow-up, and event ex*****on, run consistently month over month. That’s a system. That’s how enrollment actually grows.

If your school is running open houses and info sessions and getting a handful of families, the problem usually isn’t the event. It’s everythingthat should be happening in the eight weeks before it.

07/28/2026

Most schools are still marketing to a parent who checked out years ago.

Here's the truth: students don't fill out applications and they don't choose their school. Parents do. So the real question isn't "how do we reach families" - it's "do we actually know who these parents are and how they make decisions?"

The parent sitting across from your enrollment decision right now:
📱 Millennials (born 1981–1996) are your core buyer for K-8
📱 Gen Z is right behind them, enrolling their first kids
📱 Gen X is still active, mostly for your high schoolers

But here's what every single one of them has in common - they shop for a school exactly like they shop for everything else: on their phone. Instagram before your front office. Reviews before a phone call. Real footage of your building before they ever reach out.

If your school isn't showing up there, you don't exist to the parent who's deciding today.

That's why the flyers and mailers stopped working - not bad ideas, just aimed at someone who isn't paying attention anymore.

Your buyer moved. Your marketing has to move with them.

Follow for more on modern enrollment marketing. 👇

07/20/2026

School Leaders!

It's 9 PM, and a tired parent finally sits down on the couch and searches "schools near me."

What happens in the next 11 minutes decides everything. 👀

Two schools get searched by the same parent on the same night for the same 11 minutes, and the outcomes couldn't be more different and it has nothing to do with which school is actually better.

We call it the 9 PM Search Test.

If the website loads slowly and the photos look years old and the application asks for 40 fields with no confirmation at the end, she closes the tab and moves on before you even know she existed.

If the site loads fast and the photos are recent and the application takes two minutes and she gets an instant text confirming her spot, she books a tour before she even gets up from the couch.

Here's the part most school leaders miss: you can have the better teachers and the better culture and the better results, and you can still lose her.

That's because if you don't show up in the best possible way online, she never gets far enough to find out how good you actually are.

The outside has to match the inside.

So tonight at 9 PM, search for your own school the way a parent would, and be honest with yourself about which scenario you are.

Most school leaders assume their enrollment problem is a mystery. This week, a room full of them found out it isn't.We h...
07/16/2026

Most school leaders assume their enrollment problem is a mystery. This week, a room full of them found out it isn't.

We hosted a free workshop called "The Fully Enrolled School" with leaders from across the country, and every single person rated it a 5 out of 5. But the rating wasn't the real win. They told us it woke them up to gaps they didn't know they had, the kind of gaps that quietly cost schools families every enrollment season.

We covered what it actually takes to become a fully enrolled school, because most schools are missing pieces of the system and don't realize it until someone lays it all out in front of them.

And here's the best part. We're running these workshops for free on a recurring basis, so more school leaders can see what's really required to fill seats before another season slips by.

Want the full recording? Message us "workshop" and we'll send it right over.

07/13/2026

Your school still has empty seats to fill before August, and the problem probably isn't your teachers or your program. It's your marketing. And that's good news, because a marketing problem is one you can actually fix before the first day of school.

Most schools are still trying to fill seats with flyers, mailers, a table at the grocery store, and honestly, just hoping the right families show up. None of that is going to fill your seats in time.

Here are the three moves that will:

1. Host a virtual and an in person open house, and put real budget behind promoting them so that enough families in your area actually know it's happening. One of our partner schools, Victory Charter, enrolled 13 students from a single open house. At $9,000 per pupil, that's $117,000 in new funding from one event.

2. Work the list you already have. Nurture every application already sitting in your system, because most schools let the software run on autopilot and those families rarely take the next step without a push. Call them, email them, and invite them to every event, since these are the warmest families you've got.

3. Build a content plan for the next six months. Parents decide if your school is right for their kid long before they ever call, because they're looking you up online first. So pick three or four things your team can post consistently, like principal highlights and school events, and actually stick to them.

That's how you fill the seats you still have open before day one.

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1050 East 17th Street
Miami, FL
33010

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