PResencia Group

PResencia Group PResencia Group is a boutique-style public relations, marketing and events agency based in Miami, specializing in the US-Hispanic & Latin American markets.

We are your Public Relations partners! We are a MULTICULTURAL Communications and PUBLIC RELATIONS agency and our MISSION is to help our clients reach their Spanish and English speaking audiences through effective, strategic and relevant communications efforts. At PResencia Group we facilitate a positive approach among different cultures in today’s multicultural environment. We believe in the power

of honest and open communication, and in personalized, high-quality service to our clients. As industry experts with over 35 years of combined experience, we understand how to bridge the cultural gaps between the US-Hispanic and Latin American markets. Our team specializes in cross-cultural communications that impact your bottom line, through our fully integrated public relations, marketing and events efforts. We will give your brand the edge it needs to stay ahead of the game!

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
08/26/2017

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

There are 2.2 billion gamers worldwide, of which about half - 47% - spend $108.9 billion while gaming, offering a great ...
08/21/2017

There are 2.2 billion gamers worldwide, of which about half - 47% - spend $108.9 billion while gaming, offering a great opportunity for brand exposure.

While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival (A...
08/20/2017

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival (ALEF) from September 15–17, 2017.

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival

HPRA Announces 2017 BRAVO! AWARDS PIONEER & JOURNALIST OF THE YEAR and the Master of Ceremonies
08/20/2017

HPRA Announces 2017 BRAVO! AWARDS PIONEER & JOURNALIST OF THE YEAR and the Master of Ceremonies

The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York…

Co-founders backing a new ICO recognize that viable products are needed to avoid pitfalls attached to cryptocurrency rai...
08/20/2017

Co-founders backing a new ICO recognize that viable products are needed to avoid pitfalls attached to cryptocurrency raises.

It’s all too easy to slip into a routine of having a glass or two of wine each evening, and you wouldn’t be alone in thi...
08/20/2017

It’s all too easy to slip into a routine of having a glass or two of wine each evening, and you wouldn’t be alone in thinking this helps you unwind and sleep better. But what you might not realize is how significantly impaired the quality of your sleep is when you drink.

Hint: Don’t Netflix and chill.

Always a step ahead with their financial results, Facebook is now working on its TV offerings to compete head-on with bi...
08/14/2017

Always a step ahead with their financial results, Facebook is now working on its TV offerings to compete head-on with big names like Netflix, which has 80 million users in Mexico, and Amazon Video, which started its video streaming service in Mexico six months ago.

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of…

Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marke...
08/13/2017

Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing. Those strategies are:

Reciprocity
Social Proof
Scarcity

Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity.

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S...
08/11/2017

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S.

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S…This is very significant as JBalvin is an All-Spanish Language music star.

The buying power of the nation's 57 million Hispanics reached $1.4 trillion in 2016, or 10% of the U.S. total, according...
08/10/2017

The buying power of the nation's 57 million Hispanics reached $1.4 trillion in 2016, or 10% of the U.S. total, according to Nielsen. It is expected to grow to $1.8 trillion by 2021.

Target CEO Brian Cornell said Hispanic consumers are "shopping much less" amid a new "cocooning factor."

According to Spotify, Daddy Yankee, the Puerto Rican superstar of reggaeton with hits like "Gasolina," ''Shaky Shaky" an...
08/10/2017

According to Spotify, Daddy Yankee, the Puerto Rican superstar of reggaeton with hits like "Gasolina," ''Shaky Shaky" and "Despacito," a song co-written with Luis Fonsi, has surpassed 44,735,586 monthly listeners to reach the first global spot.

The Puerto Rican superstar has hits that include "Gasolina" and "Despacito"

07/30/2017

MEDIA HIT!!! 👊🏼This is from a couple of days ago but we were so busy, we didn't have a chance to post until now... MSC2017 on Un Nuevo Día

Address

Miami, FL
33137

Telephone

+13057767607

Website

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