Lisa Cawley Ruiz

Lisa Cawley Ruiz Strategic marketing, branding, and
communications insights to empower business leaders

I drive the alignment of marketing strategies with business goals to attract, convert and retain clients through targeted marketing communications. With 20 years of experience spanning marketing, communications and journalism, my expertise includes marketing strategy, content planning, and leading teams to maximize impact throughout the sales funnel.

A few months ago I started the Master of Science in Marketing (MSM) program at FIU, returning to my alma mater for a sec...
03/09/2025

A few months ago I started the Master of Science in Marketing (MSM) program at FIU, returning to my alma mater for a second degree. As a big believer in lifelong learning, I'm grateful for the opportunity. Although it hasn't been easy, it has been an awesome experience. I'm happy to say I'm now more than halfway through the program — 6 classes down, 4 more to go! Florida International University

Not sure which type of media to include in your organization's marketing and communications strategy? Owned, earned and ...
03/09/2025

Not sure which type of media to include in your organization's marketing and communications strategy? Owned, earned and paid media each have their pros and cons — the key is knowing when to use each. Here's a quick primer.

Understand the different types of media and how they can fit into your company's communication strategy.

I asked five experts from rbb Communications, NBCUniversal Telemundo, MGC Global Group, American Cancer Society, and FIU...
03/09/2025

I asked five experts from rbb Communications, NBCUniversal Telemundo, MGC Global Group, American Cancer Society, and FIU to share their insights on how organizations can leverage marketing communication to achieve success. Here’s what they had to say.

Five industry experts share their insights on how organizations can leverage marketing communication to achieve success.

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