Upstack Data

Upstack Data Train your ad platforms to find more customers.

For Shopify brands running Meta, Google & TikTok ads—server-side tracking that enriches every click so your ad platforms optimize for buyers, not browsers.

Brand founders & CMOs: If your creative process is chaos, meet Kamal Razzak.He's the creative systems architect who help...
01/23/2026

Brand founders & CMOs: If your creative process is chaos, meet Kamal Razzak.

He's the creative systems architect who helped drive $50M+ in fashion DTC sales – with creative systems that print money on repeat.

His genius?
Turning ad creative from a guessing game into a scalable machine that churns out winners.

This is the guy who cracked the code on making creative production a system, not a scramble.

He knows the testing frameworks, the iteration loops, and the production workflows that let you pump out scroll-stopping creative without burning out your team.

He preaches "creative is a system, not a spark"... building repeatable processes that generate hits consistently.

Just proven creative frameworks from the guy who made fashion DTC ads into a science.

Kamal will be breaking down his creative systems and how to build your own content engine that scales.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth-minded founders and marketers.

Don't miss Kamal dropping knowledge at DTC Growth Summit in Miami.

If you're thinking of or struggling to break into wholesale, meet Jared Mehr. Jared is ex-Pura Vida VP who built a $35M...
01/21/2026

If you're thinking of or struggling to break into wholesale, meet Jared Mehr. Jared is ex-Pura Vida VP who built a $35M wholesale channel from absolute zero.

He knows the buyer conversations, the margin math, the door-opening strategies that get your product from "interesting" to "must-have" in retail meetings.

and he's showing founders how to scale into brick-and-mortar without torching their DTC margins.

On February 3rd in Miami, Jared will be breaking down his exact framework for building wholesale channels, battle-tested wholesale strategies from the guy who turned friendship bracelets into a retail empire.

After the talk we will havelive Q&A on on taking DTC brands and cracking the retail code.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth-minded founders and marketers.

Don't miss Jared dropping knowledge at DTC Growth Summit in Miami.

p.s. we are very close to selling out, so don't wait until the last minute to buy tickets.

p.p.s if you're an Upstack affiliated brand or agency, DM me for tickets

01/15/2026

DTC GROWTH SUMMIT: SPEAKER ANNOUNCEMENT
It’s going down February 3 in Miami.

One good idea from this performance marketing mastermind can radically transform your business.

75 brands, founders and marketers spend a day going deep with experts sharing their playbooks.

no booths. no saas. no expo. just good dtc folks and miami in winter vibes.

A few of our speakers.....

🎬 Jacques Spitzer
4x Emmy winner. Built billion-view ads for Dr. Squatch & Native. Will break down creative that scales.

🧠 Jared Mehr
Ex–Pura Vida VP who built a $35M wholesale channel from scratch. The DTC→Retail playbook? He wrote it.

📈 Brett Curry
OG media buyer. Scaled Native, Boom, and RTIC via YouTube/Google before it was cool.

💥 Ray Johnston
Launch specialist who orchestrates $1M+ drop days. Yeah, per day. You’ll want his rollout system.

🔍 Paddy McLarnon
CRO expert who’s run tests across 100+ brands. Revenue optimization weapon.

🎯 Kamal Razzak
Creative systems architect. Helped drive $50M+ in fashion DTC sales with creative systems that print.

We had no idea if anyone would show up. We definitely didn't set out to throw a 75 person event. It started simpler: ge...
01/14/2026

We had no idea if anyone would show up. We definitely didn't set out to throw a 75 person event.

It started simpler: get the right people in a room. No expo halls, no vendor tables, no pitching. Just DTC founders and growth leaders sharing what's actually working.

We pulled together operators who've scaled brands to 8 and 9 figures. Then CMOs from $100M+ operations started RSVPing. Under-the-radar founders flying in.

Behind the scenes, though...late-night emails chasing connections. Turning down sponsors to protect the room. Zero marketing budget. Lots of DIY.

And a belief that DTC needs more operator-led gatherings focused on real momentum and tactics, not hype or popularity contests.

DTC Growth Summit hits Miami February 3rd. Proud to be part of it.

Brand founders & CMOs: If results are your love language, meet Jacques Spitzer.He’s the 4x Emmy-winning creative mind be...
01/13/2026

Brand founders & CMOs: If results are your love language, meet Jacques Spitzer.

He’s the 4x Emmy-winning creative mind behind viral DTC ads (think Dr. Squatch, Native, Manscaped) that racked up 1+ **billion** views and $1B+ in sales.

His agency’s secret?
Blending storytelling with direct-response DNA to make ads people actually enjoy watching and that drive cash-register results.

This is the guy who turned a $3M soap startup into a 9-figure phenomenon with one campaign (that ad became YouTube’s top-performer ever).

And yes – he even snagged a Super Bowl slot for Dr. Squatch.

He preaches “stop guessing, start converting”... zeroing in on customer psychology (why they buy) over boring brand marketing.

Just insanely effective creative strategies (with a side of humor) from the guy behind DTC’s most iconic campaigns. (Just ask the millions who didn’t hit “Skip Ad” on his videos.)

Jacques will be spilling the beans on his creative process and how he creates the iconic stories for these winning campaigns.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth minded founders and marketers.

Don’t miss Jacques dropping knowledge at DTC Growth Summit in Miami

12/23/2025

Klaviyo tracked 28,000 known visitors a month at this 8‑figure haircare brand.

The real number was more than double…a gap was costing them six figures a year in abandoned carts.

Fixing it recovered an extra $315,000 a year.

On paper, their retention looked solid:

- Paid campaigns were profitable
- Flows were built and running
- Emails were getting clicks

But growth had quietly hit a ceiling. And abandonment flows that “should” have been printing money were underperforming.

The problem wasn’t the emails. It was the identity layer behind them.

- A shopper clicked an Instagram ad, browsed, opted-in for a coupon and left
- Came back days later via organic search, added to cart, but abandoned
- To Klaviyo, that looked like two different people

Cookies were expiring.

Sessions weren’t stitched.

And 40–50% of cart abandoners were never recognized, so the abandonment emails never sent.

We rebuilt the foundation:

- Added a first‑party identity layer to connect visits across devices and time
- Linked anonymous sessions back to real customer profiles
- Moved key events to server‑side tracking

Within 30 days:

- Identified visitors jumped from 28,000 to 64,000
- Abandonment flow revenue grew 54%
- +$24K per month in recovered revenue, with the same* flows and creative

Sometimes the problem isn’t strategy. It’s infrastructure.

If you can’t see the customer, you can’t market to them.

If this sounds familiar and you want a second set of eyes on your setup, comment or DM me and I’ll take a look.

12/19/2025

Your abandoned cart flow says it's generating $30K/month.
But how much is it missing?

The setup:
- 10,000 identifiable cart abandons per month
- Klaviyo remembers only 45% of them (industry average)
- 4,500 emails sent
- 2% conversion rate
- 90 orders
- $50 AOV

Revenue captured: $4,500

What's invisible:
- 5,500 abandons Klaviyo couldn't remember
- These are opted-in customers who came back on a different device or after cookies cleared
- They added to cart or initiate checkout. They wanted to buy. But no email fired.

At the same 2% conversion rate, that's 110 orders and $5,500/month in missed revenue.

Why it happens:
Klaviyo remembers opted-in visitors and returning customers using cookies. When a customer:

- Switches from phone to laptop
- Clears browser data
- Returns after 7+ days (Safari ITP)
- Uses incognito mode
..the cookie is gone. Klaviyo sees a "new" visitor.

Your flow never triggers.

The fix:
Identity resolution connects sessions across devices and browsers using first-party data - not just cookies.

Upstack ID typically identifies 30-50% more profiles than Klaviyo alone.

That 35% gap Holland Cooper found? It translated to $375K/month in flow revenue they were missing.

Same visitors. Same products. Same flows.

Just better identification.

Want to learn more? DM me for a demo.

12/18/2025

Purchases are Meta’s vanity metric.

Tons of DTC teams, media buyers, and “growth” agencies still optimize for the raw purchase count in Ads Manager.

It’s the fastest way to fool yourself.

A purchase tells you NOTHING about who that customer is, whether they’re new to the brand, whether they’re returning, or whether they’ve subscribed.

But those are the numbers that actually move contribution margin, MER, NCAC, LTV, and scale.
This is where most Meta accounts fall apart.

A campaign can look great on blended CPA and still be a complete failure for New Customer ROAS. Or it can outperform on new customers but look weak if you only measure total purchases.

That’s why if you’re under $30M, especially if you’re treating Meta as your primary acquisition channel, you need 3 numbers visible at all times:
• Purchases
• New-customer purchases
• Subscription purchases.

Once those are in front of your media buyers, everything changes.

You stop scaling the wrong campaigns.
You stop pausing ads that were working.
You stop paying Meta to reacquire customers who should be coming through email.

Sure, purchases look good on paper.

But for true acquisition, they’re just noise until you identify your actual buyers.

12/17/2025

Your Klaviyo abandonment flows might be broken and you don't even know it.

Here are 3 signs to check right now:

🚨 Sign #1: Your cart abandonment rate is high but email volume is low

If 70% of people abandon their cart but only 20% get emails, the math doesn't add up.

The problem: Klaviyo can't identify anonymous visitors.

When someone adds to cart without providing an email, they're invisible to your flows.

Standard Klaviyo tracking misses 30-50% of opted-in returners who browse without re-identifying.

🚨 Sign #2: Your abandonment triggers have low event volume

Check your flow analytics.

Are you underreporting add to cart, initiate checkouts?

If your event triggers (ATC, IC) are undercounting in Klaviyo, your abandonment flows won’t send.

If visitors aren’t triggers klaviyo events when they come back on a different device or browser, Klaviyo treats them as a new anonymous visitor.

Same customer. Different session. No email sent.

🚨 Sign #3: Your flow revenue is flat while traffic grows

Traffic up 30%. Flow revenue up 5%.
That's a red flag.

More visitors = more abandoned carts = more flow opportunities.

If revenue isn't scaling proportionally, you're losing identification. Your flows aren't reaching the people who need them.

Why this happens:

Klaviyo relies on cookies and browser-based identification.

When customers:

- Switch devices (mobile → desktop)
- Use different browsers (Instagram app → Safari)
- Clear cookies (common on mobile)
- Return after 30+ days (cookie expired)

The connection breaks. Flow triggers fail.

How to fix it:

1. Check your numbers:
- Cart abandonment rate vs. flow email volume
- Returning customer flow participation rate
- Flow revenue growth vs. traffic growth

2. Deploy identity resolution:
- Link sessions across devices
- Preserve customer IDs across browsers
- Reconnect returning customers automatically

3. Enrich your Klaviyo data:
- Feed first-party identifiers back into flows
- Restore missing email triggers
- Recover 30-50% more flow revenue

The bottom line: Your customers are there. Your flows just can't see them.

Fix the identification problem, unlock the revenue.

Which of these are you seeing in your Klaviyo account?

- High abandonment, low emails
- Returning customers not triggering
- Flat flow revenue vs traffic
- All of the above 😬

Want help auditing your Klaviyo setup? DM us and we'll show you exactly what's missing.

12/16/2025

You ever have Ads Manager say you’re crushing it…while your bank account says you’re getting smoked?

Most brand owners have felt this at some point:

ROAS looks strong…
CPAs look stable…
Your “best performing” ad set looks like it’s printing…

But something is very wrong.

Because your P&L isn’t reflecting what you see on your dashboard. Growth is flat and margins are slipping. And weirdly, nobody can explain why.

The problem isn’t creative, or budget, or even your attribution windows.
It’s that the data behind your “winning” creative is false.

If the system can’t tell who actually converted, it also can’t tell what worked. So the creative that looks like it’s performing might not be doing anything at all.

The sad part is that teams actually try to scale like this. They hire, plan inventory, and build entire quarters around hallucinated numbers.

Fix your data, or nothing else you try will matter.

Address

Miami, FL

Website

Alerts

Be the first to know and let us send you an email when Upstack Data posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share