love, email actually

10/16/2025

Struggling with what to say in your welcome email? You’re not alone! Your welcome email sets the tone for every future sale, and now you can get it right -- without overthinking it.

💌 Grab The Complete “Welcome Email” Toolkit -- 15 pages of insights + copy-and-paste templates you can use instantly to build trust and boost engagement.

👉 Download it FREE today: https://www.loveemailactually.com/welcome-emal-toolkit

10/06/2025

Choosing an email platform for your Etsy shop or small business can feel overwhelming - Mailchimp, HubSpot, ConvertKit, Klaviyo… which one is right for you?

Before you commit to any plan (or annual contract!), check out my latest blog: “The Ultimate Checklist for Choosing the Right Email Platform (ESP) for Your Small Business.”

I break down the 7 must-ask questions that will save you time, money, and frustration - from deliverability and pricing to integrations and security.

Whether you’re just starting your list or ready to scale, this guide will help you make a confident, informed choice.

🎧 Bonus: You can also listen to the full podcast episode for a deeper dive into each section!

Read or listen here: https://www.loveemailactually.com/blog/ultimate-checklist-to-choose-the-right-email-platform-for-your-small-business

Confused about which email platform is right for your business? Use this 7-section checklist to compare ESPs and choose the best email service provider for small business success.

09/18/2025

💌Writing marketing emails doesn’t have to feel like pulling teeth.

Too often, small business owners overthink their email copy and end up with something stiff, salesy, or robotic. The truth? Your best emails come from talking like you would to a friend.

In my new blog, I walk you through a simple 3-step process:

✔ Pretend you’re explaining your product to a close friend
✔ Turn that conversation into an email draft
✔ Polish it with AI tools like ChatGPT or Hoppy

This method makes your emails sound more authentic, keeps readers engaged, and helps you actually sell without feeling pushy.

Read the full post here: https://www.loveemailactually.com/blog/write-emails-like-a-friend-polish-with-ai

Learn a simple exercise to write natural, engaging emails and refine them with AI tools like ChatGPT. Boost open rates and conversions today.

09/17/2025

📩 Your email subject line is the first impression — and often the difference between an open or a delete. Instead of guessing what works, try this quick exercise (from email marketing pro Jay Schwedelson) that uses your own inbox + ChatGPT to uncover subject line ideas that actually perform.

In this blog + podcast episode, I share:

> Why your inbox holds the best clues
> The simple 3-step exercise to find patterns
> The ChatGPT prompt I use to analyze subject lines
> How to turn the results into A/B testing ideas

👉Read the full post here: https://www.loveemailactually.com/blog/chatgpt-email-subject-line-exercise

Discover how to use your own inbox and ChatGPT to uncover high-performing subject lines, boost open rates, and improve your email marketing strategy.

09/13/2025

Outgrown Mailchimp or your current ESP? It may be time to switch to HubSpot. The process can feel intimidating, but it doesn’t have to be stressful.

In my new blog, I share how to migrate from your ESP to HubSpot without the headaches — including:

> How to prep and audit your current ESP
> Best practices for smooth data migration
> Training resources to get your team up to speed
> Lessons learned (so you can avoid common pitfalls)
> Why HubSpot’s CRM + analytics make it worth the investment

👉Read the full post here: https://www.loveemailactually.com/blog/move-from-esp-to-hubspot-guide

Thinking of switching from your ESP to HubSpot? Learn how to prepare, migrate, and adapt smoothly—plus the benefits of making the move.

09/11/2025

Creating a freebie is only half the battle. The other half? Making sure people actually see it. Too often, small business owners create amazing checklists, guides, or offers… and then bury them on one page of their website.

In my new blog, I break down where to promote your free content/offers so your email list actually grows — including:

☑ Homepage pop-ups & dedicated landing pages
☑ Social media posts, reels & pinned content
☑ Collabs, podcasts & partnerships
☑ Email banners, receipts & even offline signage

👉Read the full blog here: https://www.loveemailactually.com/blog/promote-lead-magnets-email-list-growth

Learn the best places to promote your lead magnets—from your website to collaborations, offline strategies, and fresh new ideas.

09/08/2025

Struggling with email writer’s block? You’re not alone. The truth is, you don’t need a long, perfect email every time. You just need to show up consistently and connect with your audience.

That’s why I put together 10 easy email content ideas with subject lines + copy-and-paste examples, including:

✅“What’s new in your business” updates
✅Product sneak peeks
✅Quick tips or how-to’s
✅Seasonal promos + discounts
✅Customer review spotlights

Read the full blog here: https://www.loveemailactually.com/blog/email-writers-block-10-ideas-you-can-use-right-now

Stuck on what to send your email list? These 10 email ideas for small businesses—including Etsy, Shopify, and service providers—will boost engagement and sales.

09/06/2025

💌Building your email list doesn’t have to feel overwhelming.

The best way to start? Lead magnets. They’re free resources, tools, or guides you give in exchange for someone’s email — and they work like magic when done right.
In my new blog, you’ll learn:

✔ What a lead magnet is (and why it matters)
✔ How to choose the right one for your audience
✔ 8+ simple lead magnet ideas you can create today
✔ Real-life examples + free tools to help you

Read the full blog here: https://www.loveemailactually.com/blog/create-content-to-build-your-email-list

Discover the top-performing lead magnets for B2B and B2C businesses in 2025—and how to create your own, even if you’re starting from scratch.

09/05/2025

Email marketing is one of the most powerful ways to grow your business — but with so many platforms, how do you know which one to choose?

In my new blog, I compare the top email marketing tools for small business owners based on ease of use, integrations, automation, cost, and design.

Here’s what made the list:

> MailerLite – best free option for beginners
> ConvertKit (now Kit) – ideal for Shopify + digital products
> Klaviyo – perfect for scaling ecommerce
> Flodesk – for brands that want gorgeous design

Read the full breakdown here: https://www.loveemailactually.com/blog/best-email-marketing-tools-small-business-etsy-shopify

Find the best email marketing tool for your small business. Compare MailerLite, ConvertKit, Klaviyo, and Flodesk for Etsy, Shopify, and service-based businesses.

09/02/2025

No website? Don’t wait to start your email list. Your email list = your direct line to customers — no algorithms, no distractions, no platform risk.

The truth is: you don’t need a website to grow one. All you need is a simple landing page + a form + a freebie your audience values.

In my new blog, I break down:

> Why you shouldn’t wait for a website
> Tools to create landing pages (no tech skills needed)
> Simple examples you can copy today
> Smart incentives that boost sign-ups

Read it here: https://www.loveemailactually.com/blog/how-to-build-an-email-list-without-a-website-small-business

Learn how to build an email list without a website. Perfect for small businesses, Etsy and Shopify sellers, and service providers. Includes tools, tips, and opt-in ideas.

09/01/2025

The sale isn’t the finish line — it’s your chance to build a relationship. A thoughtful post-purchase email can:

- Show appreciation
- Reduce buyer’s remorse
- Encourage reviews & referrals
- Inspire repeat sales

In this blog, I share 3 types of post-purchase email templates every small business should be sending:

- Thank-you + shipping info
- Delivery confirmation + review request
- Repeat buyer nudge or referral ask

Read the full post here: https://www.loveemailactually.com/blog/post-purchase-email-templates-small-business-etsy-shopify

Boost loyalty and sales with post-purchase email templates for small businesses. Perfect for Etsy sellers, Shopify store owners, and service providers.

08/31/2025

Small business owners: Your welcome email matters more than you think. It’s often the most opened email you’ll ever send (average open rates = 50%+). Yet many businesses skip it or overcomplicate it.

That’s why I created this guide: Welcome Email Templates That Turn New Subscribers into Loyal Customers.

Inside, you’ll find:
✔ Why your welcome email is critical
✔ The 4 must-have elements of a great welcome email
✔ Copy-and-paste templates for Etsy, Shopify, coaches, consultants & local service providers

👉 Read it here: https://www.loveemailactually.com/blog/welcome-email-templates-small-business-etsy-shopify

Get high-converting welcome email templates for small business owners, Etsy & Shopify sellers, coaches, and consultants. Includes examples and pro tips.