Minerva Creative Co.

22/11/2025

For a designer, there is not much that compares with seeing a client embrace their new branding. Earlier this year I had the pleasure of working with Danny R. Smith II, Attorney At Law of Middlesboro, Kentucky to create his logo and visual brand identity. Since then, it has come to life through his custom-designed, soft-touch silver foil business cards, matching chrome wall sign, and more.

In this digital world filled with endless screens and AI, seeing a simple, beautiful brand exist in the physical space will never get old. 💙

10/11/2025

So proud to have been a part of the evolution of this beautiful brand in downtown Middlesboro, Kentucky! Stop in from 10 to 2 today for the grand opening of Cambron Charcuterie Co. storefront 🎉

🤩Just one more day until we open our doors!
We’ve teamed up with some of our favorite local makers and small businesses to create a one-stop shop for snacking in style, thoughtful gifting, and treating yourself!

Here’s a look at what you’ll find:
🥖 : Fresh baguettes and adorable mini bread bowls.
🍯 Powers Farm Honey: The sweetest local honey around.
🍪 .s.cookieco : Handcrafted cookies that are almost too pretty to eat.
🎁 .craft.cache.workshop : Custom laser-engraved gifts for every celebration.
🥤 .co : Delicious that keeps you fueled and adds the perfect crunch to our fruit parfaits.
🧼 : A CCC-inspired rosemary & lemon soap we know you’ll love.

👏 BIG THANKS to Minerva Creative Co.. for bringing our brand vision to life so beautifully! 💚 We’re beyond grateful for the creativity, collaboration, and care that went into every single detail.

Come celebrate with us, shop local, and discover all the goodness that’s been waiting behind our doors! 🎉

🌿Countdown: 1 day until our Grand Opening!🌿

29/10/2025

Hot off the desk! 💻 I’m thrilled to have worked with Norris Lake Wine & Spirits on their newly launched logo and visual brand. Helping small businesses bring their vision to life is one of the best parts of freelancing!

This brand steps outside the norm of liquor stores in the area, blending refinement and warmth, and capturing the spirit of hospitality and experience. Their LaFollette, Tennessee storefront opens soon! Cheers to another great launch and new beginnings! 🥂

Local roots. Big selection. Friendly faces.
We’re proud to bring a fresh, locally owned liquor store to our community — with great prices, curated favorites, and service that feels like home. Cheers to shopping local! 🍾

20/07/2025

It was an honor to assist Mayor Boone L. Bowling in creating a visual brand for my hometown, Middlesboro, Kentucky. As an area that typically centers its language and identity around its geographic location and topography, it was clear that creating a new identity and direction would be a needed change to set it apart from other mountain towns. It was no small or simple task to combine both the history of the area with the vision for the future in a brand that appeals to an audience of all generations and tourists alike. The final logo design and brand speak to the longevity of the city: timeless, purposeful and full of promise.

There was a time in my not-so-distant youth where I thought that there were no opportunities for myself in my hometown, specifically as a graphic designer. I will happily admit that I was wrong, and working with the city and small businesses in the area has given me a chance to play a small role in seeing this town grow into a vibrant and proud community.

Congratulations to The City of Middlesboro Kentucky on this new chapter. The best is yet to come 💛

20/03/2025

An investment in your visual branding is a commitment to showcasing your company as its best self, with purpose, in every component of marketing your business.

Congratulations to Cambron Charcuterie Co. on the launch of their new branding! Thank you for trusting me with your brand development & design. I can’t wait to see how it continues to grow and evolve! This is just the beginning! 🌿🧀🥂

31/12/2024

Not included: the number of lessons learned and dreams still intact 💚

I can’t wait to see what we create together in the new year! Sending a heartfelt “Thank You” to all have supported and encouraged me in my freelance career. Cheers to a 2025 full of blessings and growth! 🥂

24/09/2024

Brand photography is a valuable way to display your brand through visual storytelling and compile quality content for your social media and website.

As they gear up for a busy sale season, I wanted to share some of my favorite photos from my time away from my desk, getting mud on my boots (okay, tennis shoes!) at ZWT Ranch!

Many know, but an initial passion for photography was how I found my way to graphic design. I love an opportunity to step behind the lens and help brands grow by capturing and highlighting what makes them authentic to their mission, unique in their industry, and beyond. 📷

06/06/2024

Minerva Creative Co. recently had the honor of assisting the University of Kentucky College of Social Work in re-branding their newly acquired collaborative network that promotes child well-being and maltreatment prevention: the Child Well-Being Research Network.

Is was essential that their brand reflect their work with children, as well as the workings of a network with many parts. They rely on passionate researchers, academic professionals, clinicians and policy makers help achieve their goal: child well-being at all cost.

Additional brand traits considered in the brand process were:

— Inclusive
— Collaborative
— Interdisciplinary
— Curious
— Welcoming

Here’s a look into the primary logo concepts that were presented! Which one do you think they chose?

11/04/2024

I grew up in Middlesboro, KY where J.R. Hoe was a name that I knew, but I never had an understanding of their reach or impact. One of my favorite things about freelancing is the opportunity to learn about different industries, even those in my own backyard. Today, I stepped into their foundry and steel shop for the first time to capture a fraction of their complex (and visually stunning) process as they create products that will span across the U.S. and internationally. Thank you to the team for the opportunity to capture these images! 📷🔥

28/02/2024

👏🏽 Brandcat for the win! 👏🏽 Early last year, when I took the leap into freelancing, Brandcat was one of the first to entrust me with their business. I’m excited to congratulate their entire team on winning big at the AAF Lexington Addy Awards. It was an honor to contribute to the award winning Millcreek brand through their brand guidelines and logo kit. 🦁🏆
I know that so much of Brandcat’s heart and talent went into creating this brand, and the win is so well-deserved. Thank you for the opportunity to play even a small roll. With your passion and commitment, I know this is just the beginning of your impact on the revitalization of branding in America’s public schools. Give Brandcat a follow to learn more about their mission!🐱

25/02/2024

Coming from an agency background, I’ve always loved the opportunity to work with clients in different industries who have unique needs. It has forced both me and my skillset to grow in unexpected but necessary ways.
Through offering these services, I get to connect with motivated, passionate people who are investing in the growth and success of their business. I can’t think of better people to surround myself with as a new business owner! Stick around to see more samples of my work, coming soon! 😊✨
Credit:
1 - Oculus Studios
2 - The Brand Thread
3 - Bluegrass Hospitality Group Restaurants

06/02/2024

✨Hi there!✨ Amelia here— freelance graphic designer and brand photographer. For as long as I can remember, I’ve felt called to create. Today, driven by the same authentic energy and dedication to doing what I love, I introduce and welcome you to my freelance journey as Minerva Creative Co.

With 8+ years of design experience in both agency and in-house roles, I’ve contributed to the creative success of companies big and small. If you’re a business owner who could use a skilled creative partner to help elevate your branding or advertising, I’m your girl. Let’s create something you’re proud of, together.

Website and more coming soon! Follow along 💚

📷 Karissa Brock Photography