18/01/2022
Are Pivots Built-in to Your Marketing Strategy?
Pivots can be huge swings or much less disruptive course adjustments. Successful pivots in marketing mean acknowledging and communicating that something in your marketing stack is not working. It is the smart marketer's ability to see that what was once creating amazing growth has seen its day.
Published in AMA New York's CMO Resource Hub, Lori Johnson takes us through what successful marketing pivots mean.
It is an element of thriving, not just surviving. While we can volley on whether a gin distillery that was producing hand sanitizer during the COVID-19 outbreak or, that a SCUBA gear company reconfigured equipment so that it could be used as a ventilator is a pivot, let’s clarify.