05/18/2026
What some people think marketing is vs. what it actually is 👀
What people think marketing is:
“Can you make the logo bigger?”
“Let’s just go viral.”
“Post it on Facebook and boost it for $20.”
“Can we target literally everyone?”
“Just make it pop.”
What marketing actually is:
• Explaining to 14 people why the tracking broke
• Renaming the same file 37 times
• Writing ad copy for people with a 0.4 second attention span
• Spending $18,000 to learn that Karen prefers the blue button
• Fixing problems caused by an update nobody asked for
• Convincing clients that ‘reach’ and ‘sales’ are not the same thing
• Pretending the algorithm doesn’t control your emotional stability
Marketing is basically part psychology, part analytics, part chaos management. 😅