Golden Proportions Marketing

04/05/2026

Patient expectations have evolved. Convenience, accessibility, and digital touchpoints now play a significant role in how patients choose—and stay with—a practice. Read the full article in Dentistry Today.

https://www.dentistrytoday.com/friction-vs-digital-convenience-the-silent-killer-of-patient-loyalty/

Written by: Xaña Winans I’ve spent 25 years in dental marketing, and if there’s one shift that has quietly—but aggressively—reshaped patient behavior, it’s this: Your patients are no longer comparing you to the dentist down the street. They’re comparing you to Uber, Amazon, and OpenTabl...

02/16/2026

Ever feel like something in your practice is quietly holding you back — even when everything seems fine?

Xaña's latest article in The Profitable Dentist breaks down what we call the “The Loyalty Tax” — the hidden cost of avoiding tough conversations, and how they might be impacting your growth more than you realize. Never has a single conversation had so much revenue potential for a practice.

The $2 Million Loyalty Tax (And Why You Keep Paying It)

02/10/2026

Marketing isn’t supposed to feel hard… but sometimes you have to make hard decisions. And the toughest decision isn’t about budgets or ad platforms — it’s about the people. 😬

In my latest DentistryToday article, I unpack the one choice that dental practice owners may be struggling with: prioritizing your business over your comfort zone — even when it involves someone you care about.

👉 When your front desk is (unintentionally) costing you new patients and lost revenue, what do you do? The answer isn’t always pretty, but if you've tried everything else, it may be necessary.

If you’ve ever been stuck between doing what’s easy and doing what’s right for your practice’s growth — this one’s for you.

I know this topic is going to invite controversy, so I invite you to share your thoughts for a productive discussion. I wrote it specifically for several doctors I'm coaching right now who want a different result but aren't comfortable making the tough call. I feel you - I really, really do.

💡 Read more: The Hardest Marketing Decision You’ll Ever Have to Make
🔗 https://www.dentistrytoday.com/the-hardest-marketing.../

Written by: Xaña Winans Let's get real: I'm about to tell you something that might make you squirm a little. You know that person who's been answering your phones for the last 15 years? The one who remembers your kids' birthdays, handles your insurance filing, and basically keeps your entire practi...

01/16/2026

🚫 More leads isn’t the goal. Better leads are.

If your dental practice feels busy but not profitable, this might be why.

For years, dentists have been told that growth = more leads. More calls. More forms. More “interest.”

But what often follows?
👉 Packed schedules
👉 Stressed teams
👉 Low case acceptance
👉 And patients who were never the right fit to begin with

I just wrote an article for The Profitable Dentist about why chasing lead volume is actually the wrong goal — and what to focus on instead.

✔️ Attracting patients who value your expertise
✔️ Supporting the kind of dentistry you actually want to do
✔️ Building growth that’s sustainable (and profitable)

If marketing feels like it’s creating more work without better outcomes, this is worth a read.

👉 Read the full article here:
https://theprofitabledentist.com/why-more-leads-is-the-wrong-goal/

Curious — have you ever felt busy but stuck in your practice? Drop a comment below 👇

Why “More Leads” Is the Wrong Goal

11/15/2025

Stop by and let your brilliance shine — our booth is lit (literally)! Swing by to grab a selfie light and put yourself in the best light!!

Whether you want to brighten your socials or add some glow to your day, don’t miss your chance to ‘focus’ on fun and snap the perfect selfie with us.

Come for the selfie light, stay for the smiles — let’s make your networking sparkle!

We are excited about the last day of the and can’t wait to meet more of our fellow DeWs!!!

11/14/2025

We’re energized for day two of the , where deeper networking, meaningful connections, and purposeful growth remain at the heart of every session.

Today, we look forward to further cultivating relationships, sharing insights, and advancing our collective vision in a supportive environment.

Thank you to everyone for your engagement and dedication — let’s make this day even more impactful!!

11/14/2025

We’re excited to be attending the — as both enthusiastic attendees and exhibitors! 🎉

Stop by our table to say hello, grab a personal fan or a selfie light, and chat about how to up your digital presence.

Let’s connect and make your online vision shine.

Plus, we’ve just launched DEW’s new website and can’t wait to show it off!

See you there!

10/30/2025

DSOs may have bigger ad budgets, but they don’t have your hometown advantage.

With the right geo-targeting strategy, independent dentists can own local search—showing up where it matters most and converting the patients DSOs miss.

In our latest article, “Geo-Targeting in Dental PPC: Own Your Neighborhood Before DSOs Do,” we break down how to:
• Focus ad spend on the ZIP codes that drive real appointments
• Use radius targeting and local extensions for smarter reach
• Align your ads and landing pages for maximum ROI

Stop trying to outspend corporate competitors. Start outsmarting them.

Big DSOs flood Google Ads with massive budgets, making it feel impossible for private practices to compete. But here’s the truth: success in dental PPC isn’t

10/29/2025

In her latest article for The Profitable Dentist, Xaña Winans breaks down where dental practices lose thousands every month—and how to plug the holes for good.

Spoiler: it’s not Google’s fault.

You’re bleeding cash through:
• Random spending that chases clicks, not patients
• Leads that die on the vine because no one follows up
• Front desk friction that kills conversions
• Retention problems that make every new patient a revolving door

Xaña doesn’t just call out the leaks—she gives you the playbook to fix them.

If your marketing “isn’t working,” odds are it’s not your ads. It’s your system.

Marketing That Pays: Find and Fix Leaks Most dentists think marketing is like turning on a faucet: pour in money, and patients flow out. Simple, right? Except most of the time, that faucet is hooked up to a bucket full of holes. The leaks aren’t obvious, but month after month you’re left wonderi...

10/28/2025

DSOs aren’t winning because they’re smarter. They’re winning because they’ve turned their websites into recruiting machines—while too many private practices are still treating theirs like a digital brochure.

Your dental website can do both:
✔️ Convert more new patients
✔️ Attract the right associates
✔️ Compete locally without a DSO-sized budget

In our latest article, we break down how to build a credibility-rich, conversion-ready dental website that works double duty—filling chairs and operatories.

If your site isn’t your best recruiter yet, it’s time to fix that.

If it feels like DSOs are everywhere—outbidding you on Google, flooding Indeed, plastering their logos across every search result—you’re not imagining it. But

10/26/2025

Happy Birthday to our Accounting Manager, Dawn Williams!

From budgets to balance sheets, Dawn keeps GPM’s finances running like clockwork—and somehow makes it look easy. Her sharp eye for detail, love of numbers, and knack for problem-solving mean we can always “count” on her (pun absolutely intended).

When she’s not wrangling spreadsheets, Dawn’s competitive side comes out in game nights, puzzles, and anything that puts her quick thinking to the test. And outside the office, she’s all about family time with her husband, kids, two active grandsons and three sweet granddaughters.

Dawn, we hope your birthday is filled with laughter, a few games you definitely win, and a well-deserved break from crunching numbers. Cheers to you!