T60 Health

06/19/2026

I made this video on a work retreat in Denver, walking through Red Rocks.
Wasn't planning on shooting anything.
But I had my phone out, and I started thinking about how weird it is to be somewhere completely unfamiliar... just trying to take it in, figure out where to go, what's worth stopping for.
And it reminded me of something I think about a lot with the doctors I work with.
That's basically what a new patient is doing when they're researching you. Wandering around, trying to get a feel for things, before they've committed to anything.
Most practices have no idea that's happening.
So I just started talking into my phone.
This is the result. Hope it's useful.

06/15/2026

Most private practice doctors think the goal is to get a new patient to call... but the call isn't the decision.
The decision happens before that.
Quietly.
Online.
Without you in the room.
By the time they call… they've already decided.
They've already gone on the New Patient Journey.
And if your online presence doesn't hold up at each stop along the way, you're losing patients you never even knew you had.
The good news? Visibility is fixable.
Read the full post at the link: https://www.healthcarevideospecialists.com/blog/new-patient-journey

Most patients decide before they ever call a practice. Learn what the New Patient Journey looks like for private practice doctors… and how to show up at every step with content that builds trust and drives bookings.

06/14/2026

🏥 Too many healthcare brands and private practices hide behind jargon and polish.
But real trust? It’s built with real people.

The more you show your human side, the more powerful your connection with patients and audiences becomes. Vulnerability isn’t a weakness... it’s a superpower.

06/09/2026

Most private practice marketing sounds the same:
“We’re patient-focused.”
“We put your needs first.”

Marketing message strategist Tamsen Webster says that if you want to truly stand out, you have to go beyond the predictable.

Watch the video!

06/08/2026

Your private practice website gets traffic, but... visitors leave without booking.

In marketing terms, we'd say you website isn't converting (visitors into patients), and that's because they can't tell if you're the right doctor for them.

I know. It lists your specialty. You have a paragraph of text about your credentials. A stock photo of a stethoscope.

Sound familiar?

But a 90-second video where you explain what you do and how you help? That changes the conversion rate completely.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂t 𝘁𝗵is 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝗶𝘁𝘀 𝘃𝗶𝗱𝗲𝗼𝘀 to find out what actually works on a private practice website:
https://www.healthcarevideospecialists.com/blog/private-practice-website-videos

Video is the bedside manner of your website. For private practice doctors, video builds trust, educates patients, boosts SEO rankings, and helps you stand out in AI-driven search. Learn why video isn’t a marketing luxury but a necessity—and discover the three must-have videos every practice webs...

06/05/2026

⛔️ Doctors don't train to be marketers. Duh.
Which is why marketing can seem like a mystery.
This video provides an easy way for them to understand it.

06/05/2026

A doctor told me something recently that I haven't been able to stop thinking about.

"My reputation doesn't match what people see online."

Not because he had bad reviews.

Not because he wasn't good at what he does.

In fact, patients love him.

The problem was that new patients never got far enough to find that out.

I think this is happening in a lot more practices than people realize.

And it's changing how patients choose doctors.

I talk about that in this video.

06/04/2026

🗣️ "Hey, I've got someone you should go see."

That’s how most referrals start. But what happens next?

They look you up.

🎥 In this reel, Andy Crestodina from Orbit Media Studios breaks down why video isn’t just nice to have... it’s the trust signal every modern private practice needs.

👀 Watch the clip. Then ask yourself: what shows up when someone Googles you?

06/02/2026

👀 “Seeing is believing.” That’s not just a saying... it’s neuroscience.

Behavioral scientist Nancy Harhut explains why video marketing isn’t just engaging... it’s unforgettable.

It activates more senses, makes your message stick, and helps patients feel your care before they even walk in the door.

🎥 Want to be remembered?
Want patients to choose you?
Want to scale trust?

Start with video.

06/01/2026

This is one of the biggest mistakes doctors make when creating videos promoting their private practice. It's not about feeding potential patients a bunch of facts... it's about telling your story and making a personal connection with them.