T60 Health

05/29/2026

Video isn’t just a marketing tool... private practice doctors can use it to create a better patient experience.
Onboarding... follow-ups... education, it’s one of the easiest ways to connect with patients.

05/28/2026

Patients aren’t choosing a practice.
They’re choosing a person.

Andy Crestodina from Orbit Media Studios explains why the most effective 𝙥𝙧𝙞𝙫𝙖𝙩𝙚 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙬𝙚𝙗𝙨𝙞𝙩𝙚𝙨 stop marketing like brands... and start showing up like humans.

This one hits home.

05/27/2026

If your healthcare marketing videos are missing the mark, you probably aren't doing this.

🎯 Strategy
👥 People
❤️ Emotion

This clip will change how you think about healthcare marketing content.

05/26/2026

📬 PP Doctors, your most powerful marketing asset?
It’s not your website.
It’s not your next ad.

It’s your patient database.

Email marketing expert Jessica Best reminds us that your existing patients are walking case studies... living, breathing success stories. And they're connected to more people just like them.

🩺 Use their stories to inspire new patients.
💌 Use your list to re-engage past ones.
🤝 Use relationships to spark referrals.

Stop thinking “email” or “video” and start thinking connection.

🔁 Watch this clip and rethink how you're using the goldmine you already have.

05/26/2026

Two years ago today my family and I were enjoying a lovely vacation in the Netherlands when... everything changed.
In a heartbeat... literally (read the attached blog post).
The irony is I owe my life to a video I watched.
If you're a private practice doctor, think about that a second.
One of the things that gets lost sometimes when we talk about attracting the right patients, filling schedules, growing a private practice is how your marketing can provide value to your patients.
This is a topic I talk and write about frequently. The best marketing can actually improve your patient experience.
You can produce "marketing" videos that improve the quality of people's lives... save a life even.
Don't think of marketing as "selling" yourself. Think of it as an extension of your care.

- Tony Gnau

Turns out the most important video of my life is one I didn’t produce myself.

05/11/2026

Most private practice docs think video means standing awkwardly in front of a camera trying to "sell" their practice... no wonder they avoid it.

But what if video wasn't about marketing... it was about helping patients understand before they ever call your office?

Turns out, that changes everything. Including your schedule.
Here's how video actually works for private practices 👇

WATCH VIDEOS, READ THE BLOG POST:
https://www.healthcarevideospecialists.com/blog/how-to-use-video-to-grow-your-medical-practice

Discover how to grow your medical practice without adding extra work. Learn 3 powerful video marketing strategies to attract patients, build trust, and boost ROI effortlessly.

05/08/2026

🎥 Why Video Might Be a Private Healthcare Practice’s Best Investment

In private practice, your most valuable asset isn’t your EMR, your waiting room, or even your schedule. It’s trust.

Patients come to you when they’re vulnerable. They need to feel safe. And that connection starts before they ever walk through your door.

📌 The #1 way to start building that trust? Video.

Video lets them see your face, hear your voice, feel your presence. It’s the next best thing to sitting across from you in the exam room.

✅ 77% of people searching for a healthcare provider look for visual content like video before making a decision.
✅ Consistent video builds connection over time—boosting new patient bookings and improving retention.

So don’t just introduce yourself once. Stay visible. Stay top of mind.

🎬 Start simple:
— Share your “why”
— Answer an FAQ
— Give a peek behind the scenes

Then show up again next week.

Because video doesn’t just tell people what you do. It shows them who you are.

05/07/2026

Private practice docs are always debating over which marketing tactic(s) to use.

In this video, Andy Crestodina from Orbit Media Studios explains why communications and marketing platforms already made the decision for you.

05/06/2026

If you're a private practice doctor wondering how to create effective marketing videos, this is your formula... Strategy + People + Emotion = Video Success.

Here's how our chief storytelling officer explained it to marketing pros attending .

05/04/2026

The most successful private practices aren’t asking,
“How do we get more patients?”

They’re asking something else entirely.

This video explains the difference.