Jake Setterlun

09/05/2026

09/04/2026

Your Newsletter Can’t Just Be Information 📧

Basic educational emails aren't enough anymore.

People can Google the answer or ask AI and get information instantly.

Your emails need to do something different. They should help people recognize their own problems, see themselves in what you're saying, and connect that realization to what you offer.

Don't just teach. Create recognition.

09/03/2026

Book a call with us go.setterlununiversity.com/consult

The 3 Systems Behind $100K Months 🚀

After scaling nine different businesses to seven and eight figures, I've seen the same three things show up again and again.

You need a solid sales system, paid ads that consistently turn prospects into appointments, and AI infrastructure that helps keep your profit margins high.

Scaling to $100K a month doesn't need to be complicated.

Build the right systems, then focus on executing them consistently.

09/02/2026

If you’re running a business, you should know your numbers.

We put together a simple KPI Scorecard to make that a whole lot easier.

Want a copy?

Comment SCORE below and I’ll send it your way. 👇

09/01/2026

Stop Selling a List of Services 🎯

Your offer becomes much stronger when it feels like a transformation, not a list of random deliverables.

Instead of saying we research, write scripts, help with filming, and edit videos, turn those pieces into a clear process.

Start by understanding what's already working in their industry. Then build the ideas and scripts, improve how the content is filmed, and handle the final editing.

Same services. Completely different perceived value.

08/30/2026

Success Can Make You Fall Behind 📉

After 10 years in business, I joined a program and felt like a complete beginner again.

And that was exactly what I needed.

The market is moving fast. New tools, AI, and better ways of operating are showing up every day. What worked for us years ago isn't enough reason to stop learning today.

No matter how successful we get, we have to stay in the trenches.

That's how we stay ahead.

08/28/2026

Don’t Touch a Winning Ad Campaign 📈

Once an ad campaign is working, scaling it doesn't always mean increasing the budget.

Start simple. Run multiple creatives on a small budget, identify the clear winners, and shut off what isn't working.

Then instead of dumping more money into the winning campaign and potentially breaking it, duplicate what works and scale through new campaigns or ad sets.

Test constantly. Protect your winners.

08/27/2026

Even Experts Need Coaches 🎯

Knowing what to do and seeing clearly what your own business needs are two different things.

Even the best bodybuilders have coaches. Not because they lack knowledge, but because someone on the outside can make decisions without the same emotions and biases.

Business works the same way.

Sometimes you need an external perspective to stop overthinking, make logical decisions, and see what you've been missing.