Jake Setterlun

05/31/2026

05/30/2026

Stop Calling Yourself a CMO ❌

Calling yourself a CMO can actually limit how much value people think you bring to the table.

If you help with client acquisition, fulfillment, operations, systems, and growth, you are doing far more than marketing.

A stronger position is becoming a growth partner. Someone who helps agencies from signing clients all the way through delivery and retention.

The bigger the problem you solve, the bigger the opportunity becomes. Position yourself around the full transformation, not just one piece of it.

05/29/2026

Why Generic Advice Keeps Failing You 🧠

This clip breaks down why so many people stay stuck even after buying courses, coaching, or expensive programs. Most of the time, the information is not bad. The problem is that generic advice is not tailored to the actual business.

Real growth comes from understanding the details. KPIs, bottlenecks, team issues, retention, lead flow, close rates, and everything happening behind the scenes.

That is why one to one support matters. It is not just about giving advice. It is about understanding the business deeply enough to know what actually needs fixing.

Sometimes the issue is not strategy. Sometimes it is hiring, systems, or a hidden bottleneck nobody noticed.

05/27/2026

Two Simple Funnel Paths That Actually Scale 🚀

The first option is using a low ticket offer, something like a small self liquidating offer that gets people to buy first, then moves them into a higher ticket offer later. That could be a low cost product, a community, or another entry point that builds trust before the bigger sale.

The second option is a direct call funnel. Show the strategy, show the proof, and get people to book calls. Then improve the funnel over time with better messaging, qualifications, and a VSL.

Neither path is perfect at the start. The key is building something scalable and refining it as data comes in.

05/26/2026

One Question Changed Our Sales Calls 🎯

At first, too many “strategy sessions” turned into free consulting with people who were not serious about growing.

The fix was adding one simple qualifying question:

“How dedicated are you to actually growing your business?”

That question helped separate action takers from people just looking for free advice.

You do not always need complicated qualification systems. Sometimes one strong question tells you everything you need to know.

05/23/2026

Stop Selling Random AI Services 🤖

This clip breaks down why selling custom AI work can get messy fast. If every client needs a custom proposal, custom build, and custom project, the sales process becomes harder than it needs to be.

The better move is to look at what you have already built, find the repeatable solution inside it, and turn that into a clear offer.

Instead of selling “AI services,” sell a specific solution to a specific problem for a specific type of business.

That is how you move from freelancer to productized expert.

05/21/2026

Stop Being an Overpaid Freelancer 🧠

This is a common trap for coaches, consultants, and agency owners. They teach clients how to build better businesses, but they are still stuck doing everything themselves.

That was Clara’s problem. She was running too many calls, answering every Slack message, and staying buried in delivery.

The fix was not caring less about clients. It was building systems, using AI, hiring support, and bringing in better experts for the areas outside her zone of genius.

That gave her more time to grow the business while still improving client results.