Jake Setterlun

10/20/2026

Your Guarantee Might Be Killing Trust 🚨

A guarantee should make your offer easier to trust, not harder.

Promising someone $50,000 in 30 days might sound impressive, but unrealistic claims often create skepticism.

Instead, build your guarantee around a believable result you can consistently deliver, ideally worth 5 to 10 times what the customer pays.

Back it with clear requirements and real risk reversal.

A believable guarantee will often convert better than an outrageous promise nobody trusts.

10/17/2026

10/14/2026

A cheaper lead doesn't always mean a more profitable customer. 💰

Let's say you're paying $60 per appointment, but only closing 1 out of every 10 calls.

That's $600 spent to acquire one customer.

Now imagine paying $120 per appointment, but closing 1 out of every 4 calls.

You're spending $480 to acquire a customer, even though each appointment costs twice as much.

And if those better leads are also turning into higher value clients, the difference becomes even bigger.

That's why cost per lead should never be the only metric you focus on.

The goal isn't to generate the cheapest leads. It's to acquire the most profitable customers.

10/12/2026

10 Sales Calls. Zero Closes. You're the Problem. 🎯

If you take 10 sales calls and don't close a single one, blaming the leads isn't going to fix your business.

Everyone wants more qualified prospects. So they add more friction, longer funnels, and VSLs, only to end up paying 3 to 5 times more per lead.

But what happens after someone books?

What are you sending them before the call? What are you educating them on? And when they show up, what are you actually offering, guaranteeing, and showing them?

If you're attracting the right audience but nobody is buying, the problem might be your sales process or your offer.

Fix those before spending more money trying to find better leads.

10/07/2026

Show the Math, Not the Hype 📊

A polished pitch deck doesn't make your offer believable.

Numbers do.

If we can show a prospect exactly what they're paying, how many appointments they can expect, what their close rate looks like, and how that compares to another option, the decision gets much easier.

Sometimes a simple screenshot of a Google Sheet feels more credible than the nicest graph in the world.

Because it looks like real math, not marketing.

Build the proof first. Then let the numbers sell the offer.

10/01/2026

Warm Up the Lead Before the Call 🔥

The sales process shouldn't start when someone gets on the call.

We want prospects consuming our content beforehand, researching us, and building trust before they ever speak to a closer.

That parasocial relationship acts like another layer of retargeting.

It can improve show rates, create more trust, and make the actual sales conversation much easier.

The warmer the prospect is before the call, the less work the closer has to do.

09/29/2026

Your KPIs Show You Where to Grow 📊

If your revenue hasn't changed in the last year, you probably don't have a motivation problem.

You have a bottleneck.

We can find it by tracking four simple KPIs: leads, appointments, closed customers, and retention.

Look at those numbers every week and ask which one we can improve the fastest.

Instead of guessing what the business needs, let the data tell us exactly where to focus.