Lanai Marketing

03/05/2025

📣 If you're running Meta ads, using a Meta Pixel is a must. By implementing, you can create more effective ads, build targeted audiences, and strengthen your overall marketing strategy with valuable data insights.

Key Highlights:

👉 Enhanced Audience Insights
Gain data on visitor behavior to better understand who's interested in your events

👉Optimize Marketing & Ad Spend
Use real data to refine ad campaigns, ensuring better ROI for your promotions.

👉Retarget Interested Fans
Show ads to people who showed interest by visiting the ticketing or event page

👉Find New Fans with Lookalike Audiences
Reach new potential ticket buyers who share traits with past attendees

🎉 Promoter / Artist Bonus:
Utilize the data to refine strategies across the same show in multiple markets, full tours, or future bookings of the same artist

🎉 Venue Bonus:
Offering pixel access makes your venue more appealing to promoters who want better marketing insights, or let them place their own during the lifecycle of the show.

✨Pro Tip: ✨
Some ticketing platforms will place your pixel on the confirmation page of a transaction, allowing your pixel to capture certain data like the dollar amount of each sale. This allows you to see the ROI of your ad directly in your Meta reporting.

Setting up pixels and understanding how to utilize them can feel overwhelming.
Check out the full details at lanaimarketing.com/amplify-your-marketing or the link in bio for full details!

lanaimarketing.com

02/24/2025

😳GASP. If you're seeing this, you know how jarring that is to hear in today's landscape. But we heard it, and have heard it before.

We get it—not everyone is a social media enthusiast. But in today’s fast-paced world, not using social media can be a missed opportunity, especially for artists, venues, and promoters looking to gain an audience of loyal fans and patrons. 👇 Peep below to see a few of the many ways a strong social presence can support your live concert and event goals and hit us up at lanaimarketing.com to continue the convo.

🌐 Brand Recognition: Social media is often the first place fans go to discover more about an artist, event or venue. If they can’t find you, it's easy to move on to something else that grabs their attention. It's also a great tool to use for credibility. In the world of 3rd party resellers and ticket scalpers - it's a fight to be found in a cluttered and busy conversation... so make sure your fans and patrons know who you are and how to find you!

🤝 Community Impact: Platforms like Instagram, Facebook, and TikTok are powerful tools for building genuine connections with fans and local communities. It’s not just about promotion—it’s about creating a space for conversations, engagement, and loyalty.

👂Listening: Let them be heard! If you don't have a place to receive feedback and comments, you'll never grow into a brand with a community of supporters willing to overlook things when you may not have been your best self (or venue😄 ) From a bad experience, an increase in ticket prices, or out of stock merch -- if they can't tell YOU, they will tell someone ELSE. No one wants to see those unsubs or 1-Star Google reviews

🎟️ Selling Tickets: Awe, the reason we're all here. 🫶 Strategic social media campaigns drive awareness, build excitement, and ultimately lead to ticket sales. A post can turn a casual scroller into a concertgoer.

Social media isn’t just a nice-to-have—it’s an essential piece of your marketing strategy. It's a vital eco-system that often gets ignored and is often misunderstood.

📣www.lanaimarketing.com📣

09/30/2024

✨Part Time Remote Marketing Job Alert ✨
Currently hiring for a part -time (20 hours a week) Marketing Coordinator position at Lanai Marketing!

Lanai Marketing is a boutique marketing agency in the live events industry, committed to delivering unforgettable experiences to the audiences of our diverse Client roster of artists, venues & promoters. As we continue to grow, we are seeking a highly motivated and talented individual to join our team as a Part-Time Remote Marketing Coordinator, as a Contractor. This role is perfect for someone passionate about live events, possessing a strong skill set in social media management, copyrighting, graphics, and grassroots marketing.

⏰ While the position has flexible hours, daytime availability between the hours of 9am - 3pm CST Monday - Friday, are likely.

👉 The position requires at minimum 1 year of experience in Marketing, Agency or Social Media Management.

💵 And because I love being transparent, the pay range is $25-$30 an hour.

💻 For a full job description, and to apply, head to www.lanaimarketing.com

05/03/2024

Thank you Bold Journey Magazine for the chat! ✨ Full interview → linktr.ee/lanaimarketing

01/17/2024

9550 organic posts and not one was my own 🤣 A few of the fun 2023 stats that prove just how much I prioritize my clients. 🤟 Thank you for a whirlwind of a year!

01/13/2024

Join the Lanai Marketing team! As a part-time-remote Marketing Coordinator, you’ll assist in the planning & ex*****on of marketing strategies for clients in the live event industry. Ready to kickstart your career in the exciting world of live events? Visit lanaimarketing.com or the link in bio for a full description and to apply.

📍 Remote
⏰ Part-Time
🌐 LanaiMarketing.com

07/28/2023

There are many ways marketing for ticket sales is different than marketing traditional products and here are just a few of them. As an artist, venue or promoter, it's important that you hire an agency who understands the difference. Get inspired at lanaimarketing.com

03/08/2022

Love having clients as dedicated and passionate as I am. 💛 I'm happy to be part of the amazing team of women creating exceptional events produced by Jade Presents

Who run the world? GIRLS 💁‍♀️
A heartfelt shout out to the amazing women of Jade Presents who tirelessly work behind the scenes to bring you exceptional experiences day in and day out. From booking national artists & curating special events to working with local bands, being that warm friendly voice when you call for tickets, designing art and so so much more, these women put their heart and soul into it all. Happy International Women's Day. Celebrate the badass women in your life as we celebrate ours and say hi at the next show ✌️

Jennifer Taylor | Ticketing Manager
Courtney Ficek | VP & Communications Director
Caitlin Wachsmuth | Marketing & Event Coordinator
Ariel Feigum | Admin & Booking Coordinator
Carly Bishoff | VP & Operations Director
Emily Finley | Director of Partnerships
Branwen Roesch | Entertainment Accountant
Amanda Lamp | Box Office Assistant
Not Pictured:
Jami Larson | Graphic Designer
Melissa Kucirek of Moxie Publicity | Public Relations & Marketing Manager
Amy Lubbesmeyer of Lanai Marketing | Digital Marketing Consultant

02/03/2022

Where are you building your Facebook & Instagram ads? Most people I speak with think they have moved past the days of a Boosted Post when in reality, any ad placed in Ad Center is still a Boosted Post. 😲 By working in Ads Manager (not Ad Center) you have better control of where and how you are spending your valuable ad dollars. Lanai Marketing can build your ads in Ads Manager , tailored to your goals. Better control means better reach, impressions, conversations and more. www.lanaimarekting.com

12/03/2021

When hard work pays off 😊

Fargo WHOOPED THE S**T OUTA ME lol damn bro 1st show of the tour was trial by combat party mania 🤯

Sioux Falls tonight! 📸